What are the most important things to consider when setting up an ad operations campaign?

2 Choose your platforms and formats

Depending on your goals and target audience, you need to select the platforms and formats that will best suit your ad campaign. You can choose from a variety of options, such as display, video, mobile, social, native, or programmatic advertising. Each platform and format has its own advantages and disadvantages, such as reach, cost, engagement, and compatibility. You need to consider the strengths and weaknesses of each option and how they fit with your budget, creative, and message.

3 Create and test your ad creative

Your ad creative is the visual and textual content that will capture the attention and interest of your audience. You need to make sure that your ad creative is relevant, compelling, and clear. You also need to follow the specifications and guidelines of each platform and format, such as size, resolution, file type, and duration. You need to test your ad creative before launching your campaign to ensure that it works properly and looks good on different devices and browsers.

4 Set up your ad tags and trackers

Your ad tags and trackers are the codes that enable you to deliver and monitor your ad campaign. Your ad tags are the snippets of HTML or JavaScript that tell the browser where and how to display your ads. Your trackers are the pixels or scripts that collect data about the interactions and conversions of your ads. You need to set up your ad tags and trackers correctly and securely to ensure that your ads are served and measured accurately and efficiently.

5 Monitor and optimize your ad campaign

Once your ad campaign is live, you need to keep an eye on its performance and make adjustments as needed. You need to use the data from your trackers and analytics tools to evaluate how well your ad campaign is meeting your goals and KPIs. You also need to identify any issues or opportunities that may arise, such as errors, fraud, underdelivery, or overdelivery. You need to optimize your ad campaign by tweaking your budget, bid, targeting, frequency, creative, or placement to improve your results and return on investment (ROI).

6 Report and analyze your ad campaign

After your ad campaign is over, you need to report and analyze its outcomes and learnings. You need to use the data from your trackers and analytics tools to summarize how your ad campaign performed against your goals and KPIs. You also need to highlight the key insights and takeaways that you gained from your ad campaign, such as what worked well, what didn't work well, and what can be improved for future campaigns. You need to report and analyze your ad campaign to demonstrate your value and impact to your clients and stakeholders.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?