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Last updated on 2024年11月26日

What are some SMS compression best practices or tips that you follow or recommend?

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SMS compression is the process of reducing the size of text messages to fit within the 160-character limit of most mobile networks. This can help you save money, avoid message splitting, and communicate more efficiently. In this article, we will share some SMS compression best practices or tips that you can follow or recommend to optimize your SMS communication.

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Ali Ardestani

Head of Flight Operations and Training Department at Flysunviation Air Training and Services Center
Justin Mueller

SMS Marketing Consultant @ The SMS Coach | Compliance Expert

1 Use abbreviations and acronyms

One of the simplest ways to compress SMS messages is to use abbreviations and acronyms for common words and phrases. For example, you can use LOL for laugh out loud, BTW for by the way, and ASAP for as soon as possible. You can also create your own abbreviations and acronyms based on your context and audience. However, make sure that they are clear and consistent, and avoid using too many or obscure ones that might confuse your recipients.

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Justin Mueller

SMS Marketing Consultant @ The SMS Coach | Compliance Expert
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A common mistake brands make when using SMS for marketing and customer engagement is the excessive use of textese, which carriers may flag as unprofessional or low-quality messaging when sent via A2P routes. This can impact deliverability and message perception. SMS is inherently more personal and friendly than email or phone calls, so overly formal language isn't required—however, friendly doesn't mean unprofessional. Brands should strike a balance, using clear and concise language that reflects their tone while ensuring compliance with carrier guidelines to maintain trust and engagement. It's worth noting that A2P SMS with acronyms and abbreviations are at a significantly higher risk of being filtered and/or blocked as spam.

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Ali Ardestani

Head of Flight Operations and Training Department at Flysunviation Air Training and Services Center
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Utilizing widely recognized abbreviations and acronyms can significantly reduce the length of messages while maintaining their meaning. For instance, instead of writing “Standard Operating Procedures,” you can use “SOP.” However, it’s essential to ensure that the audience understands these terms to avoid confusion. A glossary of acronyms can be provided for reference, especially for new personnel or stakeholders.

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2 Remove vowels and punctuation

Another technique to compress SMS messages is to remove vowels and punctuation from your words. For example, you can write thx for thanks, grt for great, and hru for how are you. You can also omit spaces, commas, periods, and other symbols that are not essential for understanding your message. However, be careful not to remove too much or create ambiguous or unreadable words that might mislead or annoy your recipients.

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Ali Ardestani

Head of Flight Operations and Training Department at Flysunviation Air Training and Services Center
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Another effective method for SMS compression is to remove vowels and unnecessary punctuation from words. For example, “Safety Management System” can be compressed to “Sfty Mngmnt Systm.” This approach can save space and streamline communication, particularly in text messages or brief reports. However, care must be taken to ensure that the resulting text remains legible and comprehensible to the intended audience. It’s crucial to strike a balance between brevity and clarity to maintain effective communication in safety-critical contexts.

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3 Use emojis and symbols

A third way to compress SMS messages is to use emojis and symbols to convey emotions, actions, or objects. For example, you can use a smiley face emoji for happy, a thumbs up emoji for okay, and a heart emoji for love. You can also use symbols like @ for at, + for and, and $ for money. Emojis and symbols can help you express more with less, and add some personality and fun to your messages. However, make sure that they are appropriate and relevant, and avoid using too many or obscure ones that might distract or offend your recipients.

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4 Use compression tools and apps

A fourth way to compress SMS messages is to use compression tools and apps that can automatically reduce the size of your text. For example, you can use SMS Zipper, a free online tool that can compress your text by up to 50% using a combination of abbreviations, acronyms, symbols, and other methods. You can also use SMS Compression, a free Android app that can compress your text by up to 70% using a custom algorithm that encodes your text into binary code. However, make sure that you and your recipients have the same tools and apps to decode and read your messages.

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5 Choose your words wisely

A fifth way to compress SMS messages is to choose your words wisely and avoid unnecessary or redundant words. For example, you can write hi instead of hello, u instead of you, and b4 instead of before. You can also use short and simple words instead of long and complex ones, and avoid repeating or explaining yourself. However, make sure that you do not compromise the clarity, accuracy, or tone of your message.

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6 Review and test your messages

A sixth way to compress SMS messages is to review and test your messages before sending them. You can check the character count, spelling, grammar, and meaning of your messages, and make sure that they are concise, coherent, and comprehensible. You can also test your messages by sending them to yourself or a friend, and see how they look and sound on different devices and networks. This can help you avoid errors, misunderstandings, or negative feedback from your recipients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some SMS compression best practices or tips that you follow or recommend?

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2

3

4

5

6

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1 Use abbreviations and acronyms

2 Remove vowels and punctuation

3 Use emojis and symbols

4 Use compression tools and apps

5 Choose your words wisely

6 Review and test your messages

7 Here’s what else to consider

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