What should you consider when choosing a Strategic Communications professional association?

It's always important to do your due diligence. If you get the opportunity, look through their network and ask questions to some of their members. Vet their experiences and see if the association offers the level of support you're looking for. Sometimes the name isn't enough. It's vital to find a partner in your industry, not a gatekeeper!

It is important to look for a community that aligns with your organizations professional goals and provides valuable insights, skill-building, and connections to enhance your strategic communications vision.

Consider what you've been missing from other associations you've been part of and what you're ACTUALLY looking for. Is it true connection with others? Because this isn't "networking." True problem-solving ideas? You're not likely to find them in low-touch environments. Learning? Many focus on what I call "networking like men." They are opportunities to form light-touch professional relationships over time. This is how men often network, and it works for them. I won't take away from that. But I do think there needs to be a different and better way set up for women. And studies show this is necessary. Stop trying to force your way into an association or membership that isn't set up for YOU to succeed. Find the one that is for you.

When considering an association, be sure to consider organizations that offer further development in addition to networking opportunities. Many organizations, due to a saturated job market are looking for stand-out candidates, so choosing an association that offers benefits and services like specialized credentialing, and professional development.

I would love to find a professional Association which invests in its members based on knowledge and hunger for learning. Guidance and support from the senior members is crucial but also is eagerness to listen to those with some new ideas. That is in my opinion the best recipe for growth both personally and professionally.

Finding Strategic Communications professional associations involves multiple avenues. Conduct online research using keywords specific to professional associations in the field. Attend industry events, conferences, or workshops related to communications, where associations often have a presence. Utilize professional networking platforms like LinkedIn to join relevant groups or follow industry leaders who share insights about associations they're involved in. Explore alumni groups at educational institutions focusing on communications. Keep an eye on industry publications and journals that often feature or advertise various associations.

While choosing any professional association, it very important to know that who are the existing members and what is their standing in the profession. What the standing of this organisation. What is the agenda the organisation is perusing, what value that organisation is adding in the lives of professionals (member) as well in the profession.