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What are the most innovative ways to use live streaming in your content strategy?

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Live streaming is not just a way to broadcast events or entertain audiences. It can also be a powerful tool to enhance your content strategy, engage your followers, and showcase your brand personality. In this article, you will discover some of the most innovative ways to use live streaming in your content strategy, and how to plan, execute, and measure your live streams effectively.

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1 Show your expertise

One of the benefits of live streaming is that it allows you to demonstrate your knowledge and skills in real time, and answer questions from your viewers. This can help you establish your authority, credibility, and trustworthiness in your niche, and attract more leads and customers. You can use live streaming to host webinars, Q&A sessions, tutorials, interviews, or workshops, and share valuable insights, tips, or best practices with your audience.

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Bethany Paris Ramsay

360 Integrated Marketer Developing & Elevating Beauty, Health & Wellness Brands. Co-Founder @ The Beauty Brief. Brand & Content Strategist.
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This is major. There are so many benefits and the best part is that these experiences are mutually beneficial for those involved as well. Podcasts, panels, webinars, Q&A’s… you’re giving a face to yourself and your brand and establishing emotional connection with your audience as well as engagement.

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2 Tell your story

Another way to use live streaming in your content strategy is to tell your brand story, and connect with your audience on an emotional level. You can use live streaming to share behind-the-scenes glimpses, customer testimonials, case studies, or social impact stories, and showcase your brand values, culture, and mission. You can also use live streaming to create interactive narratives, where you invite your viewers to participate in the plot, choose the outcome, or influence the direction of the story.

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Olalekan Ajayi ????

I help businesses & C-suite execs get seen (visibility), heard (influence) & profitable. Services — SEO Web/Blog, LinkedIn ghostwriting & non-fiction books | Premium Ghostwriter | SEO Web/Blog Writer | Content Marketer
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One thing I've found helpful in telling your story through live streaming is to grant your audience access to your day-to-day operations or some behind-the-scenes experience of a typical day in your business or one of your exciting production or creative process. And allow them to comment and interact with you in real-time, if possible ask questions about things they do not understand, etc.

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3 Launch your products

Live streaming can also be a great way to launch your products, and generate excitement, awareness, and sales. You can use live streaming to reveal your new products, features, or updates, and show how they work, what benefits they offer, and how they solve your customers' problems. You can also use live streaming to offer exclusive discounts, incentives, or bonuses to your viewers, and encourage them to take action right away.

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4 Grow your community

Live streaming can help you grow your community, and foster loyalty, engagement, and advocacy among your followers. You can use live streaming to create a sense of belonging, and make your viewers feel part of your brand. You can also use live streaming to interact with your audience, and acknowledge their feedback, comments, or questions. You can also use live streaming to collaborate with other influencers, experts, or brands in your niche, and expand your reach and exposure.

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5 Repurpose your content

Live streaming can also help you repurpose your content, and optimize your content creation process. You can use live streaming to create original and authentic content, and then reuse it in different formats and platforms. You can also use live streaming to update or refresh your existing content, and add new perspectives, insights, or information. You can also use live streaming to complement or supplement your other content types, and provide more value and variety to your audience.

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6 Measure your results

Live streaming can help you measure your results, and evaluate the effectiveness of your content strategy. You can use live streaming to track and analyze various metrics, such as views, watch time, engagement, retention, conversions, or revenue. You can also use live streaming to test and experiment with different topics, formats, styles, or strategies, and see what works best for your audience and goals. You can also use live streaming to collect feedback, suggestions, or reviews from your viewers, and improve your content quality and performance.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Olalekan Ajayi ????

I help businesses & C-suite execs get seen (visibility), heard (influence) & profitable. Services — SEO Web/Blog, LinkedIn ghostwriting & non-fiction books | Premium Ghostwriter | SEO Web/Blog Writer | Content Marketer
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One thing I've also found useful for example using a streaming system like Streamyard is that I could announce a live session and have Mt video recorded earlier or take an old video and broadcast it as though it were happening in real-time. That way, my audience get the live streaming vibe, while I'm probably attending to or working on something else.

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What are the most innovative ways to use live streaming in your content strategy?

1

2

3

4

5

6

7

1 Show your expertise

2 Tell your story

3 Launch your products

4 Grow your community

5 Repurpose your content

6 Measure your results

7 Here’s what else to consider

Content Strategy

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What are the most innovative ways to use live streaming in your content strategy?

1

2

3

4

5

6

7

1 Show your expertise

2 Tell your story

3 Launch your products

4 Grow your community

5 Repurpose your content

6 Measure your results

7 Here’s what else to consider

Content Strategy

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感谢您的反馈

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