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What are some creative ways to engage your talent network email subscribers?

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Talent network email templates are a great way to keep in touch with potential candidates who have expressed interest in your company or industry. They can help you build trust, showcase your employer brand, and nurture relationships until the right opportunity arises. But how do you craft engaging and relevant emails that stand out from the crowd and avoid the spam folder? Here are some creative ways to spice up your talent network email templates and increase your open and click rates.

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1 Share valuable content

One of the best ways to engage your talent network email subscribers is to provide them with useful and relevant content that adds value to their career journey. This could be anything from industry news, trends, tips, insights, best practices, case studies, success stories, or even fun facts and trivia. The key is to tailor your content to your audience's interests, needs, and goals, and to show them how your company can help them achieve them. You can also use content to showcase your company culture, values, and achievements, and to highlight your employee benefits, perks, and testimonials.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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Sharing valuable content with your network talent email subscribers is a great way to engage them and build a relationship over time. By providing content that is relevant and helpful to their professional development, you can establish your brand as a thought leader in your industry and foster a sense of trust and loyalty among your subscribers. This can lead to more effective recruitment efforts in the long run, as engaged subscribers are more likely to respond to job opportunities and refer top talent to your organization.

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2 Segment your audience

Not all your talent network email subscribers are the same, so why send them the same email? Segmenting your audience based on their preferences, behavior, location, skills, experience, or other criteria can help you personalize your messages and make them more relevant and appealing. For example, you can send different emails to passive and active candidates, to candidates who have applied or not, to candidates who have opened or clicked your previous emails, or to candidates who are interested in specific roles, departments, or locations. By segmenting your audience, you can increase your chances of delivering the right message to the right person at the right time.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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Segmenting your audience can help engage your network talent email subscribers because it allows you to send personalized and relevant content based on their interests, preferences, and behaviors. By targeting specific groups with tailored messages, you can increase the chances of them opening and engaging with your emails. This can also lead to higher click-through and conversion rates, as well as stronger relationships with your subscribers.

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3 Use catchy subject lines

Your subject line is the first thing your talent network email subscribers see, and it can make or break your email campaign. A catchy subject line can spark curiosity, interest, or excitement, and entice your subscribers to open your email and read more. A boring or generic subject line can make your email blend in with the rest of the inbox clutter, or worse, get deleted or marked as spam. To write catchy subject lines, you can use humor, emotion, questions, numbers, personalization, or urgency, but make sure they are relevant, clear, and honest. Avoid using spammy words, all caps, or excessive punctuation, and keep your subject lines short and sweet.

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4 Include a clear call to action

Every email you send to your talent network email subscribers should have a clear and specific purpose, and a clear and specific call to action. A call to action is a button, link, or text that tells your subscribers what you want them to do next, and why they should do it. For example, you can ask them to apply for a job, register for an event, download a resource, visit your website, follow your social media, or refer a friend. Your call to action should be visible, concise, and compelling, and create a sense of urgency or value. You can also use different colors, shapes, or sizes to make your call to action stand out from the rest of your email.

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5 Test and optimize your emails

The only way to know if your talent network email templates are working is to test and optimize them. Testing and optimizing your emails can help you improve your performance, identify what works and what doesn't, and learn more about your audience's preferences and behavior. You can test different elements of your emails, such as subject lines, content, images, layout, design, tone, timing, frequency, or call to action, and measure their impact on your open, click, and conversion rates. You can use tools like A/B testing, analytics, or feedback surveys to collect and analyze data, and make data-driven decisions to optimize your emails.

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What are some creative ways to engage your talent network email subscribers?

1

2

3

4

5

1 Share valuable content

2 Segment your audience

3 Use catchy subject lines

4 Include a clear call to action

5 Test and optimize your emails

Recruiting

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What are some creative ways to engage your talent network email subscribers?

1

2

3

4

5

1 Share valuable content

2 Segment your audience

3 Use catchy subject lines

4 Include a clear call to action

5 Test and optimize your emails

Recruiting

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