What SEO metrics are key for your website's success?

1 Organic traffic

Organic traffic is the number of visitors that come to your website from unpaid search results. It's one of the most important indicators of your SEO effectiveness, as it shows how well your website matches the search intent and needs of your target audience. You can use tools like Google Analytics or Search Console to monitor your organic traffic and identify which keywords, pages, and sources are driving the most visits. You can also compare your organic traffic with other channels, such as paid ads, social media, or email, to see how your SEO strategy contributes to your overall marketing goals.

2 Bounce rate

Bounce rate is the percentage of visitors that leave your website after viewing only one page. It's a measure of how engaging and relevant your website is for your visitors, and how well it encourages them to explore more content or take action. A high bounce rate can indicate that your website is not meeting the expectations of your visitors, or that it has usability or technical issues that prevent them from staying longer. You can use tools like Google Analytics or Hotjar to analyze your bounce rate and identify which pages, devices, or segments have the highest or lowest rates. You can then optimize your website's design, content, and navigation to reduce your bounce rate and increase your retention.

3 Conversion rate

Conversion rate is the percentage of visitors that complete a desired action on your website, such as signing up for a newsletter, downloading a lead magnet, or making a purchase. It's a measure of how effective your website is at turning your visitors into customers or leads, and how well it aligns with your business objectives. You can use tools like Google Analytics or Optimizely to track your conversion rate and identify which pages, offers, or elements are generating the most or least conversions. You can then test and improve your website's copy, layout, and calls to action to increase your conversion rate and revenue.

4 Click-through rate

Click-through rate (CTR) is the percentage of users that click on your website's link on the search engine results page (SERP). It's a measure of how attractive and relevant your website's title, URL, and meta description are for your potential visitors, and how well they match their search query. You can use tools like Google Search Console or Moz to monitor your CTR and identify which keywords, pages, or positions are getting the most or least clicks. You can then optimize your website's title tags, meta descriptions, and URLs to increase your CTR and drive more organic traffic.

5 Keyword rankings

Keyword rankings are the positions of your website's pages on the SERP for specific keywords or phrases. They're a measure of how visible and authoritative your website is for your target keywords, and how well it competes with other websites in your niche. You can use tools like Google Search Console, SEMrush, or Ahrefs to track your keyword rankings and identify which keywords, pages, or competitors are affecting your ranking performance. You can then optimize your website's content, structure, and backlinks to improve your keyword rankings and increase your organic traffic.