What are some of the best practices for creating SEO-friendly content?

This is often one of the most neglected processes, yet one of the most critical parts of the overall digital marketing process. Never has there been a time in history where you can leverage Google's database to map out conquesting almost any vertical in business. Google literally has all the data behind the demand for almost any product or service that exists. After leveraging the keyword planner, you can literally map out domination in almost any field. All you have to do from that point is build a solid business that can fulfill all that demand. Start by entering the seed keywords into Keyword Planner and you will find a plethora of suggestions and volume data that can truly help you succeed in any field.

The best SEO keyword research method uses two buckets: market keywords and competitor keywords. Set realistic goals based on your website's domain rating (DR). List five competitors and identify their top keywords using tools like Ahrefs, SEMrush, or Google Keyword Planner. Filter these by CPC to find the most valuable keywords in terms of volume and ROI. Focus on those with the best overall ROI. Additionally, analyze competitors' social media, HTML tags, and blog quality. Sometimes, a higher-quality blog that provides more user value is enough to improve your rankings.

Besides avoiding duplicate H1 and H2 tags, ensure your headlines are useful for users. Google uses Latent Semantic Indexing (LSI), so exact match keywords aren't always necessary. Write headlines that provide the most value to the user experience (UX).

Write at a 7th-grade level, even for complex products. People in sales and marketing often think users understand all the jargon, but they usually don't. Using simple language helps you reach more potential clients. A good tool to simplify your content is Jasper AI.

Google doesn't care about your word count, your keyword density, or weird SEO writing formulas. Google is looking for the best, most authoritative answer to the search query. Adding keywords to your content is important -- but only if they're the right keywords that represent the searcher's intent. I even have a course here on LinkedIn that dives into B2B SEO writing. Here's the super-long link: https://www.dhirubhai.net/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.dhirubhai.net%2Flearning%2Fb2b-content-marketing-strategy-seo-writing%3Ftrk%3Dshare_ent_url%26shareId%3DV%252BMk7z61RUW%252FhhAqMhl1sg%253D%253D

An often overlooked on-page optimization strategy is testing your top headlines. It's not enough to just create titles, meta descriptions, and headlines—you need to test which ones improve your CTR. Using Screaming Frog integrated with Search Console, identify top-performing pages by CTR, then adjust headlines using a formula like (impressions x clicks) / CTR for a scorecard method. Regularly update and optimize both headlines and meta descriptions based on this data.

Simple tasks like optimizing the title for a page are often overlooked. And it can cost you dearly. For example, Amazon swapped out their homepage title in June of 2021 and found a couple years later that over $15 million in monthly traffic savings was lost as a result. They focused on the "branding of the company" instead of focusing on the organic focus that once helped them attain that monthly organic benefit. More in a post that highlighted all the details here: https://www.electriqmarketing.com/blog/how-important-is-your-homepages-title-tag-for-seo

Look. The problem is everyone is re-writing what’s already out there. And Google is smart enough now to evaluate what’s redundant and what’s delivering unique or interesting insight. So instead of thinking about writing, think about content as a competitive evaluation. Like every aspect of marketing differentiation is king. And that’s done on a page by page basis. Semantic relevance is key, and so is building authority by acquiring backlinks from relevant adjacent sites. You want data led and ideally journalistic quality content here. There’s a balance between volume and quality, but if in doubt opt for the latter as you won’t stand a chance by only focusing on the former. If it’s interesting, it’s probably going to work.

Leverage incredible Ai tools including ChatGPT to expedite this process. There are even very expensive, but powerful tools out there like Quattr which will help you optimize the pages 100Xs faster than what a manual SEO might carry out.