What are some creative ways to use visuals and multimedia in a product demonstration?

I like to involve team members that work on a product involved in video production, or even being featured in a video, This adds a special touch - nobody knows the product better than the team that worked on it. Also a fun project to do for the team showcasing their work

Videos work the best in getting people interested and also in keeping audience engaged. Short videos and product demos make the best impressions in this era of information overload on media.

Interactive Demonstrations: Use AR/VR experiences or interactive displays to immerse customers in the product's features and benefits. Video Testimonials and Case Studies: Showcase customer testimonials or case studies through video presentations, adding credibility and emotional appeal. Infographics and Explainer Graphics: Use visually engaging infographics or explanatory graphics to simplify complex product functionalities, aiding comprehension.

Videos are like the storytelling superpower in your marketing arsenal. They breathe life into your product's narrative, showcasing real-world applications and customer successes. Whether it’s a glowing testimonial, a detailed case study, or a dynamic demo, videos add a layer of authenticity and engagement that text alone can't match. They cut through the slide deck monotony, injecting emotion and personality into your demos. Essentially, videos don't just showcase your product; they make it relatable, memorable, and compelling

Keep your videos short. The shorter, the sweeter. Short videos are more likely to be watched from start to end, making sure that your message comes accros.

I think animated demos are one of the best ways to get the point across. They require an investment of thought and time, but they have a pretty long shelf life so the investment is well worth it.

I use screenshots as a part of a larger story or in presentations. They are also useful if a demo platform/sandbox is not yet available (beta customers, etc)

Adding quiz questions to the demo makes it more engaging, especially if asked in a surprising a humorous way. Repeating and playback are key elements of learning, so quiz questions have additional value in the audience's processing of the material.

There are many ways to make your demo memorable: - For prospects that are not ready for a demo but are strategic for the company: Create a free 1-to-1 consultancy demo product, where the best practices or tips for the buyer persona growth plan are shown along with some hacks of how to do it with the product the company wants to promote. - Creating demos where a current client walks through the product by sharing his/her best practices and tips. - Interative demos on website by using products like Walnut or Navattic. - Personalize the demo to the buying committee profile. - An interactive demo or a guide format demo by using

This is especially for SaaS since the demos here are mostly virtual, here this is how you can leverage multimedia. A. Before the demo call, make sure to share your product explanation video which tells broadly about your product. It can be well animated or infographic based (former is preferred). This sets like a foundation stone before the demo call. 2. During the demo call, make sure you add screenshot of your product's AHA! moment. Along with this you can add static or interactive flow charts to show the users how your product solves a problem in a systematic way. 3. Especially for virtual sessions, if you are indulging into anything audio related, make sure the connectivity is robust.