What are the most important steps for Content Strategy team managers to deliver the right content?

3 Create a content plan and calendar

A content plan is a document that outlines the details of your content strategy, such as the topics, formats, styles, tones, sources, keywords, and distribution channels that you will use for your content. It also specifies the roles and responsibilities of your team members, the deadlines and milestones of your projects, and the resources and tools that you will need for your content creation and management. A content calendar is a schedule that shows when and where you will publish and promote your content. It helps you organize your workflow, coordinate your team, and maintain consistency and quality across your content.

4 Produce and deliver your content

This is the stage where you actually create and distribute your content according to your plan and calendar. You should follow the best practices and standards of your industry and niche, as well as the guidelines and expectations of your audience and clients. You should also use the appropriate tools and technologies that will help you produce and deliver your content efficiently and effectively. For example, you can use content management systems (CMS), editing software, design tools, analytics platforms, and social media tools to create and deliver your content.

5 Monitor and evaluate your content

The final step of your content strategy is to monitor and evaluate your content's performance and impact. You should use the KPIs and metrics that you defined earlier to measure and analyze your content's results and outcomes. You should also collect and review the feedback and data from your audience, clients, and stakeholders to understand their satisfaction and engagement with your content. You should then use this information to identify the areas of improvement and the best practices that you can apply to your future content.