What are the most important tools for a Social Media Manager?

1 Content creation tools

One of the core responsibilities of a social media manager is to produce high-quality content that attracts and retains your followers. Content creation tools can help you design, edit, and optimize your images, videos, graphics, and captions for different platforms and formats. Some examples of content creation tools are Canva, Adobe Spark, Lumen5, and Hemingway. These tools can help you create stunning visuals, catchy videos, and clear and concise texts that resonate with your audience.

2 Content management tools

Another key aspect of a social media manager's job is to plan and schedule your content across various channels and time zones. Content management tools can help you organize, automate, and streamline your content workflow and calendar. Some examples of content management tools are Buffer, Hootsuite, Later, and CoSchedule. These tools can help you manage multiple accounts, collaborate with your team, and publish your content at the optimal times and frequencies.

4 Social analytics tools

A social media manager also has to measure and report on the impact and outcomes of your social media activities. Social analytics tools can help you collect, visualize, and interpret your data and metrics. Some examples of social analytics tools are Google Analytics, Facebook Insights, Twitter Analytics, and Socialbakers. These tools can help you track and evaluate your reach, engagement, conversions, and ROI, and identify your strengths, weaknesses, and areas for improvement.

5 Social media trends tools

A social media manager also has to stay updated and informed on the latest trends, news, and best practices in the social media landscape. Social media trends tools can help you discover and follow the most popular and relevant topics, hashtags, influencers, and content in your niche and industry. Some examples of social media trends tools are Google Trends, BuzzSumo, Hashtagify, and Feedly. These tools can help you find and create timely, relevant, and trending content that appeals to your audience and boosts your visibility.

6 Social media learning tools

Finally, a social media manager also has to constantly learn and improve your skills and knowledge in the fast-changing and competitive field of social media. Social media learning tools can help you access and consume valuable and credible resources, courses, and certifications that can enhance your professional development and career prospects. Some examples of social media learning tools are HubSpot Academy, Facebook Blueprint, Twitter Flight School, and LinkedIn Learning. These tools can help you learn and master the best practices, tools, and strategies for social media management.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?