What are the most important SEO issues to address in a B2B website audit?

Keyword Optimization: Ensure relevant keywords are used effectively in content, titles, and meta descriptions. Content Quality: Assess the quality, relevance, and freshness of the website content. On-Page SEO: Check for proper use of header tags, image alt attributes, and internal linking. Technical SEO: Identify issues like slow page load times, mobile responsiveness, and secure connections (HTTPS). Backlink Profile: Analyze the quantity and quality of inbound links. User Experience (UX): Evaluate site navigation, layout, and call-to-action placements for optimal user engagement. Conversion Optimization: Review the conversion paths and call-to-action mechanisms. Local SEO Competitor Analysis

It's not about SEO. The core issue is related to developing a content plan. The better the content plan, the better would be your keyword research, interlinking, website navigation, backlinking, and better content authority as you will be working on the skyscraper content concept. It also helps us create something called a hub and spoke model in content management. So I feel developing a precise content plan is an issue.

I like to separate keywords into buckets. Start with 2, tangible keywords & aspirational keywords. 1) Tangible keywords, these are terms withing striking distance of page 1 (positions on pages 2-5) currently. This is your starting point of low hanging fruit. 2) Aspiration keywords, these are the top shelf terms you want to rank for & you know drive intent based traffic. Once you have these lists you should start to understand what content you have or created to help those terms move up in the search results. These will show some quicker wins. Lastly, you need to find new terms that are going to bridge the gap from the tangible to the aspirational. Break down keywords by topic clusters & you can focus on each topic cluster separately.

Keyword research tools like Moz and SEMrush provide lots of value when conducting keyword re-search. However, when budge-t limitations arise, there are- alternative options that can be conside-red: 1. Quora to find buyer intent keywords and trending topics. 2. Google search to find suggested keywords 3. Keywords Everywhere is a free browser add-on that lets you do keyword research naturally while browsing Google, Bing, YouTube, etc. 4. Google keyword planner

In a B2B website audit, key SEO issues to focus on include optimizing keywords in titles, headers, and content, ensuring high-quality and informative content, enhancing mobile responsiveness and page speed, addressing technical SEO aspects like crawl errors and meta tags, building authoritative backlinks, prioritizing user experience with clear navigation and calls-to-action, optimizing for local search if applicable, implementing analytics tools for performance tracking, and ensuring website security with HTTPS. Addressing these aspects comprehensively will significantly enhance the website's SEO performance and user experience.

Structure and nav are critical to the site's usability, but site structure always needs to come together with a mobile-first approach. Too many sites start on desktop then try to cram crowded designs into mobile dimensions. Use Apple's design approach to site structure: as few buttons/clicks as absolutely necessary to get to the core functionality and prime content.

Just think like a human, crazy as it sounds. Your site structure should be intentional, cohesive, and easy to follow. You can use tools like sitebulb and screaming frog to adjust what you already have and improve it moving forward.

One tool that I found very useful when doing a site audit was SEMrush. It helped me analyze internal and external broken links and helped me structure the internal linking of webpages on the website. This has helped me to increase the website's ranking. My key learning is that it's important to always: 1. Optimize your website and mobile site for people to improve your users' experience. 2. Use a reasonable number of links on your pages 3. Utilize Headings 4. Keep Navigation menus simple 5. Show Breadcrumbs 6 Do keyword research ritually

Site Structure: Evaluate the structure of your website, including the organization of pages, categories, and internal linking. A logical and user-friendly structure can improve SEO.

An organized site structure is crucial for both user experience and SEO. Logical structuring and SEO-friendly URLs make it easier for search engines to crawl and index your site. Additionally, having a well-maintained sitemap and effective internal linking strategy can significantly enhance your site's SEO performance.

If you're a marketer, you know that on-page SEO isn't just a box to tick; it's a powerful tool to boost your brand's visibility online. Start by aligning your title tags, meta descriptions, and headings with your targeted keywords, but don't just stuff them in. Each element should also succinctly and compellingly tell your brand's story. After all, you're speaking to both search engines and real people. Make sure every tag, every image alt text, and every URL says, "This is who we are, and this is how we can solve your problem." By treating on-page optimization as a strategic component rather than a chore, you're setting the stage for better rankings, more organic traffic, and ultimately, stronger brand recognition.

On page optimization though is more than optimizing for keywords. Depending on the industry, it’s important that you keep the content fresh with the most recent information. Additionally, there are a wide number of ways you can optimize content that’s note directly on page. Make use of the most appropriate schema to give search engines better understanding of your content. Improve the number of links to the piece your optimizing. We like to think of optimizations just in the terms of keywords but there’s so much more opportunity to provide a better user experience and make content better in general.

Duplicate Content: Identify and rectify duplicate content issues. Search engines penalize duplicate content, so it's crucial to have unique content across your website. Backlinks and Link Building: Examine your backlink profile. Ensure you have high-quality backlinks from authoritative sources. Develop a link-building strategy to acquire more relevant links. Mobile Optimization: With the increasing use of mobile devices, your website must be mobile-friendly. Test the mobile experience and optimize it if necessary. Analytics and Tracking: Ensure that you have analytics tools like Google Analytics and Google Search Console set up. Monitor key metrics and track the performance of your SEO efforts.

This entails optimizing individual web pages to rank higher in search engines. Essential elements include title tags, meta descriptions, and heading structures. It's also beneficial to optimize images by including relevant alt text and reducing file sizes to improve page load times.

Not sure where to start? Look at the title tags, meta descriptions, headings & images used by the top-ranked pages for your desired keyword(s). Take cues from those as to what resonates best with users and search engines.

Content quality and backlinks are the most important without a doubt. Analyze your content against competing content and figure out where you can improve yours. Don't copy your competitors, but come up with an angle that's just overall better. Same thing with backlinks. Analyze your competitor's backlinks to find new opportunities and see where you're lacking. You may even be able to replicate some of theirs.

Local SEO (if applicable): If your B2B business serves a specific location, optimize for local SEO. Ensure your NAP (Name, Address, Phone) information is consistent across the web and utilize Google My Business.

Content weaves all the aspects of online marketing. It must be generated in lines with the customer's needs and tailored to address their requirements. Impactful stories create an instant connection with the customer leading to better engagement and higher possibilities of conversion. A seamless call to action is important to capture the interest of the user. Regularly updating the content with fresh insights aligned with the market trends leads to a boost in SEO rankings and higher web traffic. Today, AI tools generate content and enhance content strategies. A successful content strategy must combine the strengths of AI for data-driven insights and retain human creativity for innovative thinking, thereby providing real value to audience.

High-quality, relevant content is central to SEO success. Ensure your content is original, provides value, and addresses the problems or needs of your target audience. Regularly updating your content to keep it fresh and relevant is also a key part of maintaining good SEO.

ChatGPT should never provide a finished product - AI is a junior copywriter at best. Marketers who rely solely on AI to generate content will end up with bland, colorless, copy that lacks the impact and stickiness of well edited and researched opinions.

Don't be pulled in many pointless directions by random errors. Focus on a high-level audit that reviews all potential opportunities on your site. Then take that data to your team to assess the impact and effort of that initiative. Only do the things that matter.

As a B2B website, these are the most important technical points: 1. Being sure that the robots.txt file and sitemap.xml file are working efficiently so that no crawling or indexing problems take place. 2. Properly size your images. 3. Add logical alt texts to your images. 4. Provide a sensible internal linking map to create page authority.

Important to ensure the following: 1. All non-decorative images have proper alt texts 2. Sitemap is configured correctly and excludes tag pages, search pages, or any unwanted pages. 3. Robots.txt should be optimized for allowing crawl bots, you can customize it to grant access to specific pages if you want. 4. If a deleted page or an internal page is surfacing on search results, submit a removal request in Search Console and make sure you repeat it every 6 months. 5. Make sure to disavow any spammy backlinks to avoid hurting your domain reputation. 6. Avoid heavy images or media files, if possible, use WebP format for all the images. 7. Make sure to use optimized font formats such as woff2 for optimal site performance.

Technical SEO involves optimizing the backend structure of your site. Key aspects include ensuring your site is mobile-friendly, improving page load times, and having a secure and accessible website. These factors contribute to a better user experience and can significantly impact your site’s search engine rankings.

Scared at the thought of implementing schema markup? SEO plugins like Rank Math can be your best friend! They can help you globally apply a default schema type to every page and post on your site, which you can then customize to fit the content of specific pages as needed.

This is a neglected part of SEO. Off-page optimization in fact, gives the much-needed credibility and authority to your site. Consider it as other sites referring to your site, when they write articles on their own, stating data and stats that you own. This not only makes them trust you, but makes their readers trust you, and the cycle continues. And this goes on for years, for more articles and data you publish. So, if your website does not have good backlinks, it means your site is not publishing quality, trustworthy content, which in turn affects your brand positioning.

An effective link-building strategy involves continuous effort and strategic planning, so be patient and persistent. Here's a good starting point: – Ensure your site is linked on your vendor and partner websites, as well as any relevant business listing directories – Use an SEO tool such as Semrush to identify any unlinked mentions of your business, then reach out to the site owner asking them to link to your site – Review industry articles for outdated statistics & broken links to other websites: if you have content that can fill the gap, reach out to the site owner and ask them to link to you

Off-page SEO, which includes backlinks, is vital for enhancing your website's authority and trustworthiness. Building a strong backlink profile involves creating quality content, securing links from relevant sites, and monitoring link health. Tools like Ahrefs, Majestic, and Moz Link Explorer aid in analysis and improvement, ultimately boosting your site's visibility and credibility.

The SEO analysis process objective is to find out how well or poorly optimized the web site is, and discover any opportunities to grow further. The main goal of the related SEO report is to show your client the results of your SEO efforts and the impact your strategy is having on overall website performance. Include crucial SEO metrics like?backlinks, technical website health, click-through rates, keyword rankings, organic traffic, conversions, etc.

Spend the extra resources (time, money, effort, etc). It's worth it. (Repeating to ensure it sticks - Spend the extra resources) It's the front door of your company everyone passes through.