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What are some effective ways to prototype and test your communication portfolio?

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A communication portfolio is a collection of your work samples that showcase your skills, experience, and achievements in strategic communications. It can help you stand out from the crowd, demonstrate your value, and attract new opportunities. But how do you create a communication portfolio that is effective, relevant, and engaging? Here are some ways to prototype and test your communication portfolio before you launch it.

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Prateek Sharma

Lead, Corporate Communications at Canara HSBC Life Insurance | Ex Max Life, Royal Enfield, Publicis, WPP | Creator…
Amiani Linda

Multimedia Journalist - MCK018979

1 Define your goals

The first step to prototyping and testing your communication portfolio is to define your goals. What are you trying to achieve with your portfolio? Who is your target audience? What message do you want to convey? How do you want to present yourself? Your goals will guide your decisions on what to include, how to organize, and how to design your portfolio.

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Amiani Linda

Multimedia Journalist - MCK018979
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Begin by creating sample content that represents the type of communication you want to include in your portfolio. This could be writing samples, design mock-ups, video scripts, or presentations. Share your sample content with peers, colleagues, or mentors and gather feedback. They can offer insights on clarity, tone, and overall effectiveness. If your portfolio includes digital content, conduct usability testing. Ask individuals to interact with your website or digital materials and provide feedback on navigation, user-friendliness, and visual appeal.

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2 Select your samples

The next step is to select your samples that best represent your work and your goals. Choose samples that are relevant to your audience, showcase your skills and results, and reflect your personal brand. You don't need to include everything you have ever done, but rather focus on quality over quantity. Aim for a balance of diversity and consistency in your samples.

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3 Create your prototype

The third step is to create your prototype of your communication portfolio. This is a draft version that you can use to test and refine your portfolio. You can use tools like Adobe Portfolio, WordPress, or Squarespace to create your prototype online, or use a PDF or PowerPoint file if you prefer. Make sure your prototype is easy to navigate, visually appealing, and showcases your samples effectively.

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4 Test your prototype

The fourth step is to test your prototype with real users. You can ask for feedback from your peers, mentors, or potential clients or employers. You can also use tools like UserTesting, Hotjar, or Google Analytics to collect data on how users interact with your prototype. Test your prototype for usability, clarity, impact, and relevance. Ask questions like: Is your portfolio easy to access and use? Does it communicate your goals and value proposition? Does it showcase your skills and achievements? Does it resonate with your audience?

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5 Iterate and improve

The final step is to iterate and improve your communication portfolio based on the feedback and data you collected. Identify the strengths and weaknesses of your prototype, and make changes accordingly. You may need to add, remove, or rearrange your samples, or tweak your design, layout, or copy. Keep testing and improving until you are satisfied with your portfolio.

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Prateek Sharma

Lead, Corporate Communications at Canara HSBC Life Insurance | Ex Max Life, Royal Enfield, Publicis, WPP | Creator Partnerships | Digital Advocacy
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To craft a dynamic and resonant communication portfolio, it's imperative to prioritise accessibility and cultural sensitivity. Ensuring that your content is inclusive and respectful of diverse backgrounds is fundamental. Moreover, consider the potency of storytelling workshops to elevate your narrative game, forging deeper connections with your audience. Eye-tracking studies, especially for visual content, offer invaluable insights into audience engagement. Yet, the essence of success lies in continuous refinement, where the feedback and learning from these aspects are consistently integrated, keeping your portfolio not just relevant but also genuinely impactful.

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6 Launch and update

Once you have finalized your communication portfolio, you are ready to launch it and share it with the world. You can use your portfolio to showcase your work on your website, social media, or online platforms. You can also use it to apply for jobs, projects, or grants. However, don't forget to update your portfolio regularly, as your skills, experience, and goals may evolve over time. Keep adding new samples, removing outdated ones, and refreshing your design and message.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amiani Linda

Multimedia Journalist - MCK018979
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Professional Review: Seek input from professionals in the field, such as communication experts or industry specialists, to get their perspective on the quality and impact of your portfolio. Cross-Cultural Testing: If your communication is intended for a global audience, test it with people from diverse cultural backgrounds to ensure it's culturally sensitive and effective.

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What are some effective ways to prototype and test your communication portfolio?

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3

4

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1 Define your goals

2 Select your samples

3 Create your prototype

4 Test your prototype

5 Iterate and improve

6 Launch and update

7 Here’s what else to consider

Strategic Communications

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What are some effective ways to prototype and test your communication portfolio?

1

2

3

4

5

6

7

1 Define your goals

2 Select your samples

3 Create your prototype

4 Test your prototype

5 Iterate and improve

6 Launch and update

7 Here’s what else to consider

Strategic Communications

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