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What are the most valuable SEO skills for a digital strategist?

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As a digital strategist, you need to master a variety of skills to create and execute effective online marketing campaigns. One of the most important and versatile skills is SEO, or search engine optimization. SEO is the practice of improving the visibility and relevance of a website or a web page in the organic results of search engines like Google or Bing. SEO can help you attract more traffic, leads, and conversions to your website, as well as enhance your brand awareness and authority. But what are the most valuable SEO skills for a digital strategist? Here are six skills that can make you stand out from the crowd and boost your career prospects.

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Kevin Kruger

Digital Marketing Specialist ???? | Team Prebo Digital ?? | Accelerating Businesses ??

1 Keyword research

Keyword research is the process of finding and analyzing the words and phrases that your target audience uses to search for information, products, or services online. Keyword research helps you understand the intent, needs, and preferences of your potential customers, as well as the competition and trends in your industry. Keyword research also helps you optimize your website content, structure, and meta tags, as well as your paid ads, social media posts, and email campaigns. Keyword research tools like Google Keyword Planner, Moz, or SEMrush can help you discover and evaluate keywords for your SEO strategy.

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Kevin Kruger

Digital Marketing Specialist ???? | Team Prebo Digital ?? | Accelerating Businesses ??
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Keyword research is an essential part of SEO and a dynamic process as rankings change all the time. This is definitely a vital skill for SEO strategy as it forms part of your long-term plan. I like to use SEO tools such as Semrush, Google Search Console and Google Keyword Planner. One thing I have learned about keyword research is to never take search volume as 100% truth as often there will be niche keywords these tools will show as no search volume, but this does not mean it is never searched. My tips for people doing KW research is always to be critical and don't take findings at face value.

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Luca Jirkovsky

Director Residential @ McMakler Augsburg & Allg?u
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Emphasizing the role of keyword research in optimizing website content, ads, and social media is key. The mention of tools like Google Keyword Planner is valuable, as they are instrumental in discovering and evaluating keywords for effective SEO. This process not only aligns your content with customer needs but also enhances visibility and competitiveness in your industry.

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2 Technical SEO

Technical SEO is the aspect of SEO that deals with the technical aspects of your website, such as its speed, security, crawlability, indexability, and mobile-friendliness. Technical SEO helps you ensure that your website is easy to access, navigate, and understand by both search engines and users. Technical SEO also helps you avoid errors, penalties, and ranking drops that can harm your website performance and reputation. Technical SEO tools like Google Search Console, Screaming Frog, or Ahrefs can help you audit and monitor your website health and performance.

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Kevin Kruger

Digital Marketing Specialist ???? | Team Prebo Digital ?? | Accelerating Businesses ??
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Technical SEO is definitely an important aspect of SEO strategy and will impact your SEO strategy as a whole. A way to get started is to do a course on SEMrush Academy, they have a great Technical SEO course. This skill allows you to go further and problem-solve further than on-page aspects. This skill will definitely put you one step ahead.

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3 Content creation

Content creation is the process of producing and publishing valuable, relevant, and engaging content for your website and other online platforms. Content creation helps you showcase your expertise, solve your audience's problems, and persuade them to take action. Content creation also helps you rank for your target keywords, earn backlinks, and generate social media buzz. Content creation tools like WordPress, Grammarly, or Canva can help you create and optimize content for your SEO strategy.

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Kevin Kruger

Digital Marketing Specialist ???? | Team Prebo Digital ?? | Accelerating Businesses ??
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A good way to get started with understanding content creation in relation to SEO strategy is to do a competitive analysis and see what already exists. Content creation is not about reinventing the wheel, you can often save time and provide helpful content by building onto what already exists and providing your own spin on current content. The release of A.I have made it helpful to get guidelines and prevent any writer's block. I would recommend incorporating A.I in your content creation but to always be critical and strategic in what you publish.

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Fabrice Gury ??

Responsable Marketing Digital et Produits chez SdV ?? Atteindre les objectifs commerciaux grace à des stratégies adaptées et à une présence en ligne optimisée
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On entends souvent parler du fait qu'il faut écrire du contenu optimisé pour le SEO avec les bons mots-clés, des liens interne, des liens externes,... Mais d'après mon expérience ce qu'il faut garder en tête c'est qu'il faut écrire des contenus de qualité qui éclairent ou instruisent le lecteurs.

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4 Link building

Link building is the process of acquiring links from other websites to your own website. Link building helps you improve your website authority, trustworthiness, and popularity, as well as drive referral traffic and conversions. Link building also helps you rank higher for your target keywords, as links are one of the most important ranking factors for search engines. Link building tools like BuzzSumo, Mailchimp, or Pitchbox can help you find and outreach to link prospects for your SEO strategy.

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Kevin Kruger

Digital Marketing Specialist ???? | Team Prebo Digital ?? | Accelerating Businesses ??
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Link building is still a great seo practice and an important signal to Google. I have noticed that often there is a major emphasis on external link building only, however, a solid internal linking approach goes the extra mile too. Gone are the days of Spam link-building and dodgy tactics. It is important to put yourself in the user journey to see how you can add value to your website by incorporating both into and external links, these can guide a user and share page authority. Always ask yourself, how will this improve my page and is it relevant to the page I am working on?

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Fabrice Gury ??

Responsable Marketing Digital et Produits chez SdV ?? Atteindre les objectifs commerciaux grace à des stratégies adaptées et à une présence en ligne optimisée
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Bien entendu que la création de lien est importante, cela permets de réaliser le maillage de votre site web et ainsi permettre à l'internaute d'accéder à l'information

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5 Analytics and reporting

Analytics and reporting is the process of measuring and evaluating the results and impact of your SEO strategy. Analytics and reporting helps you track and analyze your website traffic, rankings, conversions, and ROI, as well as identify strengths, weaknesses, opportunities, and threats. Analytics and reporting also helps you communicate your value and insights to your clients, stakeholders, and team members. Analytics and reporting tools like Google Analytics, Google Data Studio, or Tableau can help you collect and visualize data for your SEO strategy.

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6 SEO trends and best practices

SEO trends and best practices are the current and emerging developments and guidelines that affect SEO. SEO trends and best practices help you stay ahead of the curve, adapt to changing user behavior and expectations, and leverage new technologies and opportunities. SEO trends and best practices also help you avoid outdated or unethical tactics that can damage your website reputation and rankings. SEO trends and best practices tools like Google Trends, Moz Blog, or Search Engine Land can help you keep up with the latest news and updates for SEO.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most valuable SEO skills for a digital strategist?

1

2

3

4

5

6

7

1 Keyword research

2 Technical SEO

3 Content creation

4 Link building

5 Analytics and reporting

6 SEO trends and best practices

7 Here’s what else to consider

Strategy

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What are the most valuable SEO skills for a digital strategist?

1

2

3

4

5

6

7

1 Keyword research

2 Technical SEO

3 Content creation

4 Link building

5 Analytics and reporting

6 SEO trends and best practices

7 Here’s what else to consider

Strategy

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