What are the most important things to consider when creating a video marketing strategy?

1 Define your objective

Before you start producing your video, you need to know what you want to achieve with it. Do you want to raise awareness, educate, entertain, or persuade your viewers? Your objective will guide your creative decisions, such as the tone, style, length, and call to action of your video. You should also define how you will measure the success of your video, such as views, clicks, shares, leads, or sales.

3 Choose your format

Your format is how you present your story visually and audibly. You need to consider the type, style, and quality of your video. The type of your video depends on your objective and audience. For example, you can use explainer videos, testimonials, tutorials, interviews, or animations. The style of your video depends on your brand and tone. For example, you can use humor, drama, or inspiration. The quality of your video depends on your budget and resources. For example, you can use professional equipment, software, and talent, or you can use your smartphone, free tools, and yourself.

4 Plan your distribution

Your distribution is how you deliver your video to your audience. You need to consider the platforms, channels, and formats that best suit your video. The platforms are where your audience spends time online, such as social media, websites, or email. The channels are how you reach your audience within each platform, such as organic posts, paid ads, or influencer collaborations. The formats are how you optimize your video for each channel, such as the size, length, resolution, and captions of your video.

5 Track your results

Your results are how you evaluate the performance and impact of your video. You need to monitor and analyze the metrics that align with your objective and measure your return on investment. The metrics can include reach, engagement, retention, conversion, or revenue. You should also collect and use feedback from your audience to improve your video marketing strategy and create better videos in the future.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?