What are the skills and competencies required for effective live streaming for social good?

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Live streaming for social good and impact is a powerful way to raise awareness, mobilize action, and engage audiences for a cause. But how do you plan, produce, and promote a live stream that is effective, ethical, and engaging? In this article, we will explore some of the skills and competencies required for live streaming for social good, and share some tips and best practices to help you get started.

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John Henry Dale

Senior Live Stream, IPTV, Broadcast & Solutions Engineer: Live Event Streaming | Audio and Video Production | Spatial…

1 Know your purpose

Before you go live, you need to have a clear and specific purpose for your live stream. What is the problem or issue you want to address? What is the goal or outcome you want to achieve? Who is your target audience and what do you want them to do? Having a purpose will help you define your message, your format, your tone, and your call to action. It will also help you measure your impact and evaluate your success.

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John Henry Dale

Senior Live Stream, IPTV, Broadcast & Solutions Engineer: Live Event Streaming | Audio and Video Production | Spatial Audio Integration | Immersive Media Production
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Knowing the purpose of your live stream seems, on its face, like it could be a fairly simple proposition. But live streams are never simple. They are generally a complex mixture of audio, video, networking and computing hardware and software run by a team of people that all need to work well together. So it's essential to start the process of creating one by having as well-defined an answer to this question as possible. It's also worth asking: does this event even need to be live streamed at all? Could it be better presented as an on-demand video? When live streaming for social good, knowing your purpose is everything.

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2 Plan your content

Once you have your purpose, you need to plan your content. This includes choosing a platform, a format, a duration, a date, and a time for your live stream. You also need to prepare your script, your visuals, your guests, and your equipment. Depending on your topic and audience, you may want to use a different platform or format. For example, you may want to use Facebook Live for a casual Q&A session, or YouTube Live for a more polished presentation. You may also want to consider using a third-party tool like StreamYard or OBS Studio to add graphics, overlays, or multiple cameras to your live stream.

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John Henry Dale

Senior Live Stream, IPTV, Broadcast & Solutions Engineer: Live Event Streaming | Audio and Video Production | Spatial Audio Integration | Immersive Media Production
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Content, as the saying goes, is king. But bad content is a foolish king who commands poor attention and little respect from his audience. So it's essential to take the time to plan your content with as much intention as your purpose. Is that lower-third graphic in a file format that won't look pixelated or distorted onscreen? People will notice. Are your transitions from one camera to another jerky or late? People will notice. Have your guests been briefed on the run-of-show? People will notice. Is your DSLR camera's HDMI port spitting out a clean feed into your video mixer with no overlays? People will notice. Are the audio and video signals in your live streaming software properly time-synched? PEOPLE. WILL. NOTICE. So plan accordingly.

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3 Engage your audience

One of the advantages of live streaming is that you can interact with your audience in real time. This can help you build trust, loyalty, and community around your cause. To engage your audience, you need to be responsive, authentic, and respectful. You can also use various strategies to encourage participation, such as asking questions, conducting polls, acknowledging comments, highlighting feedback, or inviting guests. You can also use hashtags, captions, or incentives to increase your reach and visibility.

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John Henry Dale

Senior Live Stream, IPTV, Broadcast & Solutions Engineer: Live Event Streaming | Audio and Video Production | Spatial Audio Integration | Immersive Media Production
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Some live streaming software even allows you to invite guests or audience members on the fly to be featured in the live stream themselves with a link or permissions request. This type of programming can provide an element of the unexpected that is very engaging and fresh, but should be exercised with caution unless you have already vetted your guest and given them some ground rules for participating in the live event. It only takes one moment of mischief to completely derail an otherwise highly engaging live stream for social good, so it's always a good idea to balance the need to keep people engaged with the need to keep your live stream on ethically solid ground. This brings us to our next point.

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4 Follow ethical guidelines

Live streaming for social good also comes with ethical responsibilities. You need to respect the rights, privacy, and dignity of the people and communities you are representing or working with. You also need to be transparent, accurate, and accountable for the information and opinions you share. You should avoid sensationalism, manipulation, or exploitation of your cause or audience. You should also follow the rules and policies of the platform you are using, and comply with any legal or regulatory requirements.

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5 Evaluate your impact

After your live stream, you should not just move on to the next one. You should take some time to evaluate your impact and learn from your experience. You can use various metrics and indicators to measure your impact, such as views, watch time, comments, shares, donations, or actions taken. You can also solicit feedback from your audience, your guests, or your partners. You should analyze what worked well and what can be improved, and apply your learnings to your future live streams.

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6 Keep the momentum

Finally, you should not let your live stream be a one-off event. You should keep the momentum going and continue to engage your audience and advance your cause. You can do this by repurposing your live stream content for other platforms or formats, such as blog posts, podcasts, or newsletters. You can also follow up with your audience and thank them for their support, or update them on your progress or outcomes. You can also plan your next live stream and invite them to join you again.

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What are the skills and competencies required for effective live streaming for social good?

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2

3

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1 Know your purpose

2 Plan your content

3 Engage your audience

4 Follow ethical guidelines

5 Evaluate your impact

6 Keep the momentum

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