What are some cost-effective content marketing strategies for a highly competitive market?

2 Repurpose and update your existing content

Another way to save money and time in content marketing is to repurpose and update your existing content. Repurposing means transforming your content into different formats and channels to reach a wider or different audience. For example, you can turn a blog post into a podcast, a video, an infographic, or a social media post. Updating means refreshing your content to make it more relevant, accurate, or engaging. For example, you can add new data, examples, images, or links to your old content. Repurposing and updating can help you extend the lifespan and value of your content, and boost your SEO, traffic, and engagement.

3 Leverage user-generated content

User-generated content (UGC) is any content created by your customers, fans, or followers, such as reviews, testimonials, photos, videos, or social media posts. UGC can be a great source of cost-effective content marketing, as it can help you showcase your brand's credibility, authenticity, and social proof. UGC can also help you increase your brand awareness, reach, and advocacy, as well as your customer satisfaction, loyalty, and referrals. To leverage UGC, you need to encourage and incentivize your audience to create and share content about your brand, product, or service. You also need to monitor, moderate, and curate UGC to ensure it aligns with your brand standards and goals.

4 Collaborate with influencers and partners

Another cost-effective content marketing strategy is to collaborate with influencers and partners who can help you create and distribute content to their audiences. Influencers are individuals who have a large or loyal following on social media or other platforms, and who can influence their followers' opinions, decisions, or actions. Partners are other brands or organizations that share a similar or complementary target audience, niche, or value proposition. Collaborating with influencers and partners can help you expand your reach, exposure, and credibility, as well as your content quality and variety. To collaborate effectively, you need to choose influencers and partners who are relevant, reputable, and aligned with your brand and goals. You also need to establish clear expectations, guidelines, and metrics for your collaboration.

5 Experiment with low-cost channels and tactics

Finally, experimenting with low-cost channels and tactics can be a cost-effective content marketing strategy. Email marketing is one of the most affordable and powerful content marketing channels, as it allows you to communicate directly with your audience. You can also use social media marketing to reach and engage your audience on the platforms they use and trust. Content curation is another great option, as it involves finding, filtering, and sharing relevant content from other sources with your audience. This helps to supplement your own content, provide additional value and insight, and establish your brand as a trusted source of information.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?