What are the most important things to consider when setting up your Blockchain consulting website?

Consulting is a two-sided business model where you have certain knowledge that someone is willing to pay for. It is important to figure out a niche within the vast ocean of blockchain space, but it is also important to define who will benefit from this knowledge. As a former consultant turned CXO in the blockchain space I tested out multiple potential target customers for my consulting service before figuring out who needs my help the most. The best way to test out a TG is to create potential customer personas → build a value proposition for the persona → test if the Value Prop works → and repeat till you find a consultant <->client fit. Once you find the fit, the business becomes smooth.

When establishing your Blockchain consulting website, it's crucial to convey your services clearly and emphasize the value you bring to clients. Ensure a user-friendly design with intuitive navigation, and highlight any industry-specific expertise, exemplifying how Metal Blockchain, with its tailored solutions for the financial vertical, sets a standard for specialized and reliable consulting services.

The blockchain space is wide and it’s also evolving at such a fast pace that sometimes it’s not easy to keep up with everything, that’s why when setting up a consulting business related to blockchain it’s important first to define what is your field, in what you’re really an expert and once you understood how to put in practice your knowledge to really help others, define your niche and the audience that can be interested in working with you! Personal suggestion: don’t be like everybody else, a YouTube video and reading a couple of books doesn’t make you an expert, dig into something before to start helping others! There is an ocean in between what you read and the real life applications that need help ????

Define niche is not only about blockchain industry , you need to define your niche in all industries because of wide range of activities and details in businesses . so basically define your niche is totally depend on your experience , knowledge and resources . your niche is were you are more dominant in it ! where you can deliver high quality services and advices which is your value proposition in compare of your competitors . so make sure you define it as well because you need to stay focused on your game

Drawing from my extensive industry experience, the most crucial step is to clearly define your niche. Specialization in a specific area of Blockchain, whether it be smart contracts, DeFi, crypto asset management, or another segment, can significantly enhance the website's appeal and effectiveness. By focusing on a particular niche, you can tailor your content, services, and marketing strategies to target the right audience more effectively. This specialization not only helps in establishing your expertise and authority in the field but also enables you to address the specific needs and challenges of your target audience, making your consulting services more relevant and valuable.

Here is the tricky part. Nowadays you can buy a certificate saying that you’re a blockchain expert almost everywhere, but getting a certificate doesn’t make you an expert, it’s your real contribution to existing projects or initiatives that will qualify you! Is the knowledge you shared with communities online and offline that will showcase your skills, personals and professionals. Create something that can really showcase what you did so far, and if you cannot showcase yet, roll up your sleeves and start to contribute to the growth of this ecosystem! Customers will come on their own, you don’t even need to go and search for them ??

Building a portfolio is one of the most effective ways to showcase your work in website. Your portfolio should include projects you've worked on, contributions you've made to open-source projects, and any other relevant work experience. Be sure to include descriptions of the projects you've worked on, the technologies you used, and the outcomes you achieved. This will help potential clients and employers understand your skills and experience better.

When developing your Blockchain consulting website, prominently showcase your credentials to build trust and credibility with potential clients. Create a dedicated section highlighting your team's expertise, certifications, and relevant experience in the blockchain industry. This not only establishes your credibility but also instills confidence in clients seeking knowledgeable and qualified consultants.

In the world of Blockchain, transparency is key. Being open to highlighting yours and your teams credentials and backgrounds instills an additional layer of trust among your customers and stakeholders. Social proof can be an additional advantage. Having multiple strong recommendations from people who have previously worked with you and co-sign your capabilities is important. It saves the end user time finding out if you're worth the buy-in or not. Lastly, I think an accredited educational background can be helpful. Similarly, I think a series of previous results can be just as, if not more substantial in affirming yours and your team's abilities to deliver.

Leveraging my experience in the industry, I can affirm the importance of transparently presenting your qualifications, experiences, and past successes. This includes detailing your educational background, certifications in Blockchain and related technologies, and highlighting any notable projects or collaborations you've been involved with. Testimonials from previous clients or partners can also be extremely persuasive. By effectively showcasing your credentials, you not only build credibility and trust with potential clients but also demonstrate your expertise and ability to deliver results in the Blockchain space. This step is essential in distinguishing your services in a highly competitive and rapidly evolving field.

Many things can be done in the blockchain space, now it’s your duty to narrow it down and explain in an easy way what services you provide and why you’re the best in helping them. You need to help them in chose the right chain for their project, the right approach for growing their community and the right solutions for what they want to provide. And please, do not onboard everyone just because they want to follow a hype and want to have the word blockchain in their website! Some projects or business they don’t need blockchain, so learn also to say NO! ????

Based on my industry experience, it's important to articulate the range of services you offer in a way that resonates with your target audience. This can include, but is not limited to, strategic consulting, smart contract development and audit, implementation of Blockchain solutions, training and workshops, and ongoing support and maintenance. Each service should be described in detail, outlining what clients can expect, how these services address specific problems or needs in the Blockchain space, and the unique value you bring. Including case studies or examples of past projects can further illustrate your expertise and the tangible benefits you provide.

Give a clear description of your blockchain advisory services: Describe the advantages to the client, describe your strategy, and outline the steps. Indicate the terms, pricing, and availability. Make it simple for prospective customers to get in contact with you for quotations or advice. Clarity fosters trust and draws compatible alliances.

In addition to what previous contributors have already mentioned, once someone inquires on your Blockchain consulting website, have a water-tight SOW (Scope of Work) ready to go. A consultancy scope of work is the document you'd send to a client which clearly defines how the project will be executed through specific tasks, activities, deliverables, and timelines. By sending a full-proof SOW, you're not only clearly outlining what you'll be delivering and when you'll be delivering it, you'll also be protecting yourself from being held liable for things you didn't agree to. Professionalism and transparency is a recipe for success and goes a long way to boosting your business credibility in the market.

Education is key! People are lazy and most of the time they don’t want to spends tons of hours in doing their own research, that’s why they come to you looking for a solution! But this doesn’t mean that you don’t have to educate them along the way and make them understand in the easiest way possible what you can do for them, why they need blockchain and how blockchain can fix their pain. Remember you need to make them feel passionate about the journey they are about to start ??

I've found that providing your audience with comprehensive learning experiences centered around blockchain, helps them draw closer to the technology, which extends to a growing affiliation and liking towards your product or service. By having your audience engage with courses and webinars for example, you're helping them enhance their knowledge and understanding, allowing them to make more informed decision-making with the Blockchain space. These sorts of insights are invaluable and I'm such an emerging sector, could provide your audience with some amazing success stories of their own having engaged with your offerings.

4 roles of BLOCKCHAIN consultant: 1) working with clients to understand their needs and to agree the scope of each consulting project. 2) conducting research, surveys and interviews and analysing data to gain insights into the business. 3) analysing statistics. 4) detecting issues and investigating ways to resolve them.

SEO is a way your clients can search for you and your specific topics and niche fields of expertise. If you're a public figure or aspiring one, you may be able to be found on Google however, all though the world may know your topic, not everybody knows who you are in relation to it. They know about Blockchain, and Consultancy Services, and they'll search for these things. You want to be coming up when such terms are being searched. Identify your key topics so when you're being searched on Google for your particular field, you come up. E.g. Blockchain Consultancy Services. It's important to identify at least 5 keywords you anticipate your audience searching for you to be found. Ensure it's not too broad.

Your site optimisations can come in 3 buckets: 1.SEO Optimising pages and creating content to rank for relevant keywords and drive traffic 2. UXO Optimising site for a sound user experience to build trust and contribute to the wider brand experience. Your site is a key touch point in your customer journey - don’t let it bring you down. 3. CRO Optimising your site for conversions. Make it easy for users to become a lead, use A/B and Multivariate testing to find the optimal copy, design and CTAs to drive conversions With all of these things it’s easy to overcomplicate. Take it easy one step at a time

Build your PORTFOLIO page in WEBSITE: Build your portfolio and showcase your skills and experience in Blockchain. To demonstrate your capabilities and results, create your own projects, collaborate with other developers, or join open source initiatives. Participate in hackathons, competitions, or online courses to learn new technologies and frameworks. Your portfolio should include your code, documentation, and testimonials from clients or peers. Let your work speak for itself and stand out from the crowd.

Leverage BJJ principles for your Blockchain consulting website: strategically position services like BJJ's guard game, ensure adaptability and continuous content updates, maintain technical excellence and robust security, and highlight your strongest areas. Emphasize personalized experiences, showcase resilience and disciplined updates, and foster a community through interactive features. Continuous learning and reflecting evolving expertise are key.