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What are the most important social media marketing trends for musicians?

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Social media marketing is a powerful way for musicians to connect with their fans, promote their music, and grow their audience. But with so many platforms, tools, and strategies available, how can you keep up with the latest trends and best practices? In this article, we'll explore some of the most important social media marketing trends for musicians in 2021 and beyond, and how you can use them to enhance your online presence and reach.

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Jayesh Bhaware

Heading Digital Strategy of Service Lines | Bestselling Author | Marketing | Branding | Strategy | Author of Silk and…
Pia Kiviranta

Empowering Marketing, Branding and Social Media Comms | Creating Relevant Brand Awareness & Visibility | Tech and…
Usama Shahzad

Social Media Manager | Top Social Media Marketing Voice??| Branding and Advertising | Campaign Management | Social…

1 Live streaming

Live streaming is not a new phenomenon, but it has become more popular and accessible than ever, especially during the pandemic when live shows and tours were canceled or postponed. Live streaming allows you to interact with your fans in real time, showcase your personality and creativity, and generate revenue through tips, donations, or subscriptions. You can use platforms like YouTube, Facebook, Instagram, Twitch, or TikTok to host your live streams, and experiment with different formats, such as Q&A sessions, behind-the-scenes glimpses, collaborations, or performances.

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Jayesh Bhaware

Heading Digital Strategy of Service Lines | Bestselling Author | Marketing | Branding | Strategy | Author of Silk and Petals
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Live sessions are not as popular in getting the most views these days, but they still serve as a great way to interact with the audience live, take on their requests for songs, and make them feel connected to you.

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2 User-generated content

User-generated content (UGC) is any content created by your fans or followers that features or mentions your music, such as videos, photos, reviews, or playlists. UGC is a great way to boost your social proof, increase your engagement, and expand your reach, as it shows that your music resonates with your audience and encourages them to share it with their networks. You can encourage UGC by creating challenges, contests, hashtags, or incentives, and by featuring and rewarding the best examples on your own channels.

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3 Niche platforms

While mainstream platforms like Facebook, Instagram, and Twitter are still important for social media marketing, niche platforms that cater to specific interests, communities, or formats are also gaining traction and offer new opportunities for musicians. For example, you can use platforms like SoundCloud, Bandcamp, or Spotify to share your music and connect with listeners, platforms like Patreon, Substack, or OnlyFans to offer exclusive content and memberships to your fans, or platforms like Clubhouse, Discord, or Reddit to join or create conversations and groups around your music or genre.

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4 Short-form video

Short-form video is a type of video content that lasts less than a minute, usually 15 to 30 seconds, and is designed to capture attention and deliver a message quickly and effectively. Short-form video is ideal for social media marketing, as it can help you showcase your music, personality, and brand in a fun and engaging way, and reach new audiences who consume content on the go. You can use platforms like TikTok, Instagram Reels, YouTube Shorts, or Snapchat to create short-form videos, and experiment with different features, such as filters, effects, music, captions, or stickers.

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Pia Kiviranta

Empowering Marketing, Branding and Social Media Comms | Creating Relevant Brand Awareness & Visibility | Tech and Business meets Modern Digital Marketing
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Try creating multiple shorts with live streaming on the same time (you will need someone to handle this for you if you are performing). That way you are using the same content (your music event) for creating quantity as well quality. Some people like live streams, some like shorts. More content you have, more likeable it will be that people will find you.

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Jayesh Bhaware

Heading Digital Strategy of Service Lines | Bestselling Author | Marketing | Branding | Strategy | Author of Silk and Petals
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Creating short form video content on TikTok or Instagram reels is perhaps the one thing I will most recommend to all the creators. You can search for latest trending songs on Instagram and share the snippets of you singing them. Do not forget to tag the original singers and composers, many of the times they share such kind of reels.

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5 Social commerce

Social commerce is the process of selling your products or services directly on social media platforms, without redirecting your customers to another website or app. Social commerce can help you increase your sales, conversions, and loyalty, as it reduces the friction and hassle of the buying process, and allows you to leverage the trust and influence of your social media presence. You can use platforms like Facebook Shops, Instagram Shopping, or Pinterest Shop to create your own online store, and integrate features like product tags, checkout buttons, or live shopping to make your products more visible and accessible.

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Usama Shahzad

Social Media Manager | Top Social Media Marketing Voice??| Branding and Advertising | Campaign Management | Social Media & Marketing Management
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Platforms like Instagram and Facebook have integrated e-commerce features. Musicians can sell merchandise, tickets, and music directly through these platforms, making it easier for fans to support their favorite artists.

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6 Social listening

Social listening is the practice of monitoring and analyzing what people are saying about your music, brand, or industry on social media platforms, blogs, forums, or reviews. Social listening can help you gain valuable insights into your audience's preferences, opinions, feedback, or questions, and use them to improve your social media marketing strategy, content, and performance. You can use tools like Hootsuite, Sprout Social, or Mention to track and measure your social listening metrics, and respond to or engage with your fans or potential fans accordingly.

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Usama Shahzad

Social Media Manager | Top Social Media Marketing Voice??| Branding and Advertising | Campaign Management | Social Media & Marketing Management
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Use social listening tools to monitor conversations about your music and brand. This helps in understanding your audience's preferences and sentiments, allowing you to tailor your content and engagement strategies accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Usama Shahzad

Social Media Manager | Top Social Media Marketing Voice??| Branding and Advertising | Campaign Management | Social Media & Marketing Management
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While new trend is still evolving, musicians can explore the use of VR and AR to create immersive music experiences and unique promotional campaigns.

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What are the most important social media marketing trends for musicians?

1

2

3

4

5

6

7

1 Live streaming

2 User-generated content

3 Niche platforms

4 Short-form video

5 Social commerce

6 Social listening

7 Here’s what else to consider

Social Media Marketing

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What are the most important social media marketing trends for musicians?

1

2

3

4

5

6

7

1 Live streaming

2 User-generated content

3 Niche platforms

4 Short-form video

5 Social commerce

6 Social listening

7 Here’s what else to consider

Social Media Marketing

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