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What skills do you need to overcome AR adoption challenges?

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Augmented reality (AR) is a technology that overlays digital information and graphics onto the real world, creating immersive and interactive experiences. However, despite its potential, AR faces many challenges and limitations that hinder its adoption and development. In this article, we will explore what skills you need to overcome some of these challenges and create engaging and effective AR applications.

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Luke Pilkington

Brand Marketing @ Deloitte | Campaigns | Social Media | Content Creation | Digital Marketing

1 Understanding the user

One of the most important skills for AR developers is to understand the user's needs, preferences, and context. AR is not a one-size-fits-all solution, and different users may have different expectations and goals from using AR. For example, some users may want to use AR for entertainment, while others may want to use it for education, training, or productivity. Therefore, you need to conduct user research, testing, and feedback to design AR experiences that match the user's motivations, behaviors, and environments. You also need to consider the user's comfort, safety, and privacy when creating AR interactions and interfaces.

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Luke Pilkington

Brand Marketing @ Deloitte | Campaigns | Social Media | Content Creation | Digital Marketing
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A 'best practice' for understanding your users is with this design-thinking framework: Empathise, define, ideate, prototype and test. This allows you to understand their wants and needs, what the solutions are, how it can be demonstrated in AR and what you can learn from testing it with users. Considering things like screen size, interaction, content layout and accessibility are great initial indicators to ensuring your AR experience is designed with the user at the centre of your interaction.

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2 Mastering the technology

Another essential skill for AR developers is to master the technology behind AR. This includes the hardware, software, and tools that enable AR to function and deliver high-quality content. You need to have a solid knowledge of the AR platforms, frameworks, and SDKs that you will use to create your AR applications, such as ARKit, ARCore, Unity, Unreal Engine, Vuforia, etc. You also need to have a strong background in programming, 3D modeling, animation, computer vision, and spatial audio. Additionally, you need to be aware of the technical challenges and limitations that affect AR performance, such as latency, battery life, network connectivity, device compatibility, etc.

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3 Solving the design problems

A third skill that you need to overcome AR adoption challenges is to solve the design problems that arise from creating AR experiences. AR is a relatively new and complex medium that requires a different approach than traditional web or mobile design. You need to think about how to design for the real world, where the user has more freedom and control over their actions and movements. You also need to think about how to design for multiple senses, such as vision, hearing, touch, and even smell. Moreover, you need to think about how to design for social and ethical implications, such as how AR affects the user's perception of reality, identity, and relationships.

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4 Communicating the value

A fourth skill that you need to overcome AR adoption challenges is to communicate the value of your AR applications to your target audience and stakeholders. AR is still a novel and unfamiliar technology for many people, and they may not understand what it is, how it works, or why they should use it. Therefore, you need to have effective communication and marketing skills to showcase the benefits and features of your AR applications and convince potential users and customers to try them. You also need to have clear and concise documentation and instructions to guide the user through the AR experience and help them overcome any technical or usability issues.

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Luke Pilkington

Brand Marketing @ Deloitte | Campaigns | Social Media | Content Creation | Digital Marketing
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There is a large array of existing secondary research in the market which can be used to provide evidence for the effectiveness of AR applications, especially in the e-commerce of online shopping industries. Interactive demonstrations also can help someone understand the real-life value of AR firsthand by providing a tactile understanding of AR's capabilities when used with your brand.

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5 Learning and adapting

A fifth skill that you need to overcome AR adoption challenges is to learn and adapt constantly. AR is a fast-evolving and dynamic technology that requires you to keep up with the latest trends, innovations, and best practices. You need to be curious and eager to learn new skills, tools, and techniques that can improve your AR development and design. You also need to be flexible and adaptable to change and feedback, and be willing to experiment and iterate on your AR applications until you find the optimal solution.

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6 Collaborating and networking

A sixth skill that you need to overcome AR adoption challenges is to collaborate and network with other AR developers, designers, and experts. AR is a multidisciplinary and collaborative field that requires you to work with different people and teams to create successful AR applications. You need to have good teamwork and communication skills to coordinate and cooperate with your colleagues and partners. You also need to have good networking skills to connect and learn from other AR professionals and communities, such as online forums, blogs, podcasts, events, etc.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What skills do you need to overcome AR adoption challenges?

1

2

3

4

5

6

7

1 Understanding the user

2 Mastering the technology

3 Solving the design problems

4 Communicating the value

5 Learning and adapting

6 Collaborating and networking

7 Here’s what else to consider

Augmented Reality

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What skills do you need to overcome AR adoption challenges?

1

2

3

4

5

6

7

1 Understanding the user

2 Mastering the technology

3 Solving the design problems

4 Communicating the value

5 Learning and adapting

6 Collaborating and networking

7 Here’s what else to consider

Augmented Reality

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