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What social media marketing trends are you following?

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Social media marketing is constantly evolving and adapting to the changing needs and preferences of users, platforms, and businesses. To stay ahead of the curve and reach your target audience effectively, you need to keep up with the latest trends and innovations in this dynamic field. In this article, we will explore some of the social media marketing trends that you should be following in 2021 and beyond.

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1 User-generated content

User-generated content (UGC) is any type of content that is created and shared by your customers, fans, or followers on social media. It can include reviews, testimonials, photos, videos, stories, or hashtags that showcase your brand, products, or services. UGC is a powerful way to build trust, engagement, and loyalty among your audience, as it shows that you value their opinions and experiences. UGC also helps you generate more organic reach, as it encourages your fans to spread the word about your brand to their networks.

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DANIELLE GUZMAN

Coaching employees and brands to be unstoppable on social media | Employee Advocacy Futurist | Career Coach | Speaker
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Before you get started step back and look at your content strategy and map where adding a UGC pillar make sense. Some ideas include around commemorative days your organization recognizes, around career starters/interns, a focus on employee benefits, and around specific business campaigns. Ex: for commemorative days, example PRIDE month, invite colleagues to bog or create video content around and building on the key messages the brand is focused on. To share their experiences. Have young professionals capture ‘a day in the life’ at the organization. Have colleagues create content around importance of wellbeing & work life balance. And invite your SMEs to create content around key campaigns.

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Claire W.

Business & Marketing Lecturer | Former Founder of Dancehaus Brewing | Passionate for Innovation in Education & Idustry Connections
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User-generated content is one of the most crucial ways to increase your sales, especially for Generation Z as '85% of Gen Z says social media impacts purchase decisions' according to a report by the International Council of Shopping Centers. However, the difference with having user-generated content compared to organisations posting is the fact that consumers trust consumers. This was highlighted by Forbes Magazine 'People trust people, not marketers, and consumers turn to UGC as they would their friends'. This all highlights why organisations must put user-generated content at the heart of their marketing strategy.

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2 Social commerce

Social commerce is the integration of e-commerce and social media, allowing users to discover, browse, and buy products directly from their favorite platforms. Social commerce is not a new concept, but it has gained more traction and popularity in the past year, as more platforms have introduced new features and tools to facilitate online shopping. For example, Instagram has launched Instagram Shops, a dedicated tab where users can browse and buy products from their favorite brands and creators. Facebook has also expanded its Facebook Shops and Marketplace features, enabling users to shop from live streams, chatbots, or groups. Social commerce is a trend that you should not ignore, as it offers you a convenient and seamless way to reach and convert your customers where they spend most of their time online.

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3 Video content

Video content is one of the most engaging and versatile forms of content on social media, as it can capture attention, convey emotions, and deliver information in a short and appealing way. Video content can take many forms, such as live videos, stories, reels, TikTok videos, YouTube videos, or IGTV videos. Each platform has its own unique features and formats that you can use to create and share video content that suits your goals and audience. Video content can help you increase your brand awareness, showcase your products or services, educate your customers, or entertain your fans. Video content is also favored by the algorithms of most platforms, as it generates more views, comments, shares, and reactions than other types of content.

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Sandeep Singh Rajput

Product Manager @ IBM | B2B Integration, iPaaS, API Management, Managed File Transfer
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Video content is currently dominating customer consumption, with a notable trend being the rise of podcasts. While short videos are at their peak, there's a noticeable shift towards longer video and audio content, particularly podcasts. They've gained immense popularity across various demographics, offering a chance to establish industry authority and connect with a highly interested audience. Podcasts enable effective targeting of individuals intrigued by your product or service, simplifying marketing efforts.

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4 Social listening

Social listening is the process of monitoring and analyzing the online conversations and mentions of your brand, competitors, industry, or keywords on social media. Social listening can help you gain valuable insights into what your audience thinks, feels, and wants from your brand. You can use social listening to identify and address customer feedback, complaints, or questions, as well as to discover new opportunities, trends, or influencers in your niche. Social listening can also help you measure and improve your social media performance, as you can track and evaluate your reach, engagement, sentiment, and reputation.

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5 Influencer marketing

Influencer marketing is the collaboration between brands and influencers, who are individuals with a large and loyal following on social media. Influencers can help you promote your brand, products, or services to their audience, who trust and value their opinions and recommendations. Influencer marketing can help you increase your brand awareness, credibility, and conversions, as well as to reach new and niche markets. Influencer marketing is not a one-size-fits-all strategy, as you need to find and partner with the right influencers who match your brand values, goals, and audience. You also need to establish clear and mutually beneficial terms and expectations for your collaboration, as well as to measure and optimize your results.

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6 Content personalization

Content personalization is the creation and delivery of content that is tailored to the specific needs, preferences, and behaviors of your audience. Content personalization can help you improve your customer experience, engagement, and loyalty, as well as to increase your conversions and retention. Content personalization can be achieved by using data and analytics to segment your audience into different groups based on their demographics, interests, actions, or stages in the customer journey. You can then use various tools and techniques to create and share content that is relevant, useful, and appealing to each segment. Content personalization can also involve using dynamic elements, such as user-generated content, interactive features, or personalized offers or messages, to make your content more responsive and adaptive to your audience.

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Rahul Rana

Top 1% Marketing Talent in Kochi (Under 30) | Helping Tech Teams in Enterprises make RRATIONAL decisions in Marketing + Growth | Brand Consultant | Website Developer | Generalist at Large | Service Exports
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Generic content will get you impressions. Personalized content will get you followers and fans. Marketers, always remember to include your audience in the journey. The invest mentally before they invest monetarily in your product/service/offering.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Muhammad Baig

Social media influencer & Marketing person ????????
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Regarding whether you need to follow trends, it's important to assess their relevance to your specific goals and target audience. While not all trends may align with your brand identity or business objectives, staying informed can help you adapt and innovate when needed. Carefully consider each trend's potential impact on your marketing strategy

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What social media marketing trends are you following?

1

2

3

4

5

6

7

1 User-generated content

2 Social commerce

3 Video content

4 Social listening

5 Influencer marketing

6 Content personalization

7 Here’s what else to consider

Marketing

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What social media marketing trends are you following?

1

2

3

4

5

6

7

1 User-generated content

2 Social commerce

3 Video content

4 Social listening

5 Influencer marketing

6 Content personalization

7 Here’s what else to consider

Marketing

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感谢您的反馈

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