What are the most important GDS reports and how can you use them effectively?

1 Booking reports

Booking reports show you the details of all the bookings you have made through the GDS, such as the reservation number, the passenger name, the itinerary, the fare, the commission, and the status. You can use booking reports to monitor your sales performance, track your commissions, identify errors or discrepancies, and follow up with your clients. Booking reports can also help you analyze your booking patterns, preferences, and trends, and adjust your marketing and pricing strategies accordingly.

3 Productivity reports

Productivity reports show you the statistics and indicators of your GDS usage, such as the number of transactions, the response time, the error rate, and the conversion rate. You can use productivity reports to measure your efficiency, quality, and profitability, and compare them with your goals and benchmarks. Productivity reports can also help you identify your strengths and weaknesses, and find areas for improvement or training. Productivity reports can be generated for different periods, segments, or categories.

5 Market reports

Market reports show you the data and trends of the travel industry, such as the demand, the supply, the competition, and the prices. You can use market reports to understand your environment, evaluate your position, and identify opportunities and threats. Market reports can also help you forecast your demand, plan your inventory, and optimize your pricing and distribution. Market reports can be accessed from various sources, such as the GDS itself, the suppliers, or the industry associations.

6 Audit reports

Audit reports show you the records and logs of your GDS activities, such as the user IDs, the commands, the dates, and the results. You can use audit reports to verify your compliance, security, and accuracy, and detect any fraud, errors, or breaches. Audit reports can also help you enforce your policies and procedures, and resolve any disputes or claims. Audit reports can be filtered, sorted, and exported for different purposes and formats.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?