登录查看更多内容

What are some of the best practices for engaging and retaining patients through digital channels?

由人工智能和领英社区提供技术支持

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Erkeda DeRouen, MD ? Digital Health Risk Management Consultant ??TEDxer

I help digitally-enabled healthcare organizations intelligently navigate clinical risk and compliance?
Saul Diaz Martinez, MD, FAAP

Pediatrician & Service Line Medical Director | Specializing in Healthcare Quality and Performance | Advocate for…

1 Personalize your communication

One of the key benefits of digital channels is that they allow you to tailor your communication to each patient's needs, preferences, and behavior. By using data and analytics, you can segment your patients into different groups based on their demographics, health conditions, interests, and goals. Then, you can send them relevant and timely messages, such as appointment reminders, health tips, educational resources, and feedback requests. You can also use personalization tools, such as chatbots, to provide instant and customized responses to your patients' queries and concerns.

添加您的观点

加载更多内容

2 Optimize your website and app

Your website and app are the main touchpoints for your patients to access your services, information, and support. Therefore, you need to make sure that they are user-friendly, responsive, and secure. Your website and app should have clear and intuitive navigation, fast loading speed, and mobile compatibility. They should also have features that enhance your patients' experience and engagement, such as online booking, telehealth, patient portals, and gamification. Moreover, you need to protect your patients' privacy and data by using encryption, authentication, and compliance measures.

添加您的观点

Saul Diaz Martinez, MD, FAAP

Pediatrician & Service Line Medical Director | Specializing in Healthcare Quality and Performance | Advocate for Pediatric Education & Rural Healthcare Access |
举报内容
Ensure that everything on your website is functioning properly. Malfunctioning links or inadequate information can damage your organization’s image

已翻译

赞

3 Leverage social media and online reviews

Social media and online reviews are powerful platforms to connect with your patients and showcase your reputation and value. You can use social media to share useful and engaging content, such as stories, testimonials, videos, and infographics. You can also use social media to interact with your patients, answer their questions, solicit their feedback, and join relevant communities and conversations. Online reviews are another way to attract and retain patients, as they reflect your quality of care and service. You should encourage your patients to leave reviews on platforms such as Google, Yelp, and Healthgrades, and respond to them promptly and professionally.

添加您的观点

Saul Diaz Martinez, MD, FAAP

Pediatrician & Service Line Medical Director | Specializing in Healthcare Quality and Performance | Advocate for Pediatric Education & Rural Healthcare Access |
举报内容
Ensure that all staff members are aware of any positive or negative reviews. The patient experience extends beyond the encounter with the physician or provider.

已翻译

赞

4 Educate and empower your patients

Digital channels can also help you educate and empower your patients to take charge of their own health and wellness. You can use digital channels to provide your patients with valuable and credible information, such as health guides, blogs, podcasts, webinars, and newsletters. You can also use digital channels to offer your patients tools and programs that help them monitor and improve their health outcomes, such as wearable devices, apps, online courses, and coaching. By educating and empowering your patients, you can increase their trust, loyalty, and satisfaction with your services.

添加您的观点

Erkeda DeRouen, MD ? Digital Health Risk Management Consultant ??TEDxer

I help digitally-enabled healthcare organizations intelligently navigate clinical risk and compliance?
(已编辑)
举报内容
We are living through a digital revolution, which is perfect for patients as there is no excuse not to meet them at their health literacy level. Ask them questions. Personalize the education. Gamify it. Automate followup to ensure understanding. Social media is also a realm to embrace, as they are learning more from TikTok than any after visit summary. It’s an exciting time to innovate, educate, and activate the patients.

已翻译

赞

加载更多内容

5 Measure and improve your performance

Finally, you need to measure and improve your performance in engaging and retaining patients through digital channels. You can use various metrics and tools to track and analyze your digital marketing and communication efforts, such as website traffic, app downloads, email open rates, social media engagement, online reviews, and patient retention rates. You can also use surveys and feedback forms to collect your patients' opinions and suggestions on how to improve your digital channels. By measuring and improving your performance, you can optimize your digital strategies and deliver better value to your patients.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Healthcare Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are some of the best practices for engaging and retaining patients through digital channels?

1

2

3

4

5

6

1 Personalize your communication

2 Optimize your website and app

3 Leverage social media and online reviews

4 Educate and empower your patients

5 Measure and improve your performance

6 Here’s what else to consider

Healthcare Management

给文章评分

感谢您的反馈

更多Healthcare Management相关文章

更多相关阅读内容

What are some of the best practices for engaging and retaining patients through digital channels?

1

2

3

4

5

6

1 Personalize your communication

2 Optimize your website and app

3 Leverage social media and online reviews

4 Educate and empower your patients

5 Measure and improve your performance

6 Here’s what else to consider

Healthcare Management

给文章评分

感谢您的反馈

查看其他技能