What are the new technologies that can help you improve your keyword research?

1 Natural language processing

Natural language processing (NLP) is a branch of artificial intelligence that enables machines to understand and generate human language. NLP can help you improve your keyword research by analyzing the intent, context, and sentiment of your target audience's queries. For example, you can use NLP tools to identify the questions, problems, and desires that your potential customers have, and then craft content that answers them. You can also use NLP to optimize your content for semantic search, which is how search engines interpret the meaning and relevance of queries and pages.

2 Topic clusters

Topic clusters are a way of organizing your content around a main topic and related subtopics, rather than focusing on individual keywords. Topic clusters can help you improve your keyword research by creating a more comprehensive and coherent content strategy that covers all the aspects of your niche. For example, you can use topic clusters to map out the different stages of your buyer's journey, and then target the keywords that match each stage. You can also use topic clusters to boost your site's authority and relevance for your main topic, which can improve your ranking and visibility.

3 Keyword gap analysis

Keyword gap analysis is a technique of comparing your site's keywords with those of your competitors, and finding the opportunities where you can rank better or fill a gap in the market. Keyword gap analysis can help you improve your keyword research by revealing the strengths and weaknesses of your SEO strategy, and helping you adjust it accordingly. For example, you can use keyword gap analysis to discover the keywords that your competitors are ranking for but you are not, and then create content that targets them. You can also use keyword gap analysis to find the keywords that you are ranking for but your competitors are not, and then optimize your content to maintain or increase your edge.

5 Keyword generation tools

Keyword generation tools are software applications that help you find and analyze keywords for your site and content. Keyword generation tools can help you improve your keyword research by providing you with a variety of options, insights, and suggestions that you might not have thought of otherwise. For example, you can use keyword generation tools to find the keywords that have high search volume, low competition, and high relevance for your niche. You can also use keyword generation tools to find the keywords that have different variations, synonyms, and modifiers, and then use them to diversify your content.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?