登录查看更多内容

What are the most innovative ways to improve your small business's website user experience?

由人工智能和领英社区提供技术支持

Your small business's website is your online storefront, and you want to make sure it attracts and engages your potential customers. A good website user experience (UX) can boost your conversion rates, retention rates, and customer loyalty. But how can you improve your website UX in innovative ways that set you apart from your competitors? Here are some tips to help you.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Nikki Curry ??

I help quiet leaders & a few loud ones get DISCOVERED using their strengths & high-level Visibility & Publicity…

1 Use interactive content

Interactive content is any type of content that requires the user to actively participate, such as quizzes, polls, calculators, games, or videos. Interactive content can make your website more engaging, fun, and memorable for your visitors. It can also help you collect valuable data, feedback, and insights from your audience. You can use interactive content to showcase your products or services, educate your customers, or generate leads.

添加您的观点

John Reinesch

I help self storage facilities get more people to rent storage units.
举报内容
Interactive content is a strategy I've found incredibly effective in boosting engagement and conversion rates. At the core of this approach is providing value through free, practical tools that resonate with the audience's needs. Offering tools like calculators, templates, and interactive videos enriches the user experience but also positions the website as a valuable resource. The key for this strategy to work well is being genuinely helpful to your audience. Ideally your free tools and content solve pain points that they have and allow them to perform their job at a higher level.

已翻译

赞

2 Optimize for mobile devices

More and more people are browsing the web on their smartphones and tablets, so you need to make sure your website is responsive and adaptive to different screen sizes and orientations. A mobile-friendly website can improve your website UX by making it easier, faster, and more convenient for your visitors to access your content and features. It can also help you rank higher on search engines, as mobile-friendliness is a key factor for SEO.

添加您的观点

Romi Sunga

Business Advisor | Connector | Business Community Impact
(已编辑)
举报内容
OPTIMIZING FOR MOBILE should be the minimum requirement for your website user experience. -- Social media trained us to be quick consumers so a skimmable website is important. -- For most small business needs, less is more. Use short paragraphs and line breaks for easy browsing. -- Simple call-to-actions on landing pages convert website visitors. EFFECTIVE CALL-TO-ACTIONS: A newsletter landing page usually only needs four things to perform: 1) Headline 2) Short Newsletter Description 3) Form Field 4) Sign Up Button TAKEAWAY: website visitors are more likely to do what we want when there are less things distracting them.

已翻译

赞

3 Add chatbots or live chat

Chatbots and live chat are tools that allow you to communicate with your website visitors in real time, using text or voice. Chatbots and live chat can improve your website UX by providing instant support, answers, and guidance to your customers. They can also help you reduce bounce rates, increase conversions, and build trust and rapport with your audience. You can use chatbots or live chat to offer customer service, product recommendations, or feedback requests.

添加您的观点

4 Simplify your navigation

Your website navigation is the system of links and menus that helps your visitors find what they are looking for on your website. A simple and intuitive navigation can improve your website UX by making it easy and fast for your visitors to explore your content and features. It can also help you reduce frustration, confusion, and abandonment rates. You can simplify your navigation by using clear labels, consistent layout, and logical hierarchy.

添加您的观点

5 Incorporate social proof

Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially when they are uncertain or unfamiliar with something. Social proof can improve your website UX by increasing your credibility, authority, and trustworthiness. It can also help you influence your visitors' behavior and decisions. You can incorporate social proof on your website by using testimonials, reviews, ratings, case studies, or social media mentions.

添加您的观点

Nikki Curry ??

I help quiet leaders & a few loud ones get DISCOVERED using their strengths & high-level Visibility & Publicity Strategies. Inclusion Leader | Visibility Coach| Publicity & Media Relations Guru & Proud Mama Bear.
举报内容
In a world filled with noise, it's essential to be and be known as a trusted advisor. It is where social proof and legitimacy come into play. Unfortunately, we live in a society where trust can be easily destroyed. Trust has to be established in and on every piece of real estate we own. This includes online and offline. *Websites *Landing Pages ?Social Media Channels ?Email Signatures *Marketing Materials *Branded Signage *Even our voicemails Make it easy for people to trust you. It's cool to be known, but it's better to be worth knowing. It's called “Social Proof.”

已翻译

赞
Romi Sunga

Business Advisor | Connector | Business Community Impact
举报内容
Placing social proof within the first scroll down of your webpage quickly reinforces the website visitor to learn more about your business. I like putting social proof right below the headline photo/video.

已翻译

赞

6 Test and improve

The best way to improve your website UX is to test it with real users and collect feedback. Testing and improving your website UX can help you identify and fix any issues, problems, or gaps that may affect your visitors' satisfaction and performance. It can also help you measure and optimize your website goals and metrics. You can test and improve your website UX by using tools such as Google Analytics, Hotjar, or UserTesting.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Small Business

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most innovative ways to improve your small business's website user experience?

1

2

3

4

5

6

7

1 Use interactive content

2 Optimize for mobile devices

3 Add chatbots or live chat

4 Simplify your navigation

5 Incorporate social proof

6 Test and improve

7 Here’s what else to consider

Small Business

给文章评分

感谢您的反馈

更多Small Business相关文章

更多相关阅读内容

What are the most innovative ways to improve your small business's website user experience?

1

2

3

4

5

6

7

1 Use interactive content

2 Optimize for mobile devices

3 Add chatbots or live chat

4 Simplify your navigation

5 Incorporate social proof

6 Test and improve

7 Here’s what else to consider

Small Business

给文章评分

感谢您的反馈

查看其他技能