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What are the most important things to research before a Thought Leadership interview?

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Thought Leadership interviews are a great way to showcase your expertise, insights, and vision on a topic or industry. However, they also require careful preparation and research to ensure you deliver value, credibility, and relevance to your audience. In this article, we will share some of the most important things to research before a Thought Leadership interview, so you can ace it with confidence and impact.

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Anita Lettink

Keynote Speaker on Future of Work & Pay Innovation | HR & Payroll Advisor | Author | LinkedIn Top Voice

1 Know your interviewer

One of the first things to research before a Thought Leadership interview is who will be asking you the questions. You should find out their background, interests, style, and goals for the interview. This will help you tailor your answers, anticipate their questions, and build rapport with them. You can also use this information to find common ground, address their pain points, and offer solutions or insights that they might appreciate.

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Yash Gupta

Management Consulting @ZS || PrepInsta || Forbes India Unstop 30U30 Top B-School Leaders || TAS || Top 5% @ GLIM Co'23 || Deloitte USI || Google CrowdSource National Winner( Opinions are mine)
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Before a thought leadership interview, it's crucial to thoroughly research the interview topic, industry trends, and the interviewer's background. Additionally, understanding the target audience, crafting key messages, and anticipating potential questions will help ensure a well-informed and impactful conversation.

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2 Know your audience

Another crucial thing to research before a Thought Leadership interview is who will be listening to or watching you. You should understand their demographics, needs, challenges, expectations, and preferences. This will help you craft your message, tone, and language to suit their level of knowledge, interest, and engagement. You can also use this information to provide relevant examples, stories, or data that they can relate to and learn from.

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Anita Lettink

Keynote Speaker on Future of Work & Pay Innovation | HR & Payroll Advisor | Author | LinkedIn Top Voice
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This is the most important point: understanding your audience. Who are they, and are they ready to consume your message? Do they have enough knowledge or background to understand what you are saying? Do you need to tailor your message so it fits their state of mind? Start with the audience, then the rest will fall into place.

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3 Know your topic

Of course, you should also research your topic thoroughly before a Thought Leadership interview. You should be able to demonstrate your expertise, perspective, and value proposition on the topic or industry you are discussing. You should also be aware of the latest trends, developments, and issues that affect your topic or industry, and how they impact your audience. You should also be prepared to answer questions, address objections, and provide recommendations or solutions based on your research.

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Anita Lettink

Keynote Speaker on Future of Work & Pay Innovation | HR & Payroll Advisor | Author | LinkedIn Top Voice
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A thought leader should not only be knowledgeable on a topic: an expert is not necessarily a thought leader. What distinguishes a thought leader is that they have formed an opinion, have a unique way of looking at the topic, of explaining it or taking it forward. This means you need to master the topic and then go above and beyond and make it uniquely yours.

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4 Know your goals

Before a Thought Leadership interview, you should also have clear goals for what you want to achieve and how you want to be perceived. You should identify your main message, key points, and call to action for your audience. You should also define your personal brand, values, and vision for your topic or industry. You should also consider how you want to position yourself as a Thought Leader, and what impression you want to leave on your interviewer and audience.

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5 Know your strengths

Finally, you should research your strengths before a Thought Leadership interview. You should know what makes you unique, credible, and influential as a Thought Leader. You should also know what skills, qualities, and experiences you have that support your topic and goals. You should also be confident in your abilities, achievements, and contributions to your topic or industry. You should also be able to highlight your strengths with evidence, examples, or testimonials.

By researching these things before a Thought Leadership interview, you can prepare yourself to deliver a powerful, engaging, and memorable performance that showcases your Thought Leadership and adds value to your audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joe Clarke

Writer for fintech and financial services | new website pending
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Take your time, don't rush your words, and trust that it's okay to leave a moment of silence. And don't forget, you can always ask to redo a question. Your interviewer isn't an enemy — it's in their interest for you to have a great interview, too.

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What are the most important things to research before a Thought Leadership interview?

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6

1 Know your interviewer

2 Know your audience

3 Know your topic

4 Know your goals

5 Know your strengths

6 Here’s what else to consider

Thought Leadership

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What are the most important things to research before a Thought Leadership interview?

1

2

3

4

5

6

1 Know your interviewer

2 Know your audience

3 Know your topic

4 Know your goals

5 Know your strengths

6 Here’s what else to consider

Thought Leadership

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