What are some of the common pitfalls to avoid when building a social media community?

由人工智能和领英社区提供技术支持

Social media is a powerful tool for attracting and retaining customers, but it also comes with some challenges and risks. If you want to build a loyal and engaged community around your brand, you need to avoid some common pitfalls and follow some best practices. In this article, we will share some tips on how to create social media community and loyalty in the context of customer acquisition.

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
Dmytro Tymoshenko

CEO Eightify | Marketing, Sales and Hiring ?? I help tech founders and corporations to optimise and scale promising…

1 Define your goals and audience

Before you start posting and interacting on social media, you need to have a clear idea of what you want to achieve and who you want to reach. What are your customer acquisition goals and how can social media help you meet them? Who is your ideal customer and what are their needs, preferences, and pain points? How can you provide value and solve their problems through your content and offers? Having a well-defined strategy and target market will help you create relevant and engaging social media content that attracts and converts your audience.

添加您的观点

Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
举报内容
1// Set the right intentions - Drive leads? - Establish as a thought leader? - Be an inspirational figure? 2// Set the right target audience - Collaborations with creators? - Engagement with public? - Networking amongst industry professionals? - Customers best practices sharing? 3// Define funnel flow - What's their next course of action? Website? Book a call with you? Low-ticket product?

已翻译

赞
Dmytro Tymoshenko

CEO Eightify | Marketing, Sales and Hiring ?? I help tech founders and corporations to optimise and scale promising startups | Created 50+ strategies | Worked with 11 markets | Hired 250+ people | MBA
举报内容
Lack of goals and a target audience is another well-known mistake when it comes to building a strong community on social networks. Otherwise, your content may be less relevant to your readers, and therefore, have less engagement. To prevent this, you should begin with establishing the needs of the target audience and how this community can fulfill those needs. List attainable targets that can be met as part of the realization of the broad objectives and aims. For instance, rather than growing the fan base, set objectives such as raising comments by 20%. That is why, in my opinion, it is crucial to focus on such defined goals and target audiences as it always results in higher comprehension, interest, and, therefore, loyalty.

已翻译

赞

加载更多内容

2 Choose the right platforms and formats

Not all social media platforms are created equal, and not all formats are suitable for your goals and audience. You need to do some research and analysis to find out where your potential customers hang out, what they like to consume, and how they interact. For example, if you are targeting young and creative consumers, you might want to focus on Instagram and TikTok, and use visual and short-form content. If you are targeting professionals and decision-makers, you might want to leverage LinkedIn and Twitter, and use informative and long-form content. You also need to consider the features and functionalities of each platform, such as stories, live videos, polls, groups, hashtags, etc., and how they can help you build relationships and trust with your audience.

添加您的观点

Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
举报内容
"Go where your audience are" - is what I often hear. My predictions moving forward: - LinkedIn - YouTube These 2 platforms will be huge in the professional world (B2B). Format doesn't matter as much as quality of content.

已翻译

赞

3 Create valuable and consistent content

Content is the key to social media success, but it also needs to be valuable and consistent. You need to create content that educates, entertains, inspires, or persuades your audience, and that aligns with your brand voice and values. You also need to create content that showcases your expertise, authority, and credibility, and that demonstrates how your products or services can benefit your audience. Moreover, you need to create content that is consistent in terms of quality, frequency, and tone, and that follows a content calendar and a style guide. This will help you establish your brand identity, increase your visibility, and generate leads and sales.

添加您的观点

Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
举报内容
Based on LinkedIn algorithm's study, it's better to post once per week consistently, than to post everyday for one week, go missing for another, and come back again. The platform rewards consistency. And audiences love value. When you pair those 2 together... Killer combo.

已翻译

赞
Gaurav Chandrashekar

?? Messaging > GTM for B2B scaleups | Alum: Spotify, PayPal, Grab | PM + xFounder
举报内容
Most communities that don't have an active and incentivized community manager as it grows, tends to die a slow death, be it on any platform (Slack, Circle, Groups)

已翻译

赞

4 Engage and interact with your audience

Social media is not a one-way street, but a two-way conversation. You need to engage and interact with your audience, not just broadcast your messages. You need to respond to their comments, questions, and feedback, and show appreciation and recognition. You also need to initiate discussions, ask for opinions, and encourage participation. You can also use social media to provide customer service, support, and education, and to collect testimonials and referrals. By engaging and interacting with your audience, you will build rapport, loyalty, and advocacy, and turn your followers into customers.

添加您的观点

Daniella Kuyinu

Customer Success ||Content and Product Marketer ||Finance ||B2B B2C SaaS
举报内容
Interacting and engaging with your audience plays a crucial role in building a strong bond. Take time to reply to comments, initiate discussions, conduct polls, and craft interactive content to create a thriving community and maintain their involvement. Display authentic curiosity in their thoughts and inputs to spark continuous engagement.

已翻译

赞
Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
举报内容
I often kickstart a conversation with whoever reaches out to connect with me. Ultimately, you don't want to build a huge unengaged community. You want a huge but ENGAGED one. Interacting with your audience allows you to hear what kind of content they want more of as well. Win-win.

已翻译

赞

加载更多内容

5 Monitor and measure your results

Finally, you need to monitor and measure your social media performance and results, and see how they align with your customer acquisition goals. You need to use analytics tools and metrics to track and evaluate your reach, engagement, conversions, and retention. You also need to use feedback tools and surveys to collect and analyze your audience's satisfaction, preferences, and suggestions. By monitoring and measuring your results, you will be able to identify what works and what doesn't, and optimize your social media strategy accordingly.

添加您的观点

Marcus Cheu

We Partner with Cybersecurity Firms of $1-5M ARR to Build Scalable Growth Engines for Revenue Growth
举报内容
Do this intentionally: - Hypothesis: "If we do X, Y will happen" - X > post 1 carousel per week - Y > follower growth by 20% After 2 weeks... - Did you stick to X? - Did Y happen? (rinse and repeat)

已翻译

赞

Customer Acquisition

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are some of the common pitfalls to avoid when building a social media community?

1

2

3

4

5

1 Define your goals and audience

2 Choose the right platforms and formats

3 Create valuable and consistent content

4 Engage and interact with your audience

5 Monitor and measure your results

Customer Acquisition

给文章评分

感谢您的反馈

更多Customer Acquisition相关文章

更多相关阅读内容