What are the most innovative ways to create engaging content for your digital marketing campaigns?

At Nike, having interactive content was not just to be engaging with you but also tailored to you. Take Nike Training Club (NTC) app, for instance – it's not just a workout app; it's your personalized fitness companion. When you join a guided workout, set your goals, and track your progress, it's not just about exercise; it's about your journey, your achievements, and your active participation in your well-being.

Creating content based on a monthly calendar or a series of topicals is not the only way to approach a digital campaign. Engagement is a good metric - whether user generated in the form of likes, comments, reshares or tags, or the audience using your theme or umbrella to create content on their own. But the important thing to remember as content creators is that engagement is earned through authenticity and being relatable. The most simple message or the least obvious pain point or the most unique perspective in a very common topic is what adds that layer of authenticity. The audience needs to feel or see a win when they engage with you - create that for them. Because at the end of the day, they pay you with their time.

Nada é mais engajador que um conteúdo interativo. Dar ao seu cliente/seguidor a oportunidade de "experienciar" algo é certeiro. Calculadoras, games e quizes, por exemplo, s?o sempre bem-vindos quando o objetivo é a intera??o e o engajamento do usuário. Sempre que possível, crie intera??es que gerem ganho prático, por exemplo: uma calculadora de tributos. Dica: capte um lead em troca do benefício: "preencha o formulário e receba a sua calculadora" — use um CTA de igual valor "adquirir a minha calculadora".

Here are some innovative ways to create engaging content for your digital marketing campaigns: Interactive content: Create content that requires users to actively participate, such as quizzes, polls, surveys, games, calculators, or simulations. User-generated content (UGC): Encourage your audience to share their experiences using your product or service, and leverage this content in your marketing campaigns. Repurposing content: Transform existing content into new formats, such as videos, infographics, or blog posts, to reach a wider audience and increase engagement. Personalized content: Use data-driven insights to create customized content experiences that cater to individual preferences and needs.

Engage your audience with interactive quizzes, polls, and surveys. Encourage participation, creating a dynamic and personalized experience that holds attention and provides valuable insights into user preferences.

As a social media manager, I have found that using video content is three times more effective than using other types of content on social media platforms. This is especially true when the video features people and portrays a real-world scenario. As one of my colleagues stated, people love to see each other, which helps to establish trust, authority, and authenticity with the brand. In my role, I work closely with the creative team to develop videos that effectively communicate the brand's message and support our business objectives and quarterly campaigns.

B2B video content can be more than ?? talking heads… ?? Here are a few video formats to consider for captivating your B2B audiences: ?? Show, don't tell: Replace product explainer text with mesmerising stop-motion animations, showcasing its features. ?? Data dance: Breathe life into complex stats with eye-catching data visualisations that tell a story. ?? Behind the scenes: ?Offer a glimpse into your company culture with authentic employee vlogs or quirky office tours.

Video content continues to generate increased interaction on digital platforms, and integrating other strategies into it yields successful outcomes. The ability to capture attention must be accompanied by language, production, and, of course, content. It is the most versatile type of content that allows us great creativity when conveying a message. One of the keys is to clearly understand the audience and speak to them in their own language.

In my experience, the first 3-5 seconds of your video should be attention-catching. This doesn't need to be over-the-top either. It can be something as simple as asking a question that your clientele/audience may seek an answer to or providing a simple intro statement. Examples of these might look like: "Have you ever wondered how to get more done in less time?" or "If you're not generating enough leads for your real estate business, then let's change all that right now!" This strikes up curiosity in your audience and draws them closer for you to be able to build a deeper rapport. Once you have their attention, you can elaborate on your subject while displaying your authenticity and depth of knowledge to build trust with the viewer.

Leverage the power of visual storytelling through compelling videos. From product demos to behind-the-scenes glimpses, video content captures attention and conveys information effectively, fostering a deeper connection with your audience.

O conteúdo gerado pelo usuário é a forma mais "sublime" de obter reconhecimento de marca e criar valor. Quando os seus clientes/seguidores expressam sua satisfa??o e alegria — sobre os seus produtos/servi?os — de forma espontanea e compartilham com seus amigos/seguidores isso gera uma poderosa corrente. é, em outras palavras, o mais eficiente programa de indica??o que você pode ter. Dica: tenha sempre um bom atendimento, seja transparente e ofere?a produtos/servi?os de qualidade.

There are several ways to implement UGC creatively in a digital marketing campaign. Featuring customer stories adds a personal touch and relatability to your brand. Running a contest or hosting a challenge can create excitement and a wealth of content to share with your brand. Creating a hashtag campaign can help to generate content and promote community engagement. Put UGC in your social media campaigns, email campaigns, and video content to help bring the boldness and relatability to your target audience and highlight your brand.

Encourage your audience to become content creators. UGC, such as customer reviews, testimonials, and user-submitted photos or videos, not only builds trust but also creates a sense of community around your brand.

Leveraging user-generated content represents a highly innovative approach to crafting compelling digital campaigns. Take, for instance, the concept of community-generated articles (on Linkedin), where users from diverse backgrounds and geographical locations contribute their experiences to create a rich, multifaceted narrative on a specific topic. Such user-driven content not only enhances platform engagement but also has the potential to attract additional organic traffic when users actively search for related topics. The authenticity and varied perspectives embedded in these pieces not only captivate readers but also foster a sense of community participation, establishing a more profound connection between brands and their audiences.

O "live streaming" é um poderoso aliado para atrair e engajar público, especialmente quando o tema é atual, como as "Inteligências Artificiais Generativas" ou de real interesse do seu público-alvo, a exemplo das "contrata??es para a próxima temporada de um time de futebol". Esse conteúdo, atrelado a uma boa estratégia de capta??o de leads e suas respectivas convers?es s?o ferramentas importantes para o sucesso. Todo conteúdo deve ser alinhado ao objetivo e, por conseguinte, à sua estratégia digital (reconhecimento, crescimento, vendas etc.).

Live content can feel like a beast especially if you are a one-person show or have a small team or even have limited time. But you can implement live content into your digital marketing strategy to educate your audience or provide the opportunity for your audience to interact with your brand or business. Collaborate with influencers in your industry for live sessions. They can bring their audience to your brand, increasing visibility and credibility. Host live storytelling sessions where you share brand stories, customer experiences, or educational content in an engaging narrative format. Host live Q&A sessions with experts from your company or industry influencers. This encourages audience interaction and provides information in real-time.

Embrace real-time interaction with live streaming. Host Q&A sessions, product launches, or behind-the-scenes content to provide a unique and immediate connection with your audience, fostering authenticity and building anticipation.

AR and VR are very good to help you increase customer curiosity , also that creates an immersive and interactive experience . For example , customers can participate in game or challenges by using AR. When people want to do online shopping , they can try on clothes and shoes with AR which make people life easier without the need to visit a physical shop . Statistics show there an increase number of companies make use of AR in marketing with 50% sales increase , that prove that AR definitely an innovative way to draw customer attention to try on and purchase new products .

Enhance user experiences with AR, allowing customers to visualize products in their own spaces or engage in interactive brand experiences. AR brings an element of excitement and novelty, making your brand stand out.

While working at Nike wesuccessfully incorporated AR to provide an interactive and immersive experience for its customers. Eventually we introduced a tool to help customers find the perfect shoe size by using their smartphone cameras. Users can scan their feet, and the AR technology measures key data points to recommend the ideal shoe size. This not only simplifies the shopping process but also adds an innovative and personalized touch to the customer experience. also we often used AR in the SNKRS app, allowing users to unlock exclusive content and experiences by scanning physical objects or images related to Nike promotions. This approach not only fosters customer engagement but also generates excitement around new product releases.

Für den B2B Markt eine kostengünstige und einfache M?glichkeit die oft sperrigen, individuellen und teure Produkte in die reale Welt (vor Ort) zu integrieren. Leider in der Praxis zu wenig genutzt.

O podcast é uma importante ferramenta para propagar conhecimento e/ou autoridade de marca. Cada vez mais populares, os podcasts podem ser unicamente em áudio, como também capturados em vídeos e dispostos em um canal do YouTube ou em outra plataforma. Trabalhar com tópicos atuais ou de relevancia para o seu público-alvo, contando com ancoras e/ou convidados experientes ajuda a atrair o interesse de novos expectadores. Dica: de forma geral, para se trabalhar branding e awareness o audiovisual é sempre a melhor solu??o.

One thing that many brands are missing out on is the nearly $15 billion podcasting industry. Create a podcast series related to your industry or brand. It's a great platform to discuss topics in-depth, interview experts, and build a community around your brand's voice. In addition, you can start a podcast by converting your popular blog posts or even long-form newsletters into audio format. This makes your content accessible to users who prefer listening over reading, like during commutes. For customer service, voice content can be impactful. Utilize voice notes for responding to customer queries on social platforms or for sharing short audio content like tips, updates, or quick messages.

With the rise of voice-activated devices, optimize content for voice search and create audio content such as podcasts or briefings. Voice content allows for a hands-free, accessible, and convenient way for users to consume information.

Los podcast son herramientas en gran auge y crecimiento, su fácil consumo y gran variedad de los mismos, permite a la audiencia conectar mucho más con las marcas, aumenta la credibilidad y sensación de cercanía. Es una gran herramienta para reconocimiento de marca, interés por parte de la audiencia.

Creating engaging content for digital marketing campaigns involves blending creativity with strategic use of technology and platforms. Host live Q&A sessions, behind-the-scenes tours, or product launches to engage audiences in real-time and add a human touch to your digital presence. Encourage your community to create content for your brand, creating authenticity and leveraging peer influence. Share the best contributions on your platforms. Inject game-like elements into your content to incentivize engagement, such as rewarding users for completing certain actions or learning about products.

a. Personalization: Tailor content based on user preferences and behaviors for a more individualized experience. b. Storytelling: Weave compelling narratives that resonate with your audience, creating an emotional connection that goes beyond product features. c. Cross-Platform Consistency: Ensure a seamless experience across various digital platforms, maintaining a cohesive brand identity and message.