What are some creative ways to use storytelling to promote a B2B company?

Fun fact: Razorpay took this to another level recently. Razorpay, a payments solution platform, collaborated with the founder of The Whole Truth, a D2C food brand for one of their brand campaigns. You see, The Whole Truth is all about clean labels. Bringing their founder brought his brand positioning to Razorpay too. It was creative, it was funny, it was genius.

A simple structure you can use to tell your customers' story: ?"given/introduction" - briefly tell about the client (name, niche, what concrete it does, what are the goals, mission, organizational structure (if important)); ?"tasks/challenges" - request they came to you with (what were the difficulties, problems, goals, questions, etc.); ?"solution" - what you proposed and why, what you implemented for the client, why this solution was right (or wrong and how you found a way out then); ? "result" - what the customer got from working with you.

When storytelling for B2B, it's almost always best to focus on the customer journey. Clients don't really care about when a business was founded or why, they want to know they're buying a result. Make it easy to showcase customer success by asking for reviews, offering to do a media day, and baking in feedback in your sales process. Then all you have to do is weave these into your website or sales materials.

To success your brand story try to ansver these "5 how" questions before: - how prospects can recognize themselves in the story - how they'll realize what problems business solve/what desires satisfy - how you'll gain their trust through the story - how story'll demonstrate your values, advantages, specialties to prospects - how you'll show prospects the first step to communicate/work with you

This is data (in counts and facts form) that you can use in your stories: - concrete results of your customers - your achievments that you can attest to - results of research (your own or from autority source) - results of tests, experiments (your own or from autority source) - trends - ratings - statistics It's important to use it from a customer perspective. Before adding a data on your content, ask yourself: is it useful for my clients? will it show them that we understant their issues and can solve it? will it help them to make a decision? does it work on our reputation? If yes, use that data. If not, just skip them.

B2B storytelling shouldn't be the hero's journey of your brand. Nobody cares about that. It should be the hero's journey your prospects will experience if they buy from you. Everybody wants to feel like a hero to their colleagues and boss. Stay focused on this and you won't slip.