What are the most important online resources for Advertising professionals?

Advertising professionals can benefit from a variety of online resources to stay updated on industry trends, gain inspiration, and enhance their skills. The advertising industry involves a mix of news, educational content, and creative inspiration. Depending on your specific role and interests, you may find certain resources more relevant than others.

Blogs and podcasts are indispensable for advertising professionals. They provide fresh insights into strategies, creativity, and the impact of digital trends. Ad Age and Adweek offer a blend of news and analysis, essential for understanding industry developments. The Drum and Digiday focus on digital advertising's evolving landscape, crucial for adapting to technological shifts. The Marketing Companion podcast brings a conversational touch, making complex topics accessible through interviews with industry leaders. Regularly engaging with these resources fosters creativity and helps professionals stay ahead in a rapidly changing field.

Having been in the Amazon selling game for over a decade, I can’t overstate the value of immersing yourself in podcasts and blogs from the start. It’s been a key part of my journey and remains crucial today. Make it a habit - schedule regular times to tap into these resources. It’s a game-changer for staying on top.

In a world where information and trends move at lightning speed, staying ahead of the curve as an advertising professional requires a strong arsenal of online resources. Here's my curated list: 1) Advertising platforms: Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads: Your core battlegrounds for campaign execution. Native advertising platforms: Outbrain, Taboola, Revcontent: Reach new audiences through content-based advertising. 2) Data & analytics tools: Google Analytics, Adobe Analytics, Socialbakers: Track campaign performance, measure results, and understand your audience. SEO & keyword research tools: Ahrefs, Semrush, Moz: Optimize your website and discover profitable keywords. 3) Project management & collaboration tools

Courses and webinars, especially from reputable sources like Google Digital Garage and Coursera, are invaluable for gaining advertising skills. They cover key areas such as copywriting and social media analytics, enhancing both knowledge and practical abilities. Earning certificates from these platforms can significantly boost one's resume and credibility. This mode of learning is flexible and accessible, making it ideal for professionals seeking to advance their career in advertising.

From my experience, engaging in forums and communities like LinkedIn and Reddit is incredibly beneficial for advertising professionals. These platforms provide a vibrant space for exchanging ideas, solving industry-specific challenges, and networking. They cater to both niche interests and wider advertising topics, facilitating professional growth and keeping one abreast of the latest trends. The opportunity to collaborate and expand contacts through these communities is invaluable for anyone in the advertising field.

The TikTok and Meta Ad Library is a great free resource to get inspiration and do research. If you don't want to pay for some industry resource, this is one of the best alternatives. You can search through all the ads on facebook, insta, tiktok to see what your competitors are doing or whatever other research your doing. I love them, might be a bit weird but I don't pay for youtube premium so I can see the ads since goolge's ad library platform is not as simple to use. Hope this helps you find some new ideas or figure out how to take a bigger slice of your sector.

Learn as much as you can about psychology and behavioural science. Good advertising is good because its tapping into psychology whether you tried to create a certain effect or just created what you thought was a good ad (possibly because you know these effects work but don't have the psychological terminology to classify them). A great primer is Alchemy by Rory Sutherland (Vice Chairman of Ogivly UK). Then id dive into Richard Shottons books as they are the easiest to apply. I skimmed them cover to cover, mark sections, then use them books as reference books, rereading the relevant chapters when a given project calls for it. Then once you've started building intuition around this, I would check out Evolutionary Ideas by Sam Tatam ????

Como profesional de la publicidad, encuentro que ciertos recursos online son indispensables. Plataformas como AdAge y AdWeek ofrecen actualizaciones cruciales sobre tendencias y campa?as. Herramientas como Google Analytics y SEMrush son esenciales para análisis de datos y SEO. LinkedIn Learning y Coursera son excelentes para cursos de actualización en marketing digital y publicidad. También, sigo blogs de influencers de la industria y participo en foros como Reddit's r/advertising para obtener perspectivas diversas y mantenerme al día con las discusiones actuales. Estos recursos me ayudan a mantenerme informado, inspirado y en sintonía con las dinámicas cambiantes del sector.

?Es cierto! Todas las herramientas y plataformas mencionadas aquí son los recursos online más importantes para los profesionales de la publicidad. La clave para hacer que estos recursos te den los resultados que deseas, tienes que tienes que tener en cuenta que la fomra en la que compartes contenido en esas diferentes herramientas es lo que te va a permitir conectar con las diferentes audiencias y mejorar tu engagement. ?Qué puedes hacer? Te doy 3 tips básicos a implementar y notarás los cambios. 1- Escribe/habla como si tuevieras frente a ti a la persona. 2- Enfócate en sus problemas. Dale prioridad a sus necesidades (no a las tuyas). 3- Ofrece soluciones para esas necesidades. El mejor recurso online es cuidar tu comunicación

For advertising professionals, essential online resources include industry news platforms like AdWeek and AdAge for staying updated on trends and campaigns. Social media platforms, especially LinkedIn and Twitter, are crucial for networking and insights. Tools like Google Analytics and Facebook Ads Manager are vital for data analysis and campaign management. Websites like Behance and Dribbble are great for creative inspiration. HubSpot and Moz offer valuable content on digital marketing strategies. Online courses from platforms like Coursera and Udemy provide continuous learning opportunities. Advertising forums and blogs are also key for sharing ideas and experiences with peers in the industry.