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What are the most effective ways to write a customer testimonial that reinforces your personal brand?

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Customer testimonials are powerful tools to showcase your value, credibility, and impact as a personal brand. They can help you attract new clients, partners, and opportunities, as well as strengthen your existing relationships. But how do you write a customer testimonial that reflects your unique strengths, personality, and goals? Here are some effective ways to craft a customer testimonial that reinforces your personal brand.

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Tejas Godboley

?? Scaling ASO Business at Newton | Speaker | ASO Leader | Boosting App Rankings & Downloads | Cutting CAC, Maximizing…

1 Choose the right customer

The first step is to select a customer who can speak to your specific skills, achievements, and benefits. Ideally, you want a customer who has worked with you for a long time, achieved measurable results, and is satisfied with your service. You also want a customer who represents your target audience, niche, or industry, so that their testimonial can resonate with your ideal prospects.

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Tejas Godboley

?? Scaling ASO Business at Newton | Speaker | ASO Leader | Boosting App Rankings & Downloads | Cutting CAC, Maximizing Growth | Innovating for Mobile Success | Ex-Betterhalf | Ex-Octro
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Choosing the right customer for a testimonial is paramount. Their words carry weight and can significantly influence potential clients. Look for a client whose journey with you showcases the full range of your skills and the tangible benefits they've reaped. Long-standing relationships and quantifiable results underscore your reliability and expertise. It's also vital that your customer aligns with your target audience or industry, making their endorsement relatable to your prospects. A well-chosen testimonial serves as a powerful trust-building tool, reinforcing your credibility and showcasing your ability to meet the specific needs of your ideal clients. In this selection, authenticity and relevance are your allies.

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2 Ask for permission and feedback

Before you write a customer testimonial, you need to ask for your customer's permission and feedback. Explain why you want to feature their testimonial on your website, social media, or portfolio, and how it can benefit both of you. Ask them to share their honest opinion, challenges, and outcomes of working with you. You can use a survey, an email, or a phone call to collect their feedback. Make sure to thank them for their time and trust.

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Tejas Godboley

?? Scaling ASO Business at Newton | Speaker | ASO Leader | Boosting App Rankings & Downloads | Cutting CAC, Maximizing Growth | Innovating for Mobile Success | Ex-Betterhalf | Ex-Octro
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Requesting permission and feedback from your customers before crafting a testimonial is not just a courteous gesture, but it's also a valuable practice in building trust and transparency. By seeking their consent and insights, you demonstrate respect for their experiences and the impact of your collaboration. This approach fosters open communication, allowing you to understand the specific challenges they faced and the tangible benefits they gained. It's a win-win: customers have the chance to share their stories, and you can showcase authentic testimonials that resonate with potential clients. Remember to express gratitude for their time and trust, reinforcing the positive relationship between you and your customers."

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3 Highlight the problem and solution

A customer testimonial should tell a story that demonstrates how you solved a problem for your customer. Start by describing the situation, challenge, or pain point that your customer faced before working with you. Then, explain how you approached the problem, what actions you took, and what results you delivered. Use specific examples, numbers, and details to show the value and impact of your solution.

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4 Showcase your personality and style

A customer testimonial should also reflect your personal brand's voice, tone, and style. Use words, phrases, and expressions that match your brand identity and values. Avoid generic or vague statements that could apply to anyone. Instead, use unique and memorable words that capture your customer's attention and emotion. You can also use humor, anecdotes, or metaphors to make your testimonial more engaging and relatable.

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5 Include a photo and name

A customer testimonial should include a photo and name of your customer to add credibility and authenticity. A photo can help your audience connect with your customer and see them as a real person. A name can help your audience remember your customer and trust their testimonial. If possible, use a high-quality, professional, and friendly photo that shows your customer's face and smile. If your customer prefers to remain anonymous, use a pseudonym or initials instead.

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6 Ask for approval and feedback

The final step is to ask for your customer's approval and feedback before you publish their testimonial. Send them a draft of your testimonial and ask them to review it for accuracy, clarity, and tone. Ask them if they want to make any changes, additions, or deletions. Respect their wishes and preferences, and make sure they are happy with the final version. Thank them again for their cooperation and support.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jen Lewi

Leadership Advisor and Career Strategist on a Mission to Make Work "Work" for You
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It's important to consider that the testimonial should be related to where you want to go next career-wise. So, if you were doing a terrific job as a project manager but now want to become a writer, the testimonial should cover your writing skills. Otherwise, it becomes quickly outdated if you no longer are interested in the job you were once doing and the testimonial supports.

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What are the most effective ways to write a customer testimonial that reinforces your personal brand?

1

2

3

4

5

6

7

1 Choose the right customer

2 Ask for permission and feedback

3 Highlight the problem and solution

4 Showcase your personality and style

5 Include a photo and name

6 Ask for approval and feedback

7 Here’s what else to consider

Personal Branding

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What are the most effective ways to write a customer testimonial that reinforces your personal brand?

1

2

3

4

5

6

7

1 Choose the right customer

2 Ask for permission and feedback

3 Highlight the problem and solution

4 Showcase your personality and style

5 Include a photo and name

6 Ask for approval and feedback

7 Here’s what else to consider

Personal Branding

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