What are some unique ways to differentiate your EdTech product from competitors?

There is a natural tendency with any product development to set your direction and then deviate based on competitor activity. In practice the best Educational Technology solutions are co-produced with the end users ( educators ) and the changes in direction respond to actual practical need and are always evidence informed. The best differentiator you can have is that you are current with need and your functionality aligns with pedagogy or specific educational changes. Share the "what" you do but focus on the "why" and "how" it is intended to support and benefit the user, don't get drawn into a who has what feature, it won't help in the long run.

Storytelling is an incredible tool. The ability to connect storytelling to products is a methodology used within advertising everyday. Utilizing the theories such as Ethos, Pathos and Logos is a sure way to connect to your audience. Before choosing one of these rhetorical devices used to persuade audiences, one should analyze their audience to decide which device would work best. For example, if you analyze your audience and the feedback reveals that your audience is a group of people with deep emotional connections to their children, choosing the rhetorical device Pathos, which appeals to emotions, during your storytelling method would help connect your EdTech product to your audience because of the use of Pathos in your storytelling.

EdTech Teaching Product for educators - a. Transparent incentivization b. Simple to use c. Community management and integration with student reporting, doubt and feedback d. Libraries and content but only as a support with free choice to use or ignore. e. Batch dashboards EdTech Learning Product for students - 1. Interactive & Engaging 2. Continuously evolving with generation z 3. Community and Peer to peer engagement 4. Gamified at a cumulative level 5. Adaptive based on Personal choice and learning progress 6. Strong focus on parent , student , teacher communication & reporting 7. Doubt Resolution, Productizing and Democratizing frequently asked doubts and using them for future revision. 8. Adaptive and personalized revision prompts

I have a masters in College and Technical Teaching Curriculum. M.Ed/CTTC. I am designing educational experiences in which apprentices learn to operate and maintain technical equipment. I do not have an "EdTech product" other than my creative ability to design engaging, stimulating, learning projects for young adults. Currently, a curriculum I designed based on a DACUM for Goldsmithing, has been accepted by the Department of Labor, Office of Apprenticeship as the national standards for the Jewelry Industry. This remarkably is a first in the history of the United States. What differentiates this curriculum from any other is that it is based on a DACUM which was conducted specifically for the craft of goldsmithing.

According to me, storytelling is one of the most effective ways to differentiate your content from others. As per studies, if we learn anything in the story form it is likely to retain more in our brains. Try to develop compelling descriptions that highlight the impact of your EdTech product on real people's lives. Share success stories, and possibly try to add your storytelling into your marketing materials, website, and even within the product itself to create a more engaging and memorable user experience.

Elements such as gamification, ludification, or the serious game concept are value propositions when developing a technological learning tool. These components activate mechanisms such as motivation, both intrinsic and extrinsic, which allows optimizing and increasing the time of use of the same. Generally, this type of proposals are based on badges, that is, medals, insignias or physical proposals, or also on the increase of the learning level, which may be less motivating. The key here will be the balance, that it is not too difficult to achieve to avoid discouragement, nor too easy, not to fall into boredom

Community and badging is really important in EdTech. When teachers earn a badge and are invited into a private group, whether on Google, Microsoft, Slack, etc. They are more connected and more likely to spread the word of your product. These communities are also key for growth because educators can share materials with each other.

Creating a community is critical for an EdTech product. Aside from the fact that community helps growth (PLG), communities increase the value of the product to users above and beyond just the product features. Most teachers spend the bulk of their time in a silo with their students. An online community helps provide relief from their silo.

?Esto me encanta! de hecho, es la estrategia que más he probado y la que más me gusta. Una comunidad es una voz viva, una forma de generar experiencias significativas mediante el intercambio de contenido. Puede ser de tipo presencial, online e híbrido. Las comunidades no se limitan a una modalidad, estructura compleja o temática. En una comunidad todos tienen la posibilidad de brillar y ayudar a otros a brillar también. Una comunidad sana, se cuida sola, avanza sin necesidad de un gran esfuerzo, salvo la pasión de sus integrantes por mantenerla viva. Las comunidades en EdTech, a mi parecer, son pieza fundamental en las bases de cualquier proyecto de posicionamiento y expansión.

Zillions of edtech is failing to deliver- Achieve its ROI both in monetary as well as learning metrics. How are we evaluating learn tech- through the tech? Then the metrics might be a bit skewed. First learn tech needs to be pedagogy focused and second instead of ‘downloading information be it in online learning, video or interactive media form’ should focus, and allow for learners to try, and learn from experience of errors. Engage and build their own learning. Read more at inlab/pf project

Nowadays, students are more attracted to courses where gamification elements are there in the platform. Try to integrate game-like elements into your educational content to make learning more enjoyable and interactive. This will create a sense of healthy competition and students will try hard to compete. You can also include badges, rewards, levels, or competitions. Use gamification to motivate and challenge users, promoting a sense of achievement that goes beyond traditional learning methods. This can be a key difference of your platform from others in the eyes of students.

Una práctica que vi como potente y motivadora para estudiantes, es la propuesta de salas de escape. Estos retos con contenido pedagógico pueden transformarse en un recurso motivador para la presentación, la práctica o la transferencia de contenidos de diversas áreas de aprendizaje. Las salas de escape pueden ser propuestas por los educadores, pero también son un valioso recurso metacognitivo si se propone a los estudiantes preparar los diversos desafíos. Pueden dise?arlos para sus pares o bien pueden pensarlos para otros alumnos de menor edad y desafiarlos en sus conocimientos. Las salas de escape son una interesante propuesta de gamificacion que merece ser usada y aprovechada en contextos educativos.

Jugar es la mejor forma de aprender. Gamificar un producto es darle una intencionalidad mayor a la que normalmente tiene. Se tata de aprovechar todo lo que conocemos de "los juegos" y sus múltiples ventajas (simulación, diversión, testeo, etc.) para generar un eapacio diferentes donde las personas puedan aprender (de un producto, servicio, proyecto, etc.) mediante la experimentación.

Gamifying edtech products is central to differentiation in the marketplace. Your wheelhouse should include reward systems, badges, virtual currency, leaderboards, and interactive simulations.

La gamificación ofrece una experiencia mucho más atractiva y motiva a volver. Las recompensas, puntos, niveles, etc., fomentan la participación. Incluso se pueden a?adir aspectos colaborativos, como desafíos grupales, que también permitan conocer a otras personas, rompiendo la barrera del aislamiento y apoyando el desarrollo de habilidades sociales.

Este ponto é realmente comprovado cada vez que converso com clientes. Cada cliente precisa receber um toque especial no produto, que mostre que este produto n?o está engessado e que a empresa é capaz de ouvir as, pequenas e discretas, necessidades específicas do cliente. A mensagem por trás é que o cliente está sendo ouvido e que o sucesso dele está em primeiro lugar.

When you personalised your product, you start to create your own branding and novelty. You will create your needs analysis for the innovated product and come out with your specification on your own products.

Create user profiles that capture relevant information about each learner, including their skill level, learning style, goals, and previous interactions with your platform. Use this data to tailor content and recommendations. Implement adaptive learning algorithms that adjust the difficulty and pace of lessons based on the learner's progress. This ensures that each user receives a customized learning path, optimizing retention and engagement.

Una forma de personalizar el producto es ofreciendo itinerarios o rutas formativas en función de los intereses que ofrece el usuario. Existen plataformas LMS que son capaces de ofrecer recomendaciones y también gracias a la IA y a la construcción de, por ejemplo, chatbots entrenados, las recomendaciones pueden ser mucho más personalizadas en función de las preguntas y respuestas obtenidas por el usuario.

Use data to offer tailored learning experiences. For instance, an adaptive learning platform that I worked on analysed student performance and customised the learning path accordingly, significantly improving learning outcomes. This level of personalisation can set your product apart from generic solutions.

Adopt a design thinking approach that places the user at the center of your product development process. Empathize with your users' needs, define their problems, ideate creative solutions, prototype them, and iterate based on user feedback. Continuously gather feedback from users and incorporate their suggestions into your product's evolution. Conduct surveys, interviews, and usability testing to understand their pain points and desires.

The allure of innovation extends to the realm of artificial intelligence (AI) and machine learning. These technological marvels analyze user data, unraveling patterns and unlocking profound insights. Imagine an edtech product that acts as an intelligent tutor, effortlessly adapting to the learner's evolving needs. Grading becomes automated, freeing educators to focus on what matters most – fostering a love for learning.

Stay ahead of the curve by continually exploring and integrating the latest EdTech trends and technologies. One thing I’ve found helpful is to allocate time for R&D regularly, ensuring that the product evolves and stays relevant in the fast-paced EdTech landscape.

Once more, akin to numerous other LinkedIn articles discussing educational technologies, this presentation remains heavily techno-centric. It emphasizes urging the product manager to conduct product marketing, overlooking the fundamental issue: addressing pedagogical challenges and demonstrating how the product can alleviate them to enhance learners' educational experience. In my view, the perspective needs correction by prioritizing what's currently considered secondary. You also need to align your vision with the educational goals.

Highlight its unique features through demonstrations, tutorials, or case studies. I remember presenting our EdTech tool at a major conference; the live demonstration and the interaction with the audience not only increased visibility but also provided valuable feedback for further improvement.

In steering EdTech product towards distinctiveness, a personalized touch is paramount. Infusing gamified learning elements engages users in a dynamic educational journey, fostering enthusiasm. Our focus on Industry 5.0 skillsets, facilitated by industry leaders, ensures real-world relevance, enhancing career readiness. The crux lies in our data-driven approach—by pinpointing weak areas, we tailor learning experiences for optimal development. This strategic trifecta not only sets us apart but also ensures survival in the competitive EdTech arena. Embrace personalization, industry-driven skills, and data precision for a resilient and thriving educational ecosystem.

If you're building a product meant to be used by educators, then adoption is one of the biggest hurdles you'll need to address. In this case, the best way to differentiate is to create a tool that saves time for educators and lets them do more with less effort. Educators are often stretched quite thin, and with EdTech products popping up daily, adding yet another tool to the list might feel too overwhelming. If your product solves an existing problem while saving time and maximizing educator efficiency, you'll 100% grab their attention and build a strong community around your product.

Based on my experience in the EdTech industry, to enhance any new EdTech product adoption. Firstly, provide onboarding training sessions to familiarize the users with the tool's features and functionalities. Ensure the tool uses a friendly interface to minimize the complexity and make it easily accessible and integrable with the existing LMS. Most importantly, offer engaging and interactive features that capture students' interest. Help the educators integrate it into their curriculum and assessments and advise them to give incentive grades to those students who actively use the EdTech tool. Provide usage reports and data analytics regularly to identify areas for improvement. Finally, remember to provide technical support channels.

Focus on Pedagogical Transformation: If your product leads to significant improvements in teaching and learning processes, focusing on these outcomes can be more nemeficial, especially for educators and institutions. This approach emphasizes the benefits and results of using your product, which can be a strong selling point

In my experience, personalization is a game-changer. By tailoring learning experiences to individual user profiles, EdTech products can greatly enhance user engagement and satisfaction. One thing I've found helpful is leveraging storytelling. A compelling narrative can emotionally connect users to the product, making learning experiences more memorable and impactful. Additionally, creating a supportive community around your product can foster a sense of belonging and encourage peer-to-peer learning and growth. Finally, continual innovation is key. Stay ahead by integrating the latest educational trends and technologies, ensuring your product remains relevant and appealing to modern learners.