What are some innovative SEM strategies to improve your online visibility?

DSA ads are easy to set up based on 4 parameters of the website. 1. Website URL 2. Title 3. Description 4. Content It automatically fetches Ads content from the above parameters and shows ads to the customer. Title/headlins are auto-generated but you can add descriptions by yourself. In businesses that sell products but they do not have those products in their inventories at that time like mobile, car, bike etc then the new type of searches will increase with the trend, and your DSA will show ads to those customers because you are targeting ads content related to the products. The best practice is to find search terms like new, upcoming, review, rating etc in your exclusion list to save the cost.

Many Digital Marketing Professional thinks that SEO, Website, and SEM are far apart, running an SEM campaign doesn't require an Excellent Website and Good SEO Strategy. People may be offended by why I am talking here about SEO and website content. But, As per my overall experience, your excellent and relevant website content, SEO strategy, and funnels, make a big difference. Creating Dynamic search ad campaigns is very useful but only when your website or landing page content is very much aligned with your campaign objective. Running DSA campaigns means handing over your ad delivery optimization to Google, and it will only work if you work on your landing page content first. Also, check the Quality score of your keywords in the campaign

I use DSAs as a great tool to fill in keyword strategy, as well as find emerging trends. The main thing to focus on is a strong negative keyword strategy to ensure your other ads won't lose out on showing as Google will prefer DSAs.

Add ad extensions like site links, callouts, and structured snippets to your search ads to make them more informative and engaging. Use ad groups and negative keywords to target your ads more precisely and prevent your ads from showing for irrelevant searches. Use geotargeting to show your ads to people in specific locations. Or when targeting local businesses. You can use ad scheduling to show your ads at specific times and days of the week if you have a limited budget. Use ad customizers to personalize your ads based on the user's search query, making them more relevant. Use experiment campaigns to test different ad variations and landing pages and identify those that perform best.

Dynamic Search Ads (DSA's) greatly enhances online visibility. Here are some ways to leverage DSA's: > Dynamic Ad Customization: Utilize dynamic keyword insertion to tailor ad content based on users' search queries. > For Time Sensitive Offers: Implement ad customizers to promote time-sensitive offers dynamically. Helps create urgency encouraging users to take action. > Competitor Targeting: Dynamically Tailor ads based on users searching for competitors. > Price Extensions: This form of advertising automatically displays product prices within your ads.

100% you should experiment with video BUT first, understand each channel you are considering advertising on. Users are on different channels for different reasons. Most of us go on LinkedIn to learn. Instagram is where we're watching funny or inspiring clips. How can you get the users attention while they are in that zone?

Video Ads campaign might be a good idea but before setting up the campaign, work on your audience whether your audience is available on Video Sites like YouTube. For every business, audience type is different, what might work for one person may not work for another person. Also in video ad campaigns, what type you ads you are creating is very important. Video ads are very useful when your campaign objective is Branding, Awareness, or Engagement, but try to avoid video leads in lead generation campaigns, although we can use them but the percentage of irrelevant leads will be a little hire.

Videos are special assets in the current time on every channel whether it is UAC, Conversion, AAA or any other campaigns on different channels. On FB it proved that video assets help in decreasing your CPM and give your results at a lower cost. UAC Aci and ACe campaigns perform well with the use of video assets with multiple themes and offers. Sometimes videos don't give you direct results but they make an impact in increasing awareness and help to get conversions from your other assets. Make a mixed strategy with your static, video, carousel, frame, and themes and do lots of experiments.

Video ads are a key component of our SEM campaigns. Google loves video and these ads consistently outperform text ads or static display creative. We would always recommend using a professional videographer for campaigns- that way you can protect your brand and maximise your budget by having multiple formats and lengths - shorter for Insta longer for LinkedIn etc... - produced at the same time. Used well video ads can give you a competitive advantage and provide a compelling medium to deliver your product or service offering.

Here are a couple of tips to start advertising on YouTube for conversions. 1) For audience targeting start with building custom audiences built from your top non branded search terms. Ie if you sell shirts: “buy shirts online” 2) It is a myth that you must spend a fortune on video content. Ask an existing customer to make a testimonial video on your behalf or make a founder type explainer video with a cell phone. These types of videos are authentic and work for conversions.

To get a sense of how your content is being interpreted by AI/Voice Search just Google: 'Google NLP demo' and follow the first result. The free version lets you process about a paragraph of text for you to better understand what AI thinks of your content. But what about Voice KW Performance? Well, they certainly won't show up in Search Console with a 'Voice' label, but they will be apparent if you keep your eye out for two things: 1. Really Long Tail KWs with Superfluous Wording 2. Absurd CTR Rate Combined with Low Impressions Full often voice queries will have 100% CTR due to the way Voice Search interacts with the SERP. Watch out for these two things and try Google's NLP and you'll be on your way to optimizing for Voice Search.

Optimizing your content and keywords for voice search are very useful these days. you can integrate this via virtual assistance powered by AI or stand-alone. But the primary focus should be your content, when you write the content for your website, it should always be in the first person language model, your website visitor should understand that your content is directly talking to the user.

This is a good one to optimise for but please don't use excessive budget on it. Voice search hasn't taken over the field as expected, as such don't put all eggs in one basket.

You can use voice search as stand-alone or you can integrate it with your AI-powered virtual assistant. You need to fine-tune the voice search depending on your needs.

Develop creative ad campaigns that tell a story. Stories have a powerful emotional impact, making your brand more relatable and memorable. Video Video action campaigns is a perfect example of story telling ads with conversion as a goal. These campaigns are designed to drive video interactions and conversions.

Remarketing Campaigns are important for products/services that have a longer purchase-window (first click to purchase), to remind users about the product/service and reduce the click to conversion window.

Remarketing can be a strong strategy. However to take it beyond your standard search, you need to develop new copies that a) are not creepy and b) offer something beyond existing messaging.

Encourage customers to create and share content related to your products or services. User-generated content can be a powerful way to build trust and social proof. Implement dynamic ad campaigns that automatically adjust content based on user behaviour, such as retargeting products a user has viewed or abandoned in their shopping cart

One of the main points of remarketing is keeping the target audience engaged with your ads without getting them bored or feeling irrelevant. So always try to be more specific to your remarketing target audience.

Remarketing is an excellent tool for brand recall. It is worth bearing in mind though that you need critical mass to use it-circa 1,000 anonymised visitors. Often clients will come to us and ask about remarketing and this is a limiting factor. Like all SEM strategies Remarketing has its place but works better at scale.

When it comes to landing pages that convert like crazy, it's all about mastering these three pillars. Design, Trust, and Scarcity ?? ?? Design: Captivate your audience with visually appealing and user-friendly landing pages. ?? Trust: Build credibility and trust through testimonials, trust badges, and clear information. ? Scarcity: Create a sense of urgency to drive action with limited-time offers and exclusive deals. In conclusion, when these three pillars - Design, Trust, and Scarcity - are masterfully combined, and by continually testing and monitoring their performance, you can boost landing page conversion rates like never before.

The funnel approach to devising landing page is something one should consider. Multi-variate testing of layouts, call to action approaches and one size doesn’t fit for all should be the approach. Design thinking as per human eye movements are a must to consider when focusing on where you want your end user to refer on your page so that they quickly skim through it and know what’s the next action to take.

Landing pages are the most crucial part of your SEM. They can make or break your deals. This is the place where you provide the required information to your target audience or prospects. See that you make your pitch strong and convincing. Make sure to put a specific call to action on the landing page.

Don't underestimate landing pages. People are often lazy and just direct them to generic pages on their site that already exist. This is why that won't work: - ad traffic has notoriously low attention spans - they don't your brand from another's in most cases - no direct to their search intent Do this and watch your conversion rates improve: - have the why at the top of the page - add video testimonials from customers - match content to their search Use A/B testing tools to improve regularly. Stop just sending all traffic to your homepage. Be strategic.

Landing page optimization is so important to driving better marketing results. Tools like HotJar are great for understanding user behavior and what to change on your landing page. It is also important to always be testing a “B” version of each landing page to ensure you are improving. But remember to only test 1 thing at a time. Then continue with the winning variant. Your landing page today should look different from your landing page 12 months ago and 12 months from now.

Be explicit with your team and clients about what KPIs you are looking at when evaluating different campaign types. Not all campaigns are created equal. When you are clear about what success looks like in the form of KPIs you can use data to your advantage.

The goal with Search Engine Marketing is to get your content indexed on the front page of search engines organically. You can buy your audience with Pay Per Clicks (PPC) but the gold standard is getting Organically indexed on Page 1 on high converting and trafficked keywords with little or no competition. Here are a few proven strategies to upping your SEM game: 1. Wikipedia - have a page. 2. ‘Thought Leadership’ blog with keywords or phrases which are uniquely associated with you. 3. Google Analytics, embed keywords users search and find your site in your content. 4. Consistency of keywords in your ads and website. 5. Trusted media articles, get articles published. Good ??!

Tracking post-click activity is imperative. However, with GDPR and Consent Mode with sites, you may lose a lot of visibility. Also, a single source of truth is best. You don't want someone who has clicked in Bing, Google and Facebook resulting in 3 conversions measured. GA is a great source but limited with GDPR now. A post-cookie world measurement tool is where people are looking. As for modeling, at this stage, I think it is a good compass, but not the accuracy of pre-GPDR.

Interpretation of performance measurement is a key consideration when setting up SEM campaigns. For instance often a PPC (Pay Per Click) campaign may seem to cannibalise traffic if an ad is showing above a position where your company ranks first anyway. In truth this is a sign your PPC campaign is performing well and what is important is how that click translates to conversions on your landing pages. Often because we can measure a number of metrics we can obsess over data that is not key to our business. A high number of impressions may be impressive on Display ad campaigns and Search may deliver higher CTR'S (Click Through Rates) but what matters is how those convert on your Landing Pages and when they do how you replicate that process.

Running the campaigns without leveraging the data available, is like shooting an arrow in the dark. The power of Digital media lies in the ability to track, measure, and improve upon. If you are not harnessing the data correctly, chances are you are not making the right decisions to optimise the campaign effectively.

Based on your client you may want to consider utilizing niche directories that consistently have traffic/rank in queries with which you'd like your content to associated with. For example if your client is a real estate agent, check in with the local chamber of commerce or similar organization for unlinked brand mentions (or simply your client's name), and reach out to discover what it'll take to get a link. This will A. provide referral traffic and B. potentially push competitor content further down the SERP if that directory ends up as a result of a search.

Are you safeguarding your brand traffic? Running search ads for your brand terms is crucial. ???♂? Don't let affiliates snatch your hard-earned traffic and claim it as their own. Pro tip: Craft distinct ad copies for keywords such as "complaints" and "customer care number." ?? Respond swiftly to irate customers, turning their experience around and boosting your Net Promoter Score (NPS). ??

Here are some helpful tips you might be interested in to improve results: 1. Exclude brand traffic from non-brand campaigns 2. Exclude non-engaged visitors from remarketing 3. Exclude existing customers from acquisition campaigns 4. Try to build flow using omnichannel communication 5. Be careful with GA4 attribution and events; try to check them with other tools to make sure you make the right decisions

Utilise AI-powered tools and platforms to optimize your SEM campaigns. Machine learning algorithms can analyse vast amounts of data and make real-time adjustments to improve ad performance. Monitor your competitors' SEM strategies and adapt accordingly. Identify gaps and opportunities in their campaigns to gain a competitive edge.

Competitor ads play a pivotal role in your product growth. When pulled of carefully, you can expect some amazing results. Make sure you offer something better than what your competitor is offering. Good luck