The framing is the way that you present or describe the negotiation issue, problem, or solution. It can affect how the other party perceives, interprets, and evaluates the situation, and how they respond to your arguments, proposals, and requests. Using the framing can help you shape the narrative, emphasize the benefits, and appeal to the emotions of the other party. You can use the framing to highlight the positive or negative aspects of the deal, or to emphasize the common or conflicting interests of the parties, depending on your objective and approach. However, you should not use the framing to manipulate, deceive, or coerce the other party, as it might backfire or harm the relationship.