What are some creative ways to engage buyer personas during a product demonstration?

To plan your product demo effectively, create buyer personas for key decision-makers and influencers in your target market. Identify their demographics, motivations, challenges, and preferences. This will help you tailor your demo to their needs and make it more compelling.

Knowing your buyer personas is a must. The more information you have the better you can target their pain points. -Carefully segment your audience based on data and your requirement. -Then curate personalized messages that resonates with them. Messaging should be in their lingo. - Always showcase reviews/demos and do social proofing. - Make sure it's as close to their scenario as possible. - Have a good CTA - encouraging the buyer to act on it.

Here are some ideas to customize your demos: 1. Within the demo, highlight how your solution meets the metrics or key performance indicators (KPIs) that are most important to your buyer personas. 2. Add scenarios to your demos that are most relevant to your audience. Make sure these scenarios highlight typical challenges that might be faced by your buyer personas and how they are solved by your solution. 3. Include industry-specific or role-specific use cases (if applicable) and demonstrate how your solution can achieve required outcomes for those use cases.

When demoing a product, it's like asking buyers about their best recipes, not future meals they might cook. Delve into their past experiences to uncover genuine needs and behaviours, guiding your presentation. Inquire, "Can you share how you've solved a past challenge?" This method reveals true preferences and proven solutions, allowing you to customise your demo effectively, address real concerns, and enhance its impact and relevance.

Ask questions during the demo to gauge their interest. Take a pivot if you know it's not working. Keep the demo interactive. No prospect will remember everything from your demo, so specifically call out the parts where you want them to pay extra attention. Focus on 2-3 things that prospects can remember from your demo.

It's important to remember that a product demo should be a two-way dialogue, therefore engage your persona. Incorporating interaction, personalised scenarios tailored to each buyer persona, storytelling that resonates with their unique challenges, and encouraging real-time feedback that can creatively engage buyer personas during the session are all important because if you just speak without engaging your audience, they will become bored and lose interest in the session. This could prevent you from getting the desired outcome from the conversation.

The real work start with follow up after the demo. Failure to follow up properly may result to not getting fruitful result after a wonderful demo session. It is expected of you as a Product Marketer to know how to continue nurturing the relationship and asking question about their concerns or fear for signing up as well as when they would be likely to take a final decision about the product you demo.

Tie your product demonstration to the customer product line or their core pain to gain credibility. If you’re showing a testing solution or observability solution to a bank, feature their banking app or website in the demo to show in real time how you are able to address their business challenges