What are some of the best sources of inspiration and learning for brand identity professionals?

To master effective workplace communication, practice active listening, display empathy, and maintain clarity and conciseness. Embrace digital tools, encourage open dialogue, and develop non-verbal communication skills. Lead by example, provide regular training and feedback, and understand cultural differences. Stay adaptable by continuously updating your communication strategies to accommodate changing work environments and technologies.

The platforms listed are fantastic resources, but I do find they sometimes contain concepts that have more style over substance. While they show great design skill, they’re sometimes purely conceptual and not always reflective of a real-world brand. I would rather look for inspiration from brands that are already well-established. One resource that I find very useful is brandingstyleguides.com. The website has a catalogue of brand guidelines that you can download, guidelines from some of the largest companies in the world. Viewing brand guidelines from well now companies against their marketing activity can help you understand how the vision for the brand lives in real world.

Many online platforms inspire and teach brand identity professionals. Dribbble and Behance showcase great branding work and projects from designers around the world. Following industry leaders and innovative agencies on social media like Instagram and Twitter can provide a daily source of inspiration on the latest trends and best practices in visual identity design. Websites like Brand New and Under Consideration analyze and critique new brand identity work being done by companies.

Brand identity professionals can find inspiration and learning from a variety of sources. Online platforms such as Behance, Dribbble, and Pinterest offer vast collections of design work and case studies, allowing designers to explore diverse styles and trends. Educational resources like LinkedIn Learning, Coursera, and Skillshare provide structured courses on branding principles and design techniques. Additionally, reading influential books such as Designing Brand Identity by Alina Wheeler and Building a Story Brand by Donald Miller can deepen understanding of branding concepts.

Let me start by saying DO NOT use generative AI output as final brand designs! Having said that, the genie is out of the bottle and creative individuals need to learn to harness the tools rather than be replaced by them. GenAI tools like midjourney are extremely useful for inspiration. Although looking at dribbble and other sites can help get the wheels spinning, GenAI tools allow you to specify subject matter and styles to help you conceptualize something closer to your desired idea.

Classic brand strategy books like Designing Brand Identity by Alina Wheeler and Brand Sense by Martin Lindstrom provide comprehensive guidance on developing strong brand identities. Design and branding-focused magazines like Branding Magazine, LogoLounge, IdN, and Communication Arts feature in-depth articles on latest approaches in typography, color, layout, and other areas of identity design. They also showcase new logo design work and interviews with leading designers at agencies.

Setting your brand’s foundation is the first thing you must do before you even go for the logo and visuals. It’s the part of the brand identity. And here, you need a compelling story for your brand. I found ‘Building a Story Brand’ by Donald Miller, a very easily digestible book that can be practiced by anyone for this. It’s amazingly simple and interesting!

The number 1 branding book is: Designing Brand Identity by Alina Wheeler. Number 2: The Brand Gap by Marty Neumeier. Number 3: Storybrand by Donald Miller. Read these and make them your bible.

One of the most insightful books on brand identities I've read is Managing Brand Equity by David Aaker. To me, the book provides highly actionable strategies for building brand identities that scale and adapt to the competitive market.

Some surprising books that might trigger you to look at brand design differently are Drunk Tank Pink and The Idiot Brain. Both give some fun perspectives and insights on how our brains affect how we perceive the world!

Podcasts like The BrandBuilder Show, Brandweek, and Brands & Branding provide interviews with experts like designers, strategists, and writers on brand positioning and identity. YouTube channels like The Futur, Will Paterson and CharliMarieTV also have short videos explaining branding concepts and techniques. Educational talks related to branding and design on platforms like TED also provide inspiring perspectives from leading designers and creatives.

For those starting out, TheFutur & TheFutur Academy is a goldmine of videos covering the design of business as well as the business of design, taking you through all the steps from before starting the work to after the work is done.

Você pode criar e manter um podcast no Spotify gratuitamente e compartilhar histórias que ressoem com os valores e sonhos da sua comunidade. As narrativas demonstram como sua marca impacta positivamente suas vidas.

For brand identity professionals seeking knowledge and inspiration, podcasts and video channels offer valuable resources. Podcasts like "The Logo Geek Podcast" and "The Brand Muse Podcast" delve into logo design, branding strategy, and storytelling. Meanwhile, video channels such as "The Future" and "Chris Do" provide visual tutorials, critiques, and interviews with industry experts. Whether exploring case studies, learning new techniques, or gaining insights from experienced designers, these platforms offer diverse perspectives to enrich brand identity work.

A great podcast for brand identity professionals is the "BrandLab Series Podcast" by Emotive Brand. It's a fantastic resource covering brand strategy, design, and development. The show features industry experts sharing insights on brand storytelling, effective design strategies, and successful rebranding stories. It's a goldmine of real-world experiences and valuable tips, perfect for brand pros looking to stay updated and enhance their skills!

Specialized online branding courses on platforms like Skillshare and CreativeLive allow learning techniques for logo design, typography, and color theory application in identities. In-person workshops at design and branding-focused conferences like HOW Design Live and Brand New Conference provide hands-on guidance through exercises and critiques. Local colleges and universities also offer brand identity courses for professionals looking to expand their skills.

Some low-cost or even free learning platforms worth looking into are Alison, Udemy, MIT OpenCourseWare, Domestika, Tuts Plus, Creative Pro, Coursera, Creative Live, Kadenze, and Skillshare. If you have some more money to spend, the Interaction Design Foundation, Future London Academy, Open University, Labasad, Shillington Education, The Graphic Design School, and the University of the Arts London have great online courses as well.

Participe de cursos online para fazer parceria com organiza??es e líderes locais e enfatizar seu compromisso com a comunidade. As colabora??es destacam sua autenticidade.

This is where you want to start before diving into the logos and colors of your brand. Learn who you are first and what you stand for. I believe that brand identity needs to be clear and then consistently live up to those values in everything you are. A brand that's authentic is much more likely to build trust and expand customer engagement. There's a quiz out the to discover your brand identity.

Joining local chapters of AIGA and other design organizations connects branding professionals with peers. Online communities like Dribbble allow sharing work, participating in weekly branding challenges, and connecting with designers around the world. Attending conferences like HOW Design Live, Brand New Conference and design festivals provide exposure to industry advancements through talks, workshops and networking events. Brand identity focused events like REBRAND and REDesign100 showcase best in class rebranding work being done.

Você pode usar também o LinkedIn como plataforma de apoio a comunidade do branding e design, e alinhar a sua marca com os valores e aspira??es da comunidade que você atende.

Consider following branding thought leaders on social media, reading branding blogs, participating in online forums, and staying up-to-date on industry news. An openness to learn, experiment, and collaborate are also key.

I think it may be good to have a section about how AI can be used as a tool to help with the development of a brand. Using ChatGPT as a sounding board on ideas can help spark new ideas, even spot areas you may not have thought about during your own research and development. AI should not be used to develop a brand as it’s currently very inconsistent, but it can defiantly help with your creative process if used correctly. Also platforms like MidJourney and Generative fill (Photoshop) can help with the visualisation of ideas when a brand development is in the early stages, saving time and money.

Um portfólio online tem como objetivo ajudar a mostrar às pessoas quem você é e como você é talentoso . N?o tenha medo de torná-lo único. Existem muitas plataformas online gratuitas que ajudar?o na cria??o de um site. Mesmo sites de uso gratuito podem permitir a personaliza??o para realmente deixar sua criatividade brilhar.

Take on personal or side projects to experiment with new ideas and techniques. These projects can help you expand your skill set and portfolio. Remember that the world of design is ever-evolving, so staying curious, adaptable, and open to continuous learning is key to success in brand identity design. Seek mentorship from experienced brand identity designers or professionals in related fields. Learning from someone with practical experience can be incredibly valuable. Subscribe to design-centric blogs like Behance, Design*Sponge, and "Awwwards", or read design magazines such as "Communication Arts" and "Eye Magazine". These platforms showcase the latest trends and provide in-depth analysis of successful brand identity projects.