What are the most sustainable design practices for swimwear and activewear?

2 Use minimal and modular design

Another way to design swimwear and activewear sustainably is to use minimal and modular design principles. Minimal design means using less material, less seams, less hardware, and less embellishments, which reduces waste, energy, and resources. Modular design means creating pieces that can be mixed and matched, worn in multiple ways, or adapted to different seasons and occasions, which increases versatility, functionality, and longevity. For example, you can design a swimsuit that can be reversed, converted, or layered, or an activewear set that can be worn for different sports or casual activities. By using minimal and modular design, you can create swimwear and activewear that are simple, elegant, and adaptable, while saving money and materials.

3 Opt for natural or low-impact dyes

The color and pattern of your swimwear and activewear can also affect their sustainability. Many conventional dyes used for textiles are synthetic, toxic, and harmful to the environment and human health. They can contaminate water sources, soil, and air, and cause skin irritation, allergies, or diseases. To avoid these issues, you can opt for natural or low-impact dyes, which are derived from plants, minerals, or insects, and have a lower environmental and social impact. Natural and low-impact dyes are biodegradable, non-toxic, and require less water and energy. They also produce unique and beautiful colors and patterns that can enhance the aesthetic and artistic value of your swimwear and activewear.

4 Incorporate circular design strategies

Circular design is a concept that aims to eliminate waste and pollution, keep materials and products in use, and regenerate natural systems. Incorporating circular design strategies into the production of swimwear and activewear can make them more sustainable and durable. For example, design for durability by using high-quality fabrics with strong seams that can withstand frequent washing and wearing. Design for repair by providing spare parts, instructions, or services so that customers can mend their swimwear and activewear if they get damaged. Design for reuse by giving customers ideas, tips, or platforms for swapping, donating, or upcycling their swimwear and activewear. Lastly, design for recycling by using recyclable or compostable materials with clear labels on how to dispose of them properly.

5 Educate and engage your customers

The last sustainable design practice for swimwear and activewear is to educate and engage your customers. As a fashion designer, you have the power to inform and inspire your customers about the sustainability of your products and how they can be used responsibly. You can do this by providing transparent and accurate information about the materials, processes, and impacts of your swimwear and activewear, such as their origin, composition, certifications, and life cycle. Additionally, you can share stories and values behind your swimwear and activewear that reflect your brand's inspiration, vision, mission, and the people involved in production. Offering guidance on how to wash, dry, store, and maintain your swimwear and activewear will extend their lifespan. Inviting feedback from customers is also essential to improve products and services, as well as build trust and loyalty.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?