What are some effective portfolio designs for digital copywriters?

1 Choose a platform that suits your needs

The first step to creating a portfolio is to choose a platform that suits your needs and preferences. There are many options available, from free and easy-to-use websites like WordPress, Wix, or Squarespace, to more professional and customizable platforms like Webflow, Dribbble, or Behance. The best platform for you depends on your budget, your technical skills, and your desired features. For example, if you want to showcase your interactive or multimedia projects, you might need a platform that supports code, video, or animation. If you want to have more control over your design and layout, you might need a platform that allows you to edit the CSS or HTML.

2 Organize your portfolio by categories or themes

The next step to creating a portfolio is to organize your projects by categories or themes, so that your visitors can easily find what they are looking for. You can use different criteria to group your projects, such as the type of copywriting (e.g., web copy, email marketing, social media, etc.), the industry or niche (e.g., health, education, finance, etc.), the tone or style (e.g., formal, casual, humorous, etc.), or the results or impact (e.g., conversions, engagement, awareness, etc.). You can also use tags or filters to help your visitors narrow down their search. For example, you can tag your projects by keywords, skills, tools, or clients.

3 Showcase your best and most relevant work

The third step to creating a portfolio is to showcase your best and most relevant work, and to highlight your value and achievements. You don't need to include every project you've ever done, but rather focus on the ones that demonstrate your skills, creativity, and versatility. You also want to tailor your portfolio to your target audience, and show them that you understand their needs, goals, and challenges. For example, if you are applying for a job in the travel industry, you might want to feature your work for travel-related clients or topics. If you are pitching to a startup, you might want to show your work for similar businesses or sectors.

4 Include context and details for each project

The fourth step to creating a portfolio is to include context and details for each project, so that your visitors can appreciate your process and your results. You can use different elements to tell the story behind each project, such as the brief, the objectives, the challenges, the solutions, the feedback, the testimonials, or the metrics. You can also use visuals to enhance your copy, such as screenshots, mockups, logos, icons, or images. You can also use links to direct your visitors to the live or published versions of your projects, if available.

5 Add a bio and a contact section

The fifth step to creating a portfolio is to add a bio and a contact section, so that your visitors can get to know you better and reach out to you. Your bio should introduce yourself, your background, your skills, your values, and your personality. You can also include some fun or personal facts, such as your hobbies, your passions, or your quirks. Your contact section should include your email, your phone number, your social media profiles, or your online resume. You can also use a contact form, a chatbot, or a call-to-action button to invite your visitors to get in touch with you.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?