What are the pitfalls to avoid when pitching your film to investors?

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Pitching your film to investors is a crucial step in getting your project off the ground. However, it can also be a daunting and risky process, especially if you are not prepared for the common pitfalls that can ruin your chances of securing funding. In this article, we will discuss some of the most important mistakes to avoid when presenting your film idea to potential backers, and how to make a strong and convincing pitch that showcases your vision, skills, and market potential.

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Tyler M. Reid

Film Entrepreneur | Film & TV Producer | Helping Indie Filmmakers launch their films. Sharing my knowledge for indie…
Tennyson Stead

Screenwriter, Script Doctor, Narrative Designer and Game Developer

1 Know your audience

One of the first pitfalls to avoid when pitching your film to investors is to assume that they are all the same. Different types of investors have different goals, expectations, and preferences, and you need to tailor your pitch accordingly. For example, some investors may be more interested in the artistic and creative aspects of your film, while others may focus more on the financial and commercial viability. Some may prefer a formal and detailed pitch deck, while others may favor a more casual and conversational approach. Research your audience before you pitch, and find out what they are looking for, what they have invested in before, and how they like to be approached.

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Tennyson Stead

Screenwriter, Script Doctor, Narrative Designer and Game Developer
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You're not going to find out who your investor is, without asking them questions. Researching them is important, sure, but what's more important is to get them talking about themselves, their relationship with their portfolio, and their relationship with the film industry. Get them to tell you who they are and what they need, so you can decide with the benefit of that information whether you can actually advance their investment plans - and how you can do that with the tools your film provides. Before you do anything else, find out what your investors are hoping to achieve with their investment portfolio. If you can't contribute to that vision in a direct and meaningful way, move on. Respect their time, and their goals.

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2 Have a clear logline

Another common pitfall to avoid when pitching your film to investors is to have a vague or confusing logline. A logline is a one-sentence summary of your film that captures the essence, genre, and hook of your story. It is often the first thing that investors will hear or read about your film, and it can make or break their interest. A good logline should be concise, catchy, and compelling, and it should answer the questions: who is the protagonist, what is their goal, what is the conflict, and what is at stake. Avoid using generic or cliched terms, vague or ambiguous concepts, or too many details that clutter your logline.

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3 Show your passion

A third pitfall to avoid when pitching your film to investors is to lack passion or enthusiasm. Investors are not only looking for a good film idea, but also for a good filmmaker who can execute it. They want to see that you are passionate about your project, that you have a clear vision and voice, and that you are confident and committed. Show your passion by expressing why you want to make this film, what inspired you, and what you hope to achieve. Use positive and energetic language, and convey your excitement and emotion. However, be careful not to overdo it or come across as desperate or arrogant.

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4 Know your numbers

A fourth pitfall to avoid when pitching your film to investors is to ignore or underestimate the numbers. Investors are ultimately looking for a return on their investment, and they need to see that you have a realistic and feasible budget, timeline, and distribution plan for your film. You should be able to explain how much money you need, how you will spend it, how long it will take to make your film, and how you will reach your target audience and generate revenue. You should also be able to demonstrate that you have done your market research, that you have identified your niche and competitors, and that you have a unique selling point for your film.

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Tyler M. Reid

Film Entrepreneur | Film & TV Producer | Helping Indie Filmmakers launch their films. Sharing my knowledge for indie filmmakers to find money to make their movies, grow their audience, & earn an income.
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For most filmmakers, they are creators and storytellers, because of that your pitch will probably be very well laid out visually and tell a good story. Investors only care about one thing first, will this movie make them money. Is there money better off with your film than safely sitting in their bank accounts? You really need to know the numbers, you need to know what you are going to do with their money, how it will be used - how using that will create a product. How that product will go off and sell then make a profit, so that the investor gets their original money back plus more. Numbers are usually the weakest element of a pitch to investors and they need to be your biggest asset. Focus on the numbers first.

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5 Anticipate questions

A fifth pitfall to avoid when pitching your film to investors is to be unprepared for questions. Investors will likely have many questions about your film, and you need to be ready to answer them confidently and convincingly. You should anticipate the most common and relevant questions that investors may ask, such as: who are your key cast and crew members, what are your main challenges and risks, what are your contingency plans, what are your success metrics, and what are your exit strategies. You should also be open to feedback and criticism, and be willing to negotiate and compromise if needed.

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6 Follow up

A sixth and final pitfall to avoid when pitching your film to investors is to forget to follow up. Pitching your film is not a one-time event, but an ongoing process that requires persistence and communication. You should follow up with your investors after your pitch, and thank them for their time and interest. You should also keep them updated on your progress, and remind them of your value proposition and potential. You should also be proactive and seek out new opportunities and connections, and expand your network of supporters and collaborators. By following up, you can increase your chances of securing funding and building long-term relationships with your investors.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the pitfalls to avoid when pitching your film to investors?

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1 Know your audience

2 Have a clear logline

3 Show your passion

4 Know your numbers

5 Anticipate questions

6 Follow up

7 Here’s what else to consider

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