What are the pros and cons of using first-touch, last-touch, and multi-touch attribution methods?
If you want to measure the effectiveness of your marketing campaigns, you need to use attribution methods. Attribution methods are ways of assigning credit to different touchpoints along the customer journey, such as ads, emails, social media posts, or landing pages. But how do you choose the best attribution method for your business goals and data? In this article, we will compare three common attribution methods: first-touch, last-touch, and multi-touch. We will explain what they are, how they work, and what are their pros and cons.