What are the most important things to keep in mind when leaving a voicemail during a cold call?

2 Be brief

One of the most important things to remember when leaving a voicemail is to keep it short and sweet. Most people will not listen to a long and rambling message, and they may even delete it before you get to the point. Aim for a voicemail that is no longer than 20 to 30 seconds, and cover the essential information without going into too much detail. You want to spark their curiosity and give them a reason to call you back, not bore them with irrelevant facts.

3 Be clear

Another key factor to consider when leaving a voicemail is to make sure your message is clear and easy to understand. You should speak slowly and clearly, and avoid using jargon, slang, or acronyms that may confuse the listener. You should also repeat your name, company, and phone number at the beginning and end of the message, and spell them out if necessary. This will help the prospect remember who you are and how to reach you.

4 Be polite

When you leave a voicemail, you should always be polite and respectful of the prospect's time and privacy. You should not assume that they are interested in your offer or that they have time to talk to you. Instead, you should thank them for their time, apologize for any inconvenience, and ask for their permission to follow up. You should also avoid using pressure tactics or making false promises that may damage your credibility or trust.

6 Be proactive

Finally, when you leave a voicemail, you should always end with a clear and compelling call to action that tells the prospect what you want them to do next. You should not leave it up to them to decide whether or not to call you back, but rather give them a specific reason and a deadline to do so. For example, you can mention a limited-time offer, a free consultation, or a valuable resource that they can access by calling you back. You should also let them know when and how you will follow up, and stick to your plan.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?