What are the pros and cons of using ads to monetize your live streams?

Adding a stream of income helps you be able to reinvest back into your show and business. It also helps with costs to run the show

Ads also bring credibility to your show. If reputable brands or organizations are backing your show, that could help build your brand.

Depending on who the streamer partners with, they can endorse an, otherwise, overlooked product or service that their community has higher likelihood of purchasing based on influencer's rapport.

Live stream ads: Pros: Revenue Generation Low Entry Barrie Passive Income Scalability Free Content for Viewers Cons: Viewer Experience: Excessive or intrusive ads can negatively impact the viewer experience Dependency on Advertisers Limited Control CPM Fluctuations In conclusion, while ad monetization is a viable income stream, balancing revenue goals with viewer experience is crucial. Diversifying income sources and exploring alternative monetization methods is advisable.

Having ads play in a Live Stream is a hard NO for me. After all, how many of us get tired of all the ads on YouTube videos. Nobody wants to be sold to on a LinkedIn… just use the medium to let people get to know, like, & trust you.

It’s a con as if the brand is particular about the type of guests you bring on, you have to oblige. Another con is you may not be able to work with certain companies as they may be a competitor or not in alignment

Ever been engrossed in a video only for ads to rudely interrupt? Yep, it's a universal annoyance ????. But viewers aren't just annoyed; they're savvy. Data show an uptick in seeking ad-free options, showing a clear preference for uninterrupted viewing. Advertisers aren't clueless either. They're getting inventive, exploring unconventional approaches to product placement, leveraging influencers, and even cultivating in-house talent to spread their message in more engaging ways. Ok, but what about those iconic Superbowl ads? We all know they're interruptions, yet they're interruptions we often eagerly anticipate! Strategically placed to entertain during those lulls in the action, like halftime, turning downtime into memorable moments.?

If you spend anytime on a Reddit community about Twitch, YouTube Live, etc... They are very clear about their disdain for advertisements. Most consider it an "instant click away" and now many are seeking ad-free streamers or alternatives.

This varies for each ad agreement. Some companies have a poor approach to influencer marketing where they require them to read, line for line, from a dated script with product points that sounds forced and salesy to the average consumer. If an influencer is given the freedom to market the product their own way, it can potentially bring a new perspective and feel more natural for the viewer to check it out.

There is sponsor the show for a episode or buy a coffee. Nothing wrong with promoting your book, offer, memberships, or services

Mentioning my courses on how to create livestreaming courses on my shows and others has been the No. 1 way of getting people into my courses. Also, purchasing sponsorship on another livestream show.

Selecting the most effective monetization strategy for your live streams should be determined by a thorough consideration of your specific goals, target audience, and content type. Critical factors to assess include your niche, chosen topic, preferred platform, and the preferences of your audience. For instance, entertainment or gaming streamers might find success with advertisements or viewer donations, while educational or professional streamers may benefit more from subscriptions or product sales. Depending on the platform, such as YouTube or Twitch, you can leverage specific tools for advertisements, memberships, donations, or subscriptions.

Collaborate with Brands: Forge partnerships with relevant brands or companies for sponsored content, product placement, or endorsements, ensuring that the collaborations align with your audience's interests and values.