What are the most innovative ways to use webinars in sales coaching?

1 Tip 1: Define your goals and audience

Before you plan your webinar, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to train your sales team on a new product, technique, or strategy? Do you want to provide feedback, recognition, or motivation? Do you want to target a specific segment, level, or role of your sales team? Having a clear goal and audience will help you design your webinar content, format, and delivery.

2 Tip 2: Use interactive features and gamification

One of the challenges of webinars is to keep your audience engaged and attentive. To avoid boredom and distraction, you need to use interactive features and gamification elements that will make your webinar fun and stimulating. For example, you can use polls, quizzes, surveys, chat, Q&A, breakout rooms, leaderboards, badges, rewards, and challenges to create a dynamic and interactive learning experience for your sales team.

3 Tip 3: Incorporate storytelling and case studies

Another way to make your webinars more engaging and effective is to incorporate storytelling and case studies that will illustrate your key points and show real-world examples of sales success. Storytelling and case studies will help your sales team relate to your webinar content, understand the benefits and value of your sales coaching, and apply the lessons learned to their own situations and challenges.

4 Tip 4: Use video and audio tools

Webinars are not only about slides and text. You also need to use video and audio tools that will enhance your presentation and communication skills. Video and audio tools will help you create a more personal and human connection with your sales team, convey your emotions and enthusiasm, and demonstrate your expertise and credibility. For example, you can use video to show yourself or your guest speakers, audio to play testimonials or podcasts, and screen sharing to show demos or simulations.

5 Tip 5: Follow up and measure results

Your webinar is not over when you end the session. You need to follow up with your sales team and measure the results of your sales coaching. Follow up and measurement will help you reinforce the key takeaways and action steps from your webinar, provide additional resources and support, collect feedback and suggestions, and track the impact and outcomes of your sales coaching. For example, you can use email, social media, or phone calls to follow up with your sales team, and use surveys, tests, or analytics to measure their satisfaction, learning, and performance.

6 Tip 6: Experiment and learn

Finally, one of the most innovative ways to use webinars in sales coaching is to experiment and learn from your experience. Webinars are a flexible and adaptable tool that you can use in different ways and for different purposes. You can experiment with different webinar formats, lengths, topics, speakers, platforms, and tools to find out what works best for your sales team and your sales coaching goals. You can also learn from your feedback, results, and best practices to improve your webinars and your sales coaching.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?