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Last updated on 2024年9月13日

What are the most important public speaking skills for a career in public relations?

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Public speaking skills are essential for a successful career in public relations, as you need to communicate effectively with various audiences, from clients and journalists to stakeholders and influencers. Whether you are pitching a story, presenting a report, or delivering a speech, you need to master the art of persuasion, clarity, and confidence. In this article, we will discuss the most important public speaking skills for a career in public relations and how to develop them.

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Rashi Kerketta

Strategy | Planning & Analytics | CSR & Sustainability professional | IIM Jammu | XISS
Pete Pozner MSc

English for PR & Journalism to Unlock Global Career Opportunities | DELTA-Certified ESL Teacher | Check Out My…
Mariam Eltahir

1 Know your audience

One of the first steps to prepare for any public speaking situation is to know your audience. You need to understand their needs, expectations, interests, and preferences, as well as their level of knowledge and familiarity with your topic. This will help you tailor your message, tone, and style to suit them and avoid any misunderstandings or confusion. You can research your audience by using surveys, interviews, social media, or feedback forms, and use this information to craft your speech or presentation accordingly.

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Mariam Eltahir
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Understanding that you are facing audience from different contexts and different level of awareness and understanding and different backgrounds

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Olivia Walker

PR Expert | Building Brands & Driving Impact Through Strategic PR | Crisis Communicator
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Public speaking is a cornerstone skill in public relations (PR) careers, demanding clarity, confidence, and adaptability. Clear articulation ensures messages resonate, while confidence breeds trust. Adaptability tailors messages to diverse audiences, fostering engagement. Storytelling captivates, persuasion influences, and active listening fosters empathy. Preparation is key, enabling professionals to navigate presentations and Q&A sessions seamlessly. These skills empower PR practitioners to convey messages effectively, build relationships, and drive positive outcomes. Your whole communication is dependent on your public speaking skills, as it clears your understanding with your audience too.

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Shelley Goldstein

Keynote Speaker and Public Speaking Corporate Trainer: Empowering Professionals to be Confident Speakers
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I always tell my clients, “Prepare for the audience you expect, but listen to the audience you have.” You're the subject matter expert, and learning how to be flexible with your presentation will allow you to connect with your audience on what they need to hear at that moment.

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Rashi Kerketta

Strategy | Planning & Analytics | CSR & Sustainability professional | IIM Jammu | XISS
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It is important to know about the background of the audience so that the conversation is driven accordingly without deviating from the objective. Also, it will help to frame facts and points that would enrich the discussion.

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2 Structure your message

Another key skill for public speaking is to structure your message in a clear and logical way. You need to have a strong introduction that grabs the attention of your audience, a coherent body that conveys your main points and evidence, and a memorable conclusion that summarizes your message and calls for action. You also need to use transitions, signposts, and repetition to guide your audience through your speech or presentation and reinforce your key messages. A well-structured message will help you stay on track, avoid rambling, and keep your audience engaged.

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Pete Pozner MSc

English for PR & Journalism to Unlock Global Career Opportunities | DELTA-Certified ESL Teacher | Check Out My Testimonials?? | Get Free Guide to Boost Job Prospects in "Featured"??
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To grab your audience's attention in the intro, start with a question, a surprising fact, or a relevant story. Slowing down when repeating key points helps emphasise them, and it makes them more memorable.

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Rashi Kerketta

Strategy | Planning & Analytics | CSR & Sustainability professional | IIM Jammu | XISS
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A message must be structured so that the correct message is conveyed to the audience. Jumping to the point will not help to address the point, but will create confusions. Planning the message flow will help to drive discussions and conclusion. The flow of the message should not be haphazard or broken as it will be not deliver the message in the complete way.

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3 Use storytelling techniques

Storytelling is a powerful tool for public speaking, as it can help you connect with your audience on an emotional level, illustrate your points with examples and anecdotes, and make your message more memorable and relatable. You can use storytelling techniques such as setting the scene, creating characters, building suspense, and using dialogue and sensory details to make your speech or presentation more vivid and compelling. You can also use stories from your own experience, from your clients, or from other sources to support your arguments and show your credibility.

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Rashi Kerketta

Strategy | Planning & Analytics | CSR & Sustainability professional | IIM Jammu | XISS
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Storytelling helps build a good connect with the listeners and easiest way to deliver a message clearly. Such a technique mostly lays an impact on the audience and the visual created is not washed away from the thoughts. Audience not only understands the message but also remembers the message.

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4 Project confidence and enthusiasm

Your delivery is as important as your content when it comes to public speaking. You need to project confidence and enthusiasm to convince your audience of your authority, credibility, and passion. You can do this by using a clear and confident voice, varying your pitch, pace, and volume, and avoiding fillers and monotone. You also need to use positive and assertive body language, such as eye contact, gestures, posture, and facial expressions, to convey your confidence and enthusiasm. You also need to practice your speech or presentation beforehand and anticipate any questions or objections that might arise.

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5 Engage your audience

Finally, you need to engage your audience throughout your speech or presentation and make them feel involved and valued. You can do this by using rhetorical questions, polls, quizzes, or activities to stimulate their interest and participation. You can also use humor, anecdotes, or quotes to make your message more appealing and relatable. You also need to show respect and appreciation for your audience by addressing them directly, using inclusive language, acknowledging their feedback, and thanking them for their attention.

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Shelley Goldstein

Keynote Speaker and Public Speaking Corporate Trainer: Empowering Professionals to be Confident Speakers
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It is my belief that every presentation, speech or pitch is a conversation. You are actually sharing information, like a conversation with friends. Because when you engage in conversation, you talk with people, not at people. Use this approach when presenting and pitching and your audience will respond as if you're speaking directly to them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Harneen Kaur

Expertise in Digital Marketing Campaigns and Client management
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Observation and analysis of surroundings is very important as a PR person as you have to actively observe information and what’s happening around and then analyse it as per your needs.

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What are the most important public speaking skills for a career in public relations?

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2

3

4

5

6

1 Know your audience

2 Structure your message

3 Use storytelling techniques

4 Project confidence and enthusiasm

5 Engage your audience

6 Here’s what else to consider

Interpersonal Skills

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What are the most important public speaking skills for a career in public relations?

1

2

3

4

5

6

1 Know your audience

2 Structure your message

3 Use storytelling techniques

4 Project confidence and enthusiasm

5 Engage your audience

6 Here’s what else to consider

Interpersonal Skills

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感谢您的反馈

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