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What skills do you need to create a unique commercial design style?

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Commercial design is the art and science of creating visual solutions for businesses and organizations. Whether it's a logo, a brochure, a website, or a billboard, commercial design aims to communicate a message, promote a brand, or persuade an audience. But how do you develop a unique commercial design style that stands out from the crowd and reflects your personality and vision? In this article, we'll explore some of the skills you need to create a distinctive and effective commercial design style.

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Nicholas A.

Lifelong designer, thinker, and maker. I love working with great people and solving hard problems.

1 Know your purpose

Before you start designing, you need to have a clear idea of what you want to achieve with your project. What is the goal of your design? Who is your target audience? What is the tone and mood of your message? How do you want your design to be perceived and remembered? Knowing your purpose will help you define your design strategy, choose your elements, and align your style with your objectives.

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Nicholas A.

Lifelong designer, thinker, and maker. I love working with great people and solving hard problems.
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Many agencies and independent designers often adhere to a formulaic process in an attempt to make clients or their audience comfortable with the idea of change. However, to craft a truly distinctive commercial design style, one must delve deep into the core mission that inspired the client in the first place. By connecting in a human way to the very personal passion behind a brand or a message, the creative can draw from their own wealth of experience and emotion to engage users on a profound level. We are witnessing a dwindling of trust in the instincts of professional creatives. Excessive reliance on minuscule data fluctuations and an obsession with favorable social media responses are slowly eroding the capacity to inspire awe.

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2 Research and experiment

To create a unique commercial design style, you need to be aware of the current trends, best practices, and examples in your field. Researching and analyzing other commercial designs can inspire you, inform you, and challenge you to find your own voice and approach. You also need to experiment with different techniques, tools, and mediums to discover what works best for you and your project. Try different colors, fonts, shapes, layouts, and effects until you find a combination that expresses your style.

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3 Develop your brand

Your commercial design style is not only a reflection of your skills and preferences, but also of your brand identity. Your brand is what sets you apart from your competitors and what connects you with your customers. It includes your name, logo, slogan, values, mission, and personality. To develop your brand, you need to think about what makes you unique, what you stand for, and what you offer. You also need to create a consistent and coherent visual identity that matches your brand message and tone.

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4 Learn from feedback

Creating a unique commercial design style is not a one-time process, but a continuous journey of improvement and adaptation. You need to be open to feedback and criticism from your clients, peers, and mentors. Feedback can help you identify your strengths and weaknesses, learn from your mistakes, and refine your style. You also need to be flexible and willing to adjust your style according to the needs and preferences of your project and audience. You don't have to compromise your vision, but you do have to consider the context and purpose of your design.

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5 Be original and authentic

The most important skill you need to create a unique commercial design style is to be original and authentic. You don't have to follow the rules or copy the trends, but you do have to find your own voice and expression. You have to be creative, innovative, and daring. You have to show your personality, passion, and values. You have to be yourself and let your style speak for you.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What skills do you need to create a unique commercial design style?

1

2

3

4

5

6

1 Know your purpose

2 Research and experiment

3 Develop your brand

4 Learn from feedback

5 Be original and authentic

6 Here’s what else to consider

Commercial Design

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What skills do you need to create a unique commercial design style?

1

2

3

4

5

6

1 Know your purpose

2 Research and experiment

3 Develop your brand

4 Learn from feedback

5 Be original and authentic

6 Here’s what else to consider

Commercial Design

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