What skills do you need for product development?

Well stated point, and one should also not forget that apart from knowing what to develop/improve (marketing), it's crucial to have a clear internal communication and documentation on expectations with your internal stakeholders which will ensure future repeatability. Of course there are a lot more key factors to take into account. But I will leave the floor for my other peers to contribute on this ??

One of the key factors in product development is understanding the regulatory framework that applies to the product. In addition to this, it is crucial to be aware of the product’s performance requirements and to understand the needs and expectations of your target clients. Once these aspects are well understood, the next steps involve designing the product, selecting appropriate materials, and developing the manufacturing process. This comprehensive approach ensures that you are well-prepared to manufacture the final product.

The one and only: Make balance between customer needs, business income and technology limits. Of course: we really want to cover all customers needs and pains Of course: we want to cover all CEO and board targets Of course: we want to use technologies and the big BUT! is: we can not have them together

1. Cross-functional collaboration– Aligning teams from R&D, marketing, and production to drive innovation. 2. Project management– Ensuring timely and efficient execution of product development milestones. 3. Market research and Consumer Insight– Identifying consumer needs and trends to guide product strategy. 4. Technical expertise– Applying scientific principles to create and refine product formulations. 5. Problem-solving– Addressing technical challenges and optimizing processes for better product outcomes. 6. Creativity– Innovating new product ideas 7. Regulatory compliance– Navigating food safety and industry regulations to ensure product approval. 8. Cost optimization– Balancing quality with cost-effective solutions.

Resilience is essential There will be no shortage of people telling you why your idea won’t work Product development generally involves challenging the existing order so anyone with a stake in how things are currently done is a potential opponent. There will be times when the negative comments of others will lead you to question yourself. To put it another way - Resilience in product development means holding fast to an idea you believe in (while being open to legitimate challenge)

I agree, and I think it is important to understand they ‘why’ behind the consumer mindset. The hope is to gain consumer share of mind. Thus empathy needs to extend to understanding the psychology behind consumer actions. For example, with new product offerings we may hear many barriers to trial. Behavioral science uncovers shared attributes, like ambiguity aversion, which can attenuate product adoption momentum. One way to address this proactively is to minimize the risk of trying the new product offering. Companies often use trial offers or discounts to accomplish this. This is only one strategy. The point is once we know the psychology behind the action, we can set the context to motivate consumers towards trial.

Product Development requires both depth & width of knowledge across science/technical fields as well as business/commercial fields. Understanding your consumer helps you to create a product of value. We need to apply scientific methods to source & analyze consumer data. Also aim for pursuing more objective research models using the scientific approach as opposed to older models of perception based research. This helps to eliminate the clutter of subjective information & curate objective information from your target market. We live in an era where science & technology can be applied in most fields. Clinical tests, Neuroscience & AI has already changed the way we conduct consumer research.

Understanding the requirement of the end user, and developing a product to full the requirement is the primary task in developing a successful product. QFD and voice of the customer should be addressed without any bias while navigating the tradeoffs between cost and performance.

Never stop learning and have a passion and enthusiasm for new opportunities. Take responsibility for your decisions and be the leader.

We too often forget cardboard prototypes... cost zero, almost no building time, and they bring so much value during early exploration and ideation phases. They quickly provide crucial information about user experience, gestures, feeling while in contact with the object, ease of grip, ergonomics... Glue gun is your best friend!

Every prototype you produce should answer a specific question or seek to challenge an assumption you or your team hold. Whether that's how a user interacts with the product without instruction, how a product fits on the body/in its environment or how well a product feature addresses a user pain point, observing real people using a well-thought-out prototype should teach you something you didn't know before.

During the design stage of a product, having a full understanding of your target user is key. Imagine building a sophisticated app with endless features for a care business, where the end users are senior citizens. And hence, a lot of things come into play such as user experience, accessibility, guided onboarding, trainings, feedback mechanism, etc.

In the realm of wound care integrated with AI, envision a platform that's intuitive and responsive to both clinicians and patients. Product design becomes the bridge between sophisticated AI analytics and user-friendly interfaces. A prototype isn't merely a test model; it's the first tangible manifestation of countless hours of understanding wound care intricacies. Harnessing tools like Figma or Adobe XD, the aim is to translate vast data into visual narratives, ensuring that while the system is analyzing wound progress, the human touch in care remains undiminished. An intersection of aesthetics, functionality, and clinical precision is where true innovation blooms.

A good hands on experience of product development cycle will help along with good understanding of project management tools will help. You should be an excellent team player, a good commubocator to take everyone along, respect their views and help and support them whenever required. Keep them motivated through out the project cycle.

In the context of wound care combined with AI, product engineering is not just about coding, but about crafting tools that doctors and healthcare providers can trust. As wound care requires precise measurements, interventions, and observations, integrating AI demands robust engineering to ensure reliability. Using technologies like React or Python, the system must handle vast data yet offer insights in real-time. Collaboration becomes key, blending the finesse of design with the precision of code. But it’s not just about building; it’s about ensuring that as algorithms evolve and learn, the core promise of safe and effective wound care never wavers.

Half the battle is won once our product development has gone through a proper journey from Vision to Design to Protos. Rest needs a proper Process in place supported with relevant drawings & plans followed by monitoring of quality, testing and timelines. Technical & Commercial routes are to be defined, as Timelines plays a pivotal role and should be monitored with schedule in place.

My personal slogan is, "Love the People, Love the Product, Love the Process. I guess we can translate that to, " Be Personate."

Colabora??o e trabalho em equipe: Capacidade de colaborar efetivamente com uma variedade de stakeholders, incluindo designers, engenheiros, gerentes de produto, equipes de marketing e outros. Comunica??o: Habilidade para comunicar de forma clara e eficaz com colegas de equipe, clientes e outras partes interessadas, tanto verbalmente quanto por escrito.

Conhecimento técnico: Ter habilidades técnicas relevantes para o tipo de produto que está sendo desenvolvido é fundamental. Isso pode incluir conhecimentos em programa??o, engenharia, design de produto, eletr?nica, entre outros, dependendo do tipo de produto. Gest?o de projeto: Habilidade para gerenciar projetos, definir metas, estabelecer prazos, alocar recursos e coordenar equipes é essencial para garantir que o desenvolvimento do produto ocorra de maneira eficiente e dentro do cronograma.

I think establishing key performance indicators (KPIs) is crucial for measuring the impact of marketing efforts. Metrics such as customer acquisition cost, conversion rates, and market share provide insights into the effectiveness of the marketing strategy. Analyzing these metrics allows for continuous improvement and adjustment of tactics.

Documentation, documentation, documentation!!! What leads product development efforts to veer off track is a lack of clarity on the details of use cases, product/feature definition, development requirements, acceptance criteria, etc. Focus on written documentation which is reviewed and committed to - in writing before writing a line of code. Push back and resistance from colleagues are common - and comes from a lack of understand of the core market, customer, or business needs. That is okay - uncover this and address it now before investing development resources into a guess at the product-market fit.

O marketing é inerente ao produto, desempenhando o papel de identificar as necessidades individuais e determinar qual a demanda do mercado. Tem como primeiro passo a identifica??o do público alvo e posterioremente busca elaborar um plano estratégico abrangente, contemplando: a) Compreens?o das necessidades do cliente por meio de pesquisa de mercado; b) Estabelecimento de fatores de atratividade; c) Identifica??o das principais tendências do mercado.

From launching diverse products, including niche home fragrances to cars and eau de parfums for a varied handful of established brands, I've seen the depth of product marketing. It goes beyond mere strategy; it's about evoking atmosphere and memorable experiences. Using techniques like olfactory diffusion at events in major European cities adds a sensorial depth, forging an emotional connection with consumers. True product marketing transcends 'skills'; it's an equilibrium of strategy, storytelling, and tangible experiences, aiming to make audiences not just see, but truly feel a product. The goal? An unforgettable experience.

While other perspectives of product development are important. The marketing and launch of it gives way to the feedback loop that would eventually be used to make the product more adaptive. Several industries like Energy have users who are reluctant in using new products owing to the risk of making wrong decisions. Hence right marketing and launch should be used to get the idea of the products across and give clients the confidence to move on.

Prioritizing team members' mental well-being and encouraging work-life balance is paramount. Product leaders drive team members' mental health by fostering empathy, encouraging open dialogues, and offering coping resources. Regular well-being-focused check-ins and team-building activities shape a supportive and mentally healthy work environment. Leaders openly discussing their challenges and modeling work-life balance urge team members to follow suit, in turn enhancing product development, as mentally healthy teams are more innovative, focused, high-performing, and productive. Deeply humanizing the workplace isn't just the right thing to do, but the right thing to do to elevate product development.

Be Resilient ?? You won’t survive the role without resilience. Lean-in / dive on the grenades so-to-speak when they happen… because they most certainly will happen! Embrace it and you’ll come out the other end better for it. SWTO instead of SWOT ?? I’ve found using this order of operations is simpler and more effective for analysis. Time to Be Strategic ? The role of a Product Manager is strategic. You can’t spend all of your time fighting daily fires. Make time regularly to think long term and write it down!

Product Management requires the ability to prioritize the things you will build and sometimes more importantly what you won't build. Not everything can be a priority (except ice cream) so what features will bring delight to your customers. No matter how cool something is it doesn't mean it should be built if it doesn't bring value to the customer

In my opinion, product management is akin to a conductor leading an orchestra. Even if the composition is excellent, the outcome will vary if the orchestra cannot perform as intended. Thus, the primary role of product management is to manage resources effectively and guide the team toward success.

Product Management is not all about manging the product priorities and roadmap internally, most important aspect of PM's role is understanding the customers and market landscape where the product is used and how it is used. This understanding becomes core to the success of any product. We can use best of technologies and engineers to build, but if the product doesnt address the need of intended audience, it will not be a successful product. Not only having this understanding but ability to share and bring everyone onboard with the same level of understanding and hence the vision to the product is very important attribute that PMs should have.

Typically the candidates that I see in product all can “do” the job, and have a track record of delivering products. So, I look more at soft traits and the #1 soft trait I interview on is whether a candidate is a tenacious optimist or not. Product managers who are easily defeated by their own negativity or who crumble when an obstacle presents itself are unsuitable for the profession.

Product development skills are multi-disciplinary. It involves developing business case, budget management, customer interaction, technical competencies, quality and regulatory, tech transfer, operations and manufacturing, commercialization. Depending on one's interest, a skill can be mastered. I think effective communication is a must despite the discipline one decides to specialize.

The reality is there is no checklist for Product management. It involves everything including technical skills and soft skills At a high level, -Visualize the future of charter and aligning leadership to that vision -Identifying big rocks/quick wins and prioritizing to achieve maximum impact with available resources -Bringing clarity and structure to an ambiguous problem -Convince various internal (and external, if required) stakeholders including business, finance, design, tech and legal of the way forward and bring them together for a common goal -Ability to break down a large problem into small chunks to deliver faster -Market the products/features you launch (and convince clients to buy in certain cases) to move the vision forward

Product development is a multidisciplinary role that demands a diverse set of skills and abilities developed over time. The core skills required include curiosity, creativity, and an unwavering drive. If you have these foundational traits, you can progressively become a successful member of the product development team. Additionally, having strong communication skills alongside technical expertise will lead to even greater success.

Willingness to let go of an idea and start from scratch. Sometimes, through testing and learning, you gather new information about the user or product that requires you to rethink about your work. Everyone I talk to has had at least one project they feel so attached to that the possibility of pivoting hurts. Step away for a minute and think about why this project started to begin with. Weigh all options available as objectively as possible. The skill (which can be developed) of discerning personal passion and attachment from the goal of a product is more crucial than spoken about.