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What are some tips for delivering a successful commercial design presentation?

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As a commercial designer, you know how important it is to present your work effectively to your clients, stakeholders, or potential investors. A good presentation can showcase your creativity, skills, and professionalism, as well as persuade your audience to trust your vision and buy into your solution. However, delivering a successful commercial design presentation can be challenging, especially if you have to deal with complex problems, diverse opinions, or tight deadlines. In this article, we will share some tips for preparing and delivering a compelling commercial design presentation that can impress your audience and achieve your goals.

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1 Know your audience

Before you start designing your presentation, you need to understand who your audience is, what they expect from you, and what you want them to do after the presentation. This will help you tailor your content, tone, and style to suit their needs, interests, and preferences. For example, if you are presenting to a technical team, you might want to focus on the functionality, feasibility, and specifications of your design. If you are presenting to a marketing team, you might want to highlight the benefits, value proposition, and differentiation of your design. If you are presenting to a decision-maker, you might want to emphasize the impact, results, and return on investment of your design.

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Shanmugam Kumarasamy

Game Marketing Artist/ Game Artist / VFX / Animation / Design / UI Artist /3D Artist / 2D Artist
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Is important to do research, clients wants to engage with audience to achieve results.What is the source, where is the best solution to bring brand awarenesses by buliding a foundation your creativity will the key factor in helping clients build the brand picking ideas and sharing with client will also build trust with you

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2 Plan your structure

A well-structured presentation can help you organize your ideas, communicate your message clearly, and guide your audience through your design process and solution. A common structure for a commercial design presentation consists of four parts: introduction, background, solution, and conclusion. In the introduction, you should capture your audience's attention, state your purpose, and provide an overview of your presentation. In the background, you should explain the problem or opportunity that your design addresses, the research or analysis that you conducted, and the criteria or constraints that you considered. In the solution, you should present your design concept, features, and benefits, as well as demonstrate how it solves the problem or exploits the opportunity. In the conclusion, you should summarize your main points, restate your value proposition, and call your audience to action.

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Shanmugam Kumarasamy

Game Marketing Artist/ Game Artist / VFX / Animation / Design / UI Artist /3D Artist / 2D Artist
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A proper workflow will always be the driving source to communicate your teammates and sharing your thought process is helpful with opportunity to achieve the right design, for example by identifying a problem, research the source, creativity goes well with discussion with the team as well presentation can convey your message across to a wider audience

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3 Design your visuals

Visuals can enhance your presentation by adding interest, clarity, and credibility to your design. However, visuals can also distract, confuse, or overwhelm your audience if they are not designed well. Therefore, you should follow some basic principles of visual design when creating your slides, mockups, prototypes, or other visual aids. For example, you should use a consistent and professional color scheme, font, and layout throughout your presentation. You should also use images, icons, graphs, or charts that are relevant, high-quality, and easy to understand. Moreover, you should avoid cluttering your visuals with too much text, data, or details. Instead, you should use simple and clear language, bullet points, and captions to explain your visuals.

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4 Practice your delivery

No matter how good your content and visuals are, they will not have much impact if you do not deliver them confidently and convincingly. Therefore, you should practice your presentation several times before the actual event. This will help you improve your timing, pacing, and transitions, as well as identify and fix any errors or gaps in your presentation. Additionally, you should practice your presentation in front of a mirror, a camera, or a friend, and get feedback on your body language, voice, and eye contact. These non-verbal cues can affect how your audience perceives and responds to you and your design. For example, you should stand straight, smile, and gesture appropriately to show your enthusiasm and professionalism. You should also speak clearly, loudly, and fluently to show your competence and confidence. Furthermore, you should look at your audience, not your slides, to show your respect and engagement.

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5 Engage your audience

A successful commercial design presentation is not a one-way communication, but a two-way conversation. Therefore, you should try to engage your audience throughout your presentation, and not just at the end. This will help you build rapport, trust, and interest with your audience, as well as get feedback, questions, and objections that you can address. There are many ways to engage your audience during your presentation, such as asking questions, telling stories, showing examples, or inviting participation. For example, you can ask your audience to share their opinions, experiences, or challenges related to your design problem or solution. You can also tell a story that illustrates the need, value, or impact of your design. Moreover, you can show a prototype, a demo, or a testimonial that demonstrates how your design works or what it can achieve. Furthermore, you can invite your audience to try, test, or interact with your design, and solicit their feedback or suggestions.

Delivering a successful commercial design presentation can be a rewarding and enjoyable experience if you follow these tips. By knowing your audience, planning your structure, designing your visuals, practicing your delivery, and engaging your audience, you can showcase your commercial design skills and solutions in a compelling and persuasive way.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some tips for delivering a successful commercial design presentation?

1

2

3

4

5

6

1 Know your audience

2 Plan your structure

3 Design your visuals

4 Practice your delivery

5 Engage your audience

6 Here’s what else to consider

Commercial Design

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What are some tips for delivering a successful commercial design presentation?

1

2

3

4

5

6

1 Know your audience

2 Plan your structure

3 Design your visuals

4 Practice your delivery

5 Engage your audience

6 Here’s what else to consider

Commercial Design

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