What are some effective A/B testing strategies for different geographic regions?

For instance, imagine you run an e-commerce platform. By utilizing these tools, you may discover that your audience in the United States engages differently than your audience in Europe. The U.S. segment might respond more to promotions and discounts, while the European segment may prioritize product quality and uniqueness. Segmentation not only pinpoints the most promising regions for your business but also unveils distinct pain points, needs, and expectations within each group. This knowledge becomes the bedrock for effective A/B testing, allowing you to tailor strategies that resonate with specific audience segments, thereby maximizing the impact of your efforts.

Ever wondered why your marketing hits home in one region but misses the mark in another? The secret's out: It's ALL about A/B testing tailored for different geographic regions. ?? Let’s jump straight in. Different cultures, different responses. It is that simple! Start With This: Localise Your Content: What works in New York might not resonate in Tokyo. Tailor your messages to reflect local cultures, languages, and trends. Test Timing: Posting at peak hours in one region could be the middle of the night in another. Find the sweet spot for each region. Images Matter: Cultural relevance in imagery is absolute key (people are patriots!) Localised Offers: Discounts that excite in one country might be underwhelming in another~

Search but not only Google. If you can, ask them, go there, investigate. Be caracter from Agatha C. books. Look at all angles. Statistics, demographic, tourism brochures, travel experiences, etc. Historia es maestra de la vida. Look at their history. You must find gold but gold are under tunels of ground and rocks. We are blessed: We have internet. Imagine copywriter at 19th centry... poor worker.

When you segment, simplify and also personalize the message, the money invested can be less and more effective, that is why it is important to know your audience well and where they come from to make the segmentation more and more accurate, you lose less and gain more.

Ever used a CRM? It comes in handy here Good enough even Fb/IG now have Meta. It helps you group your audience based in categories you choose, and location. This means that one post will be dispayed to a different groups, the report is is generated after stated period, then can be compared.

To add to the text translation point, taking into account local dialects or slangs as well as other culturally relevant ideas is essential. This will involve a bit of research/speaking with locals… but it’ll definitely help your audience feel at home with your content.

Everyone doesn’t like the same flavour of ice cream. With more powerful algorithms that are steering different messaging to different audiences, it’s important to make those different messages clearly distinct. So you can do that with things like benefits - one ad is about price, the next about location, another about convenience. Then within that, running different copy tones against each of those messages. The first is straightforward, the other funny, the other clever, the other professional. Make sure you see which messages vs which tones get the best result for the next time. Data is power!

Keep content personalised with topical relevance and location specific references. That way, people in one specific region - country, city, state / county / province will relate more to your content. If you can throw in landing pages that are region-specific, apply the same elements and you've got the beginnings of a sales funnel (if that's within the scope of your project / campaign / client requirements).

In every country, the likes, dislikes, culture, language, tone, and style differs. When it comes to India, it is known as a diversified country and therefore, localizing the images, colours, tone, and style truly helps here when segmenting the audience. For example, pastel colours may appeal to the people living in Mumbai but may not appeal to the people living in Chennai or Bangalore. Even the language, tone, and style would differ while targeting audiences from these cities. Therefore, always remember to localize your content to save your time and efforts.

Design and elements of designs are better split tested within a specific software, such as Klaviyo. For example, we will split test elements such as - - Subject lines (and pre-headers) - Section headers - Banner placement and sizes - Promo discount type and level - Social media hyperlink placement and usage - Type, location and qty of CTA's ie, within the banner or not, at the beginning and / or at the end - Image type, placement, and selection

Most people view websites / landing pages / emails on their phones (70%+), so testing should be configured to consider this. Heatmaps of where people are clicking alongside reviewing GA (or usermaven) data of all important data points are helpful to understand what website sections / categories and links are attracting the user engagement and if this can be further optimised for monetisation and improved sales and enquiries.

Conversions are king - most other metrics are those in vain. Yes, there is a buying cycle and you won't convert everyone in a first website view - but you should be tracking conversions as a number one priority and putting 80% of your attention and efforts into improving that one metric. The others can take a backseat.

When running A/B tests, it's important to focus on as few variables as possible. In fact, try to focus on testing one variable. For example, if testing ad copy, you shouldn't also test landing page experience as it may be difficult - and sometimes impossible - to understand which variable (i.e. ad copy vs landing page design) had an impact on the test results.

Incremental improvements - getting the fundamentals right (case studies, social proof, testimonials, in-group bias, engaging with a chosen ICP, analysis and split testing for optimisation) are essential and cannot be overlooked. Perfecting them and trying to improve them for better conversions is the best use of anyone's time.