登录查看更多内容

What are the most innovative marketing budget trends?

由人工智能和领英社区提供技术支持

Marketing operations is the discipline of planning, executing, and optimizing the processes and systems that enable marketing teams to achieve their goals. One of the most critical aspects of marketing operations is managing the marketing budget, which determines how much money is allocated to different campaigns, channels, and activities. However, the marketing budget is not a static or fixed entity. It is constantly evolving and adapting to the changing needs and opportunities of the market, the customers, and the business. In this article, we will explore some of the most innovative marketing budget trends that are reshaping the way marketing operations professionals allocate and spend their resources.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

María Valeria Sáenz

Partner & COO @2LEAP - Driving Sales Growth with Digital Innovation
Vahideh Aghighi

Commercial Manager at HSI Logistics CO.

1 Zero-based budgeting

Zero-based budgeting is a method of budgeting that starts from scratch every year, rather than basing the budget on the previous year's spending. This means that every marketing expense has to be justified and aligned with the strategic objectives and priorities of the business. Zero-based budgeting can help marketing operations teams to eliminate waste, optimize efficiency, and allocate resources to the most impactful and profitable initiatives. Zero-based budgeting also fosters a culture of accountability and transparency, as every marketing decision has to be backed by data and evidence.

添加您的观点

María Valeria Sáenz

Partner & COO @2LEAP - Driving Sales Growth with Digital Innovation
举报内容
In my opinion, Zero-based budgeting is a game-changer for effective financial management! Starting afresh each year, it ensures every marketing expense aligns with strategic goals, fostering accountability and transparency. This approach not only eliminates waste but also optimizes efficiency, directing resources to initiatives with the highest impact and profitability. Embracing a data-driven mindset, zero-based budgeting empowers marketing teams to make decisions rooted in evidence. A fantastic strategy for driving success in today's dynamic business landscape!

已翻译

赞

2 Agile budgeting

Agile budgeting is a method of budgeting that allows for flexibility and adaptability in response to changing market conditions and customer needs. Rather than setting a rigid and fixed annual budget, agile budgeting allocates a portion of the budget to short-term experiments and tests that can generate quick feedback and learning. Agile budgeting also enables marketing operations teams to shift and reallocate resources to the most promising and successful campaigns, channels, and activities, based on the results and insights from the experiments. Agile budgeting can help marketing operations teams to be more responsive, innovative, and customer-centric.

添加您的观点

3 Outcome-based budgeting

Outcome-based budgeting is a method of budgeting that focuses on the results and value that marketing activities generate, rather than the inputs and costs that they consume. Outcome-based budgeting requires marketing operations teams to define and measure the key performance indicators (KPIs) and return on investment (ROI) of each marketing initiative, and to allocate resources accordingly. Outcome-based budgeting can help marketing operations teams to align their spending with the business goals and customer expectations, and to demonstrate the impact and contribution of marketing to the bottom line.

添加您的观点

María Valeria Sáenz

Partner & COO @2LEAP - Driving Sales Growth with Digital Innovation
举报内容
Absolutely fascinated by the concept of Outcome-Based Budgeting! Shifting the focus from inputs and costs to results and value is a game-changer in marketing strategy. Having experienced the power of aligning key performance indicators (KPIs) and return on investment (ROI) with resource allocation in my previous role, I can attest to the incredible impact it brings. This approach not only ensures that marketing spending aligns seamlessly with business goals and customer expectations but also provides a tangible way to showcase the true impact of marketing efforts on the bottom line. Excited to see how Outcome-Based Budgeting continues to redefine success metrics and elevate the strategic role of marketing in achieving business objectives!

已翻译

赞

4 Data-driven budgeting

Data-driven budgeting is a method of budgeting that leverages data and analytics to inform and optimize the marketing spending decisions. Data-driven budgeting involves collecting, analyzing, and reporting on various types of data, such as market trends, customer behavior, campaign performance, channel effectiveness, and competitive intelligence. Data-driven budgeting can help marketing operations teams to identify and exploit the best opportunities, to optimize the marketing mix and allocation, and to justify and communicate the marketing budget to the stakeholders.

添加您的观点

María Valeria Sáenz

Partner & COO @2LEAP - Driving Sales Growth with Digital Innovation
举报内容
Leveraging analytics not only enhances decision-making but also fine-tunes marketing spending for optimal results. In my experience, delving into market trends, customer behaviors, and campaign performance provided invaluable insights, guiding our team to identify and seize the most lucrative opportunities. The ability to justify and communicate budget allocations to stakeholders became not just a necessity but a strength. Embracing a data-centric approach not only refines the marketing mix but also ensures that every dollar spent contributes to meaningful outcomes.

已翻译

赞

5 Collaborative budgeting

Collaborative budgeting is a method of budgeting that involves the participation and input of multiple stakeholders across the organization, such as sales, finance, product, and customer service. Collaborative budgeting can help marketing operations teams to align the marketing budget with the overall business strategy and objectives, to gain buy-in and support from the other departments, and to leverage the expertise and insights of the different functions. Collaborative budgeting can also foster a culture of cross-functional collaboration and integration, which can enhance the efficiency and effectiveness of the marketing operations.

添加您的观点

María Valeria Sáenz

Partner & COO @2LEAP - Driving Sales Growth with Digital Innovation
举报内容
The idea of involving multiple stakeholders from sales, finance, product, and customer service in the budgeting process seems like a powerful way to align marketing efforts with overall business strategy. I'm eager to explore how this approach fosters cross-functional collaboration, integrates insights from diverse functions, and ultimately enhances the efficiency of marketing operations

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Vahideh Aghighi

Commercial Manager at HSI Logistics CO.
举报内容
In my experience, both Data driven and Zero based budgeting could be the most resultant and effective methods. I am eager to learn more about these topics and combining both methods to improve quality that will help to reach the best results.

已翻译

赞

加载更多内容

Marketing Operations

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most innovative marketing budget trends?

1

2

3

4

5

6

1 Zero-based budgeting

2 Agile budgeting

3 Outcome-based budgeting

4 Data-driven budgeting

5 Collaborative budgeting

6 Here’s what else to consider

Marketing Operations

给文章评分

感谢您的反馈

更多Marketing Operations相关文章

更多相关阅读内容

What are the most innovative marketing budget trends?

1

2

3

4

5

6

1 Zero-based budgeting

2 Agile budgeting

3 Outcome-based budgeting

4 Data-driven budgeting

5 Collaborative budgeting

6 Here’s what else to consider

Marketing Operations

给文章评分

感谢您的反馈

查看其他技能