What are some best practices for conducting online surveys to evaluate brand names and taglines?

1 Choose a reliable survey platform

When selecting a survey platform, there are many options available such as SurveyMonkey, Typeform, Google Forms, or Qualtrics. It is important to consider features such as the ability to customize your survey design and branding, the option to use different question types and formats, the functionality to add logic and branching, the capacity to collect and analyze data in real time, and compliance with data protection and privacy regulations. All of these features can help you create and distribute your survey easily and securely.

2 Define your survey objectives and questions

Once you have determined the purpose and scope of your survey, you can craft questions that will help you achieve your objectives. Common objectives for testing brand names and taglines include measuring the awareness, recall, and recognition of your brand name and tagline among your target market, assessing the appeal, relevance, and uniqueness of your brand name and tagline for your target customers, evaluating the fit, clarity, and consistency of your brand name and tagline with your brand strategy, values, and personality, as well as identifying any potential issues, risks, or opportunities for improvement for your brand name and tagline. When writing survey questions, ensure they are clear, simple, unbiased, and aligned with your objectives. Additionally, mix closed-ended questions with open-ended questions to capture both quantitative and qualitative feedback. For example, use rating scales or Likert scales to measure the degree of agreement or satisfaction with your brand name and tagline while using open-ended questions to capture the reasons behind the ratings or choices.

3 Segment and recruit your survey respondents

The third step in surveying your target market is to determine who you want to survey and how you will reach them. It is ideal to survey a representative sample of the people who are most likely to use or buy your product or service. To do this, you must define the criteria or characteristics that define your target market, such as age, gender, location, income, education, occupation, interests, or behaviors. This will help segment your survey respondents and guarantee relevant and valid feedback. To recruit your survey respondents, there are various methods depending on your resources and goals. For instance, you can use your own customer database or email list if you have one; post or share your survey link on social media platforms or online communities such as Facebook, Twitter, LinkedIn, Reddit, or Quora; utilize paid online advertising such as Google Ads or Facebook Ads to target your audience based on their demographics, interests, or behaviors; and access a pool of qualified and verified respondents for a fee through online panel providers like Respondent, UserTesting, or SurveySparrow.