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What are some best practices for engaging with your online network?

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Social media can be an effective tool for building and maintaining your professional network, but it also requires following certain etiquette rules to protect your reputation and strengthen your connections. In this article, we will discuss best practices for social media etiquette in the context of business networking. You will learn how to create a positive and consistent online presence, engage with your network in a respectful and meaningful way, avoid common pitfalls that can hurt your image, handle negative feedback and criticism gracefully, and leverage social media to grow your network and opportunities.

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1 Create a positive and consistent online presence

The first step to social media etiquette is to create a profile that reflects your professional identity and goals. Use a clear and professional photo, a concise and relevant bio, and a link to your portfolio or website. Make sure your profile is consistent across different platforms, and update it regularly with your achievements, skills, and interests. You want to showcase your value and credibility to your network and potential employers.

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2 Engage with your network in a respectful and meaningful way

The next step is to interact with your network in a way that builds trust and rapport. Follow the people and organizations that are relevant to your field and interests, and share content that adds value to them. Comment, like, and share their posts, and offer your insights, feedback, or support. Be polite, positive, and professional in your communication, and avoid spamming, trolling, or oversharing. You want to be seen as a helpful and respectful contributor, not a nuisance or a complainer.

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Deanna Russo

LinkedIn Coach & Team Trainer Fueled by Know, Like & Trust – Powered by My Triangle Strategy, Speaker, Published Author, Mom Taxi, Bills Fan
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Treat the comments here on LinkedIn just like a real life conversation. What would you say to that person if you were facing him or her in real life? Would you give a thumbs up or say "Great post!"??? Probably not, so don't do it here.

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3 Avoid common pitfalls and mistakes that can hurt your image

It's important to be mindful of what you post on social media and how you represent yourself online to avoid damaging your reputation or relationships. Common pitfalls and mistakes to avoid include posting inappropriate, offensive, or controversial content, mixing personal and professional accounts or messages, neglecting your privacy settings, being inconsistent, dishonest, or hypocritical in your online persona and actions, and ignoring or violating the terms and policies of the platforms you use. Taking these precautions will help you maintain a positive presence on social media.

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Deanna Russo

LinkedIn Coach & Team Trainer Fueled by Know, Like & Trust – Powered by My Triangle Strategy, Speaker, Published Author, Mom Taxi, Bills Fan
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One of my go to for presenting a difference of opinions in the comments is "Let's agree to disagree." Move on, you can be connected even if you don't share the same views.

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4 Handle negative feedback and criticism gracefully

The fourth step is to handle negative feedback and criticism gracefully on social media. Whether it is from a client, a colleague, or a stranger, you should always respond with professionalism and courtesy. Do not take it personally, or react defensively or aggressively. Instead, acknowledge the feedback, apologize if necessary, and offer a solution or a compromise. If the feedback is unfair, inaccurate, or abusive, you can ignore it, report it, or block the sender. You want to show that you are open to feedback, but also that you have boundaries and respect.

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5 Leverage social media to grow your network and opportunities

The final step is to leverage social media to grow your network and opportunities. This can help you connect with new people, discover resources, and learn skills that are relevant to your field and interests. You can also use it to reach out to influencers, mentors, or peers that you admire or want to collaborate with. Showcase your work, projects, or achievements to your network and potential employers, and seek advice, feedback, or referrals from your network or experts. Additionally, use social media to explore new trends, opportunities, or challenges in your industry. Ultimately, you want to use social media as a platform to expand your horizons, not limit them.

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What are some best practices for engaging with your online network?

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2

3

4

5

1 Create a positive and consistent online presence

2 Engage with your network in a respectful and meaningful way

3 Avoid common pitfalls and mistakes that can hurt your image

4 Handle negative feedback and criticism gracefully

5 Leverage social media to grow your network and opportunities

Business Networking

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What are some best practices for engaging with your online network?

1

2

3

4

5

1 Create a positive and consistent online presence

2 Engage with your network in a respectful and meaningful way

3 Avoid common pitfalls and mistakes that can hurt your image

4 Handle negative feedback and criticism gracefully

5 Leverage social media to grow your network and opportunities

Business Networking

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